[1/3] A model of the Ford F-150 Lightning electric pickup is parked in front of the Ford Motor Company World Headquarters in Dearborn, Michigan, U.S. April 26, 2022.
REUTERS/Rebecca Cook/File PhotoCompanies Ford Motor Co FollowAug 10 (Reuters) - Ford Motor (F.N) expects to incorporate more and better software into the trucks and vans in its highly profitable Ford Pro commercial vehicle business and grow revenues by $4,000-$5,000 per vehicle by 2026, a top executive said on Thursday.
Navin Kumar, chief financial officer of Ford Pro, said the automaker would look to boost revenue with software- and data-driven fleet services, safety and security services, partial vehicle autonomy and insurance.
Ford Pro will continue to offer a full portfolio of combustion engine, hybrid electric and full electric vehicles, Kumar said.
Its second-generation EVs, including the successor to the F-150 Lightning pickup, will be more profitable, in terms of their ability to generation additional software and services revenue.
Persons:
Rebecca Cook, Navin Kumar, Kumar, Morgan, Paul Lienert, David Gregorio Our
Organizations:
Ford, Ford Motor Company, REUTERS, Ford Pro, Transit Courier, Thomson
Locations:
Dearborn , Michigan, U.S, Europe, Detroit