Growing up in the age of the internet and technology, online shopping is second nature for Gen Zers.
One-third, 32%, of Gen Z consumers shop online at least once a day, according to data from marketing firm Tinuiti.
Yet, 80% of Gen Z drivers prefer to shop for a car in person.
Only 9% prefer to do so online, according to a recent report by Cars.com, which defines Gen Z adults as those between ages 18 and 28.
Baby boomers were the only generation more likely than Gen Z to purchase a car in person, with 89%, while millennials were the most likely to prefer buying online, with 16%.
Persons:
Zers, Rebecca Lindland, boomers, millennials, Paul Waatti
Organizations:
Cars.com, Finance