The chain confirmed that its McCafé bakery lineup, consisting of an apple fritter, blueberry muffin and cinnamon roll, is being phased out beginning this month.
McDonald’s (MCD) rolled out the bakery lineup in October 2020, marking the first time in roughly a decade that it sold new bakery items.
However, breakfast sales at McDonald’s rebounded in recent quarters as people return to the office and people resume their pre-Covid routines.
Discontinuing the bakery lineup comes as McDonald’s recently expanded a partnership with Krispy Kreme to sell donuts at nearly 200 locations in Kentucky.
For McDonald’s, the partnership looked to attract new customers in the morning when business has remained steady.
Persons:
New York CNN —, McDonald’s, it’s, Krispy
Organizations:
New, New York CNN, CNN, McDonald’s, Group
Locations:
New York, Kentucky