Duke Alexander Moore is the founder of Duke Tax, a membership-based tax service for creators.
He uses social media to build his business, "[TikTok] took me from zero to seven figures," he said.
"That's how I originally got involved with taxes," Moore explains, "because at an early age, I was self-taught: taxes, bookkeeping and write-offs, just learning all that jam."
"I'll never forget, I saw this one tax video [on TikTok]," Moore says.
Many creators don't realize they're running a business; they owe money and are eligible for deductions, just like any other business owner, Moore says.