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SAINT-DENIS, France — With a 90-yard run as the final seconds ticked off the clock, Alex Sedrick and Team USA’s women’s Eagles rugby team snatched the bronze medal off the necks of a heavily-favored Australian team to deliver America its first Olympic medal in rugby sevens. Then the green and gold pinned the Americans deep in their own end, inching them backward as the final seconds ticked off the clock. AdvertisementBut then Sedrick got possession in the middle of the field and burst through a hole in the Aussie defense. In an instant, Sedrick was off on 90-yard sprint down the grass, that finished with her running through the uprights. But in a game with just 14 players on a massive field, anything can happen, and in the final seconds against the Aussies, Sedrick made sure it did.
Persons: DENIS, Alex Sedrick, USA’s, Sedrick, Michael Steele Organizations: USA’s women’s Eagles rugby, Eagles, Australians, Aussie, Zealand Locations: France
A gold medal in the team event would be the fifth of Biles’ career. Sign UpSurf’s up for goldAmerican Carissa Moore is looking to defend her gold medal. And don’t forget about Canadian Kylie Masse, a two-time world champion seeking her first Olympic gold. The U.S. will play New Zealand, the reigning gold medal team, in the first semifinal. The winner moves on to the gold medal match against the winner of Canada versus Australia, who play in the other semifinal.
Persons: Simone Biles, , Jordan Chiles, Sunisa Lee —, Jade Carey, Biles, Kelsey Plum, Jackie Young, Rhyne Howard, Cierra Burdick, Hailey Van Lith, Jimmer, Barry, Kareem Maddox, Dylan Travis, Carissa Moore, Ed Sloane, Getty, Brazil’s Ítalo Ferreira, Tahiti Smith, McKeown, Australia’s Kaylee McKeown, United States ’ Regan Smith, Kylie Masse, Summer McIntosh, Jason Kelce, Ilona Maher, @ilonamaher, Stephen Nedoroscik Organizations: NBC, Biles, , Tokyo Olympics, United States, Germany, Serbia, BYU —, United, U.S, USA, rugby, New Zealand, Canada, Rugby, Former Philadelphia Eagles, Team USA Locations: U.S, Italy, China, Brazil, Tahiti, Paris, Tokyo, Rio de Janeiro, Biles, United States, Rio, Great, Tuesday’s, Australia
For the first time in 24 years, the United States is in the knockout rounds of Olympic men’s soccer. Across all three games, the United States leaned heavily on Mihailovic and Paredes to take care of business in the final third. AdvertisementOverall, the United States can take pride in what’s been a composed and coherent group stage. This United States group will also be familiar with its quarterfinal opponent, Morocco, whose senior team advanced to the semifinal of the 2022 World Cup. Many players from the current United States roster took part in that friendly.
Persons: Mihailovic, Kevin Paredes, Paris Saint, Marko Mitrovic’s, FC Cincinnati’s Miles Robinson, Nashville SC’s Walker Zimmerman, John Tolkin, Philadelphia Union’s Nathan Harriel —, isn’t, Mitrovic, Gianluca Busio, Maximilian Dietz, Duncan McGuire, Griffin Yow, Yow, Paredes, what’s, Pulisic, Gio Reyna, Weston McKennie, Defenders Zimmerman, Miles Robinson, Patrick Schulte, John Todd Organizations: U.S, Guinea, Colorado Rapids, VfL Wolfsburg, USA, New Zealand, France, Parc des Princes, Morocco, Argentina, Ukraine, Iraq, FC Cincinnati’s, Nashville, New York Red Bulls, Philadelphia, MLS, Team USA, Elephants, men’s, America, Paris Games, United, Getty Locations: United States, Chile, U.S, France, They’ll, Morocco, Parc des, Paris, Germain, Argentine, New, Guinea, Paraguay, Spain, States
An Air New Zealand plane is seen during game two of the Women's ODI series between New Zealand and Pakistan at Hagley Oval on December 15, 2023 in Christchurch, New Zealand. Air New Zealand on Tuesday dropped its 2030 climate goal, citing delivery delays of fuel-efficient aircraft and the affordability of alternative jet fuels. "As such and given so many levers needed to meet the target are outside our control, the decision has been made to retract the 2030 target." Air New Zealand had previously said its 2030 target was to reduce carbon intensity by 28.9%, compared to 2019 levels. The airline said Tuesday that work has begun on a new near-term target.
Persons: Greg Foran, " Foran Organizations: Air, Hagley Oval, Air New Zealand, Zealand Locations: Zealand, New Zealand, Pakistan, Christchurch , New Zealand
Air New Zealand is waiting for eight Boeing 787 Dreamliners and five Airbus A320neo and A3201neo planes, according to its website. SAF has a lower carbon footprint than traditional jet fuel because it’s made from waste products, where the carbon has already been emitted; or from plants that absorb CO2 as they grow. That was much higher than the 5% reduction target in international aviation emissions by 2030 agreed by 193 countries at a United Nations-backed conference last November. The aviation industry accounted for 2% of global energy-related carbon emissions in 2022, according to the International Energy Agency (IEA). “Planned production capacity for sustainable aviation fuels will provide just a small fraction of jet fuel demand by 2027,” notes the IEA on its website.
Persons: ” Greg Foran, , it’s, Organizations: London CNN — Air, Zealand, Air, Boeing, Airbus, CNN, SAF, United, International Energy Agency, New, Reuters Locations: Zealand, Air, United Nations, New Zealand
The US Women’s National Team match with Germany has kicked off at the Paris Olympics, as the US side tries to find its stride during these Olympic Games. The USWNT’s frustrating, scoreless draw against Costa Rica in their final game before heading to Paris made for a neat encapsulation of the task ahead for head coach Emma Hayes. The old reliable stars of the team’s golden generation are largely gone. “Any new player coming in, that means you’re one of the best in the country and you have every right to be here. That means this means something, and you’re playing on one of the best teams in the world.
Persons: Emma Hayes, , Lindsey Horan, , ” Horan, Sophia Smith, Trinity Rodman, Rose Lavelle, Alyssa Naeher Organizations: US Women’s National, Germany, Paris Olympics, Olympic Games, Costa, US Locations: Costa Rica, Paris, Tokyo, Australia, New Zealand
Read previewA week into their honeymoon in 2022, Katie Flynn and Mistry Bhavik faced a major healthcare: Flynn had caught a severe amoeba infection while traveling in the Philippines. Both full-time pharmacists in Ontario, Canada, the couple had no idea when they could travel for a long period again. AdvertisementThe couple set a budget of $45,000 — or $123 per day for both — for their yearlong trip. Katie Flynn and Bhavik MistryTwo months into their adventure, they regularly update their Instagram page, @katieandbhav, where they have also found a community of like-minded travelers. Some millennials, like Flynn and Mistry, have turned to long-term travel to escape corporate life.
Persons: , Katie Flynn, Mistry Bhavik, Flynn, Mistry, Bhavik Mistry Flynn, Bhavik Mistry, Olivia Young, Jo Fitzsimons, We're Organizations: Service, Business, World Health, American Psychological Association Locations: Philippines, Ontario, Canada, Japan, Thailand, Malaysia, Sri Lanka, Chiang Mai, New Zealand
Paris CNN —As competition gets well and truly underway in Paris, all eyes will turn shortly to one of the Olympic Games’ signature sports: Gymnastics. Biles comes to Paris aiming to wash away the disappointment of that Games, and has been on an absolute tear heading into Paris. She returns in Paris looking to match the feat of Czechoslovak gymnast Vera Caslavska in 1964 and 1968. While Biles and Lee are competing against each other in Paris, the two will also be teammates in the team competition that gets underway on Tuesday. Daiki Hashimoto is also aiming to equal his countryman Kohei Uchimura’s accomplishments in London and Rio de Janeiro by winning his second straight all-around gold medal.
Persons: Simone Biles, , USA’s, , Biles, She’ll, Suni Lee, Lee, Vera Caslavska, Japan’s, Daiki Hashimoto, Kohei Uchimura’s, Varfolomeev Organizations: Paris CNN —, Olympic, Bercy, Team USA, US, Russian Olympic, Paris Games, Rio de Janeiro, Japan, NBC, USA, Globo •, CBC, , ARD, ZDF, Fuji, NHK, Nippon, SKY, SuperSport • United, BBC, Discovery Eurosport Locations: Paris, Tokyo, American, Russia, Russian, Japan, London, Rio de, China, Rio, German, City of Light, Brazil, Globo • Canada, France, • Germany, New Zealand, Africa, SuperSport • United Kingdom, Europe
Xavier Jernigan, Spotify's head of cultural partnerships and the voice of the company's AI DJIf you think Spotify's AI DJ sounds more human than robot, there's a reason for that: It's modeled after an actual person, Xavier "X" Jernigan. Spotify rolled out its AI DJ product in the U.S. and Canada on February 22, 2023. So, they approached him to see if he would be interested in becoming a voice model for the AI DJ. Training the AI DJSpotify uses Sonantic, a dynamic text-to-speech AI voice platform the company acquired in 2022, and OpenAI technologies to power its AI DJ. Jernigan says being embraced globally as the voice of Spotify's AI DJ has been a humbling experience.
Persons: Xavier Jernigan, It's, Xavier, DJ X, Jernigan, Spotify's, Kendrick Lamar, Drake Organizations: Spotify, CNBC, DJ, Def Jam, Republic Records, Florida, Mechanical University, New York University Locations: U.S, Canada, New, Australia, New Zealand, Europe, Asia, Latin America, Africa, London, Sydney
FIFA also noted that the decision was made — very quickly — because of its impact on the outcome of the ongoing Olympic tournament. With the limited size of the Olympic tournament at 12 teams, eight must advance — which means the top two third-place teams make it to the quarterfinals. GO DEEPER Canada Olympic spying scandal: The unanswered questions and possible punishmentsCanada Soccer had hoped to avoid any direct repercussions for the team in France. After staff members for the New Zealand team reported a drone flying above their practice in Saint-Étienne on July 22, they notified local police. Canada Soccer attempted to head off any further punishment by sending Lombardi and Mander (the assistant coach he reported to) back home.
Persons: Bev Priestman, Joseph Lombardi, Jasmine Mander, Kevin Blue, , Étienne, Lombardi, Canada’s, Mander, Priestman, Blue, Vaughn Ridley Organizations: FIFA, Canada, Games, Canada Soccer, Olympic, New Zealand, France, Olympics, International Olympic, Ferns, Sport ., Paris Games, Copa America, Getty Locations: Canada, Tokyo, New Zealand, Sport . Canada, France, Colombia, Saint, Canada’s
Weight loss drugs have drawn investor interest and shaken up other sectors in the past year or so. Novo Nordisk and Eli Lilly were two early winners of this trend, as their drugs dominate the weight loss drug market. Yuri Khodjamirian, fund manager at Tema ETFs, said both companies are a "very powerful duopoly." They're a lot more risky than the bigger ones who already have drugs on the market," Khodjamirian said. Tema ETFs offers actively managed exchange-traded funds, with a focus on health care and life sciences.
Persons: Eli Lilly, Yuri Khodjamirian, Goldman Sachs, Khodjamirian, Roche Organizations: Novo Nordisk, Tema, CNBC, Zealand Pharma, Viking Therapeutics, Tema Oncology, Mental Health Locations: Tema
AdvertisementAustralian Ariarne Titmus, 23, is the defending Olympic gold medalist in the event and the favorite entering Saturday’s competition. American Katie Ledecky, 27, took gold in the 400 free in the previous Olympics in Rio de Janeiro. Plus, the field includes 17-year-old Canadian phenom Summer McIntosh, who set the world record in the event in 2023 before Titmus re-set it. With none of the runners-up in view, Ariarne Titmus reaches for gold in the women’s 400-meter freestyle at the 2023 world championships. (Jacob Kupferman / Getty Images)(Top illustration: Dan Goldfarb / The Athletic; photos of Ariarne Titmus, Katie Ledecky and Summer McIntosh: Quinn Rooney, Maddie Meyer and Jacob Kupferman / Getty Images)
Persons: PARIS — It’s, Katie Ledecky, Summer McIntosh, Titmus, , I’ve, ” Ledecky, Erika Fairweather, McIntosh, She’ll, Adam Pretty, Canada’s, she’s, Ledecky, Regan Smith, Kate Douglass, Alex Walsh, ” Brent Arckey, don’t, Caeleb Dressel, ” Titmus, I’m, , Larisa Latynina, Jacob Kupferman, Dan Goldfarb, Ariarne Titmus, Quinn Rooney, Maddie Meyer Organizations: Paris Games, PARIS, Tokyo Games, Summer’s Games, CBC Sports, U.S, Titmus, McIntosh, Olympic Locations: Rio de Janeiro, U.S, Fukuoka, Japan, Sarasota , Fla, Tokyo, Titmus, Australia, Titmus Australia, Chartres, France, London, Soviet Union, Ledecky, McIntosh, Paris
Yen heads for strongest week in 3 months as carry trades unwind
  + stars: | 2024-07-26 | by ( ) www.cnbc.com   time to read: +3 min
The yen was poised for its strongest week in nearly three months on Friday as traders unwound their long-held bets against the frail currency ahead of crucial U.S. inflation data that could cement rate cut expectations. The yen was poised for its strongest week in nearly three months on Friday as traders unwound their long-held bets against the frail currency ahead of crucial U.S. inflation data that could cement rate cut expectations. The euro was a tad stronger at $1.0853 but is down 0.35% for the week, its steepest weekly decline since early June. The souring risk sentiment this week has weighed heavily on the Aussie and the New Zealand dollar . The Aussie is down 2% for the week, its worst weekly performance since November 2023.
Persons: James Athey, Ben Bennett, they're Organizations: Marlborough Investment Management, Federal, Fed, Traders, Bank of Japan, Legal, General Investment Management, New Zealand Locations: Tokyo, Asia, Pacific
Tech is already making this Olympics a mess
  + stars: | 2024-07-25 | by ( Geoff Weiss | ) www.businessinsider.com   time to read: +1 min
Errant drones and soccer refereeing tech are already sparking chaos at this year's Olympics. Canada women's soccer coaches apologized after flying a drone over a New Zealand practice session. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email.
Persons: , Paris —, they've Organizations: Service, Canadian Olympic Committee, New Zealand Football, Business Locations: Canada, New Zealand, Paris
Canada removed women’s soccer coach Bev Priestman from the team for the rest of the Olympics on Friday morning in Paris after learning of drone use against opponents that predates this summer’s Games. Priestman did not coach against New Zealand after a staff member for Canada was caught flying a drone over New Zealand’s training session on Monday. “Over the past 24 hours, additional information has come to our attention regarding previous drone use against opponents, predating the Paris 2024 Olympic Games,” Canada Soccer CEO and general secretary Kevin Blue said in a statement. On Wednesday, the Canadian Olympic Committee said that it discovered a separate drone incident at New Zealand training on July 19. The committee said Canada Soccer staff would also undergo “mandatory ethics training.”A FIFA representative and a representative for Priestman did not immediately respond to requests for comment.
Persons: Bev Priestman, Priestman, Kevin Blue, Andy Spence, Joseph Lombardi, Jasmine Mander, Lombardi, , Loic Venance Organizations: Canada, New, New Zealand, Priestman, Olympics, Canadian Olympic Committee, Canada Soccer, women’s, team, Paris, Soccer, Paris Games, Olympic, Ferns, Canadian, COC, FIFA, Getty Locations: Paris, New Zealand, Canada, Saint, France, AFP
CNN —The US men’s soccer team suffered a brutal return to Olympic action as it was beaten 3-0 by host nation France in its opening match of the Paris Games on Wednesday. The soccer tournament at this year’s Olympics kicked off two days before the Opening Ceremony, with teams consisting predominantly of under-23 players. Playing in its first Olympic Games since 2008, the young US men’s team knew an opening match against the host would be a tough test but, for the first hour at least, it looked more than capable of causing an upset. It will then play Guinea in the final group match on July 30. Meanwhile, Spain beat Uzbekistan 2-1, while Japan thrashed Paraguay 5-0 in some of the other standout scores of the soccer tournament so far.
Persons: Marko Mitrović, Luisa Gonzalez, Djordje Mihailović, Alexandre Lacazette, John Tolkin, Michael Olise, Loïc Badé, “ I’m, Thierry Henry Organizations: CNN, Paris Games, Olympic Games, US, Stade Vélodrome, Reuters, Bayern Munich, , Zealand Locations: France, Marseille, ” France, Guinea, , New Zealand, Spain, Uzbekistan, Japan, Paraguay
It was a well-deserved opening after the U.S. had hammered at Zambia’s goal for 15 minutes straight, including two attempts off the crossbar and a first-minute toe-poke from Lindsey Horan that went just wide. 🤯 📺 USA Network & Peacock | #ParisOlympics pic.twitter.com/Dnx2xioNTC — NBC Olympics & Paralympics (@NBCOlympics) July 25, 2024Following Trinity Rodman’s opening goal, Zambia’s defense was caught in two minds. The additional open terrain catered to the dynamic forward line of Swanson, Smith and Rodman, as the trio weaved about to find pockets to exploit. After the game, Hayes said the decision was down to mitigating risks. (Photo by John Todd, Getty Images)A more expected, but very intriguing, change came in the 65th minute with Rodman, Swanson and Horan out for Casey Krueger, Nighswonger and Emily Sonnett.
Persons: Lindsey Horan, Trinity Rodman, Mallory Swanson, Emma Hayes, Zambia’s Pauline Zulu, Hayes, Sophia Smith, Rose Lavelle, Jeff Rueter, Steph Yang, Horan, Rodman, Swanson’s, Steph Yang Mal’s, Swanson, Emma Hayes ’, MALLORY SWANSON, S. Organizations: U.S, women’s, Zambia, Germany, Olympic Games, Australia, Chicago Red Stars, Olympics Locations: Nice, The U.S, Marseille, bamboozle, Republic of Ireland
“We want to make this environment comfortable, but also know, you know, what the standard is – you’re here for a reason,” said Lindsey Horan, the midfielder who serves as the team’s captain. And we want to get back to being the best in the world.”“So, we need those players. It was arguably Hayes’ first tough decision as the manager of the women’s team after coming on board in late 2023 following a successful decade-plus at Chelsea FC in London. Even still, she is finding it easier than anticipated to get her team to come together. I cannot finish the ball for players, but I can certainly coach to put players in positions.”
Persons: Emma Hayes, , Lindsey Horan, , that’s, Sophia Smith, Trinity Rodman, Rose Lavelle, Alyssa Naeher, Hayes, Alex Morgan, Hayes ’, “ I’ve, Sam Coffey, Coffey, It’s, – Hayes, ” Hayes, It’ll, Mallory Swanson, who’s, Swanson, ” Swanson, it’s, Morgan, Smith, Rodman, Horan, , Carli Lloyd, Abby Wambach, Mia Hamm, I’m Organizations: Paris CNN —, US, National Team, Costa, Paris Games, Zambia, Stade de Nice, Chelsea FC, US women’s, USA, American, flailing Locations: Washington , DC, Costa Rica, France, Tokyo, Australia, New Zealand, Nice, London, Zambia
Yen rises as carry trades unwind, risk sentiment takes a hit
  + stars: | 2024-07-25 | by ( ) www.cnbc.com   time to read: +2 min
The yen drew support from unwinding carry trades on Thursday ahead of next week's Bank of Japan (BOJ) policy meeting and as a rotation out of megacap growth stocks dampened risk appetite broadly and provided some safe haven bids. "It's also the fact that risk sentiment is deteriorating, and that's helped (the yen) as well... You've got unwind in the tech trade, you've got unwind in the carry yen trade...you've got the Nikkei, as well, unwinding." Japanese Finance Minister Shunichi Suzuki and top currency diplomat Masato Kanda both refrained from commenting on the yen's recent sharp rise. The New Zealand dollar similarly fell 0.24% to $0.5915.
Persons: Tony Sycamore, It's, that's, You've, you've, Shunichi Suzuki, Masato Kanda, Sterling Organizations: week's Bank of Japan, New, Reuters, IG, Nikkei, Japanese Finance, PMI, Traders, Federal, Australian, New Zealand Locations: New Zealand, U.S, Down
Dollar firms as commodities slide and carry unwinds
  + stars: | 2024-07-24 | by ( ) www.cnbc.com   time to read: +3 min
Purchasing managers' index figures will be particularly watched in Europe later in the session to see whether they support bets on two European rate cuts by the end of January. The euro held at $1.0848 in Asia trade and sterling , which could rally if PMIs in Britain surprise to the upside and reduce bets on rate cuts, bought $1.2901. Moves in other pairs were even larger, with the euro dropping 1.3% on the yen overnight and hitting a five-week low of 168.79 yen in Asia. Mexico's high-yielding peso dropped 2% on the yen overnight and the Australian dollar is down almost 6% on the yen in two weeks. The Canadian dollar made a six-week low of C$1.3787 per dollar ahead of a central bank meeting later on Wednesday where markets have priced an 84% chance of a 25 basis point rate cut.
Persons: Jason Wong Organizations: Bank of Japan, U.S ., New Zealand Locations: Europe, Asia, Britain, Japan, Wellington, New Zealand, Australia
CNN —New Zealand Prime Minister Christopher Luxon expressed regret on Wednesday after a public enquiry found some 200,000 children, young people and vulnerable adults were abused in state and religious care over the last 70 years. Prime Minister Christopher Luxon speaks during the release of The Royal Commission of Inquiry into Abuse in Care report on July 24, 2024 in Wellington, New Zealand. Hagen Hopkins/Getty ImagesThe report by Royal Commission of Inquiry spoke to over 2,300 survivors of abuse in New Zealand, which has a population of 5.3 million. The inquiry detailed a litany of abuses in state and faith-based care, including rape, sterilisation and electric shocks, which peaked in the 1970s. Those from the Indigenous Maori community were especially vulnerable to abuse, the report found, as well as those with mental or physical disabilities.
Persons: Christopher Luxon, ” Luxon, Hagen Hopkins, Pope, of, Charlotte Graham, Luxon, , Tracey McIntosh Organizations: CNN, Zealand, Royal Commission of, Royal Commission, Safe Agency, University of Auckland Locations: New, Wellington , New Zealand, New Zealand, of Canterbury
More than 200,000 people are estimated to have been abused by state and religious organizations in New Zealand that had been entrusted with their care, according to the final report from a landmark independent inquiry released on Wednesday. The abuse included sexual assault, electric shocks, chemical restraints, medical experimentation, sterilization, starvation and beatings, said the report from the Royal Commission of Inquiry Into Abuse in Care. Many of the victims were children who had been removed from their families and placed in state, religious or foster care. “For some people this meant years or even decades of frequent abuse and neglect,” the report said. “For some it was a lifetime; for others it led to an unmarked grave.”In a statement accompanying the release, Coral Shaw, the inquiry’s chair, described the abuse as an “unthinkable national catastrophe.”
Persons: Coral Shaw Organizations: Royal Commission of Locations: New Zealand
We'll show you everything you need to know about where to watch Olympic football, including free live streaming options. Make sure to bookmark our Olympic streaming guide for info on other sports, and keep watching this space for updated match times throughout the entirety of the Olympic games. Where to watch Olympic soccer in the USPeacock is the go-to hub for all things Olympics, including soccer, in the US this summer. Check price at FuboWhere to watch Olympic football in the UKWhile select Olympic moments will be available to live stream for free on BBC iPlayer in the UK, early-stage football matches will be available through Eurosport for British viewers. Where to watch Olympic football in AustraliaIn Australia, the entirety of the Olympics will be available through 9Now, and you'll be able to watch even the early football matches here ahead of the ceremonial start of the Olympics.
Persons: Peacock, you'll, ExpressVPN Organizations: Business, Olympic, Copa America, Zealand, Tokyo, Canadian, NBC, Peacock, USA, BBC, Eurosport Locations: North America, Europe, Argentina, Canada, Brazilian, Sweden, USA, Morrocco, France, Australia
CNN —A reality show contestant who killed and ate a protected bird has been let off with a warning after New Zealand wildlife officials said cast members were tired, hungry and placed in a “unique” situation. Spencer “Corry” Jones, an American white water river guide, killed and ate the large, flightless weka during filming of “Race to Survive: New Zealand” last fall, CNN affiliate RNZ reported Tuesday. Swain said the producers of “Race to Survive” had a permit to film on public conservation land and were aware that protected species and plants could not be harvested or eaten. In a statement, “Race to Survive” production said it alerted authorities as soon as they became aware of the weka incident. New Zealand has a plethora of unique flora and fauna due to its long geological isolation from the supercontinent Gondwana, according to independent conservation organization Forest and Bird.
Persons: Spencer “ Corry ” Jones, Jones, RNZ, Oliver Dev, , , Dylan Swain, ” Spencer, Corry, Brian Finestone, , Swain, ” Jones, Dev Organizations: CNN, Zealand ”, RNZ, International Union for Conservation, USA Network, New Zealand’s Department of Conservation, USA Locations: New Zealand, American, Zealand
Read previewThe Coca-Cola Company is leveraging the 2024 Paris Olympics to connect with Gen Z as it approaches 100 years of sponsoring the Games. In Paris, Coca-Cola organized six free concerts to appeal to younger audiences during the 2024 Olympic Games and Paralympic torch relays. Though the company said it considers Gen Z when creating campaigns, its Olympics marketing caters to all audiences. The Coca-Cola CompanyCola-Cola chose the athletes it's working with based on whether they share the same values as its campaign, "Celebrating Everyday Greatness." As such, Ross said an athlete doesn't have to be a gold medalist or have a huge social-media reach.
Persons: , Powerade, Brad Ross, Ross, Brooke Raboutou, Jordyn Barratt, Simone Biles, Katie Ledecky, Bianca Costa, Angela Ruggiero, Sarah Rice, Athing Mu, Alex Morgan, doesn't, Manolo Arroyo Organizations: Service, Cola Company, Games, Business, Cola, Paris Games, International Olympic Committee, North America, Olympics, Olympic Games, US Olympic, Coca, Olympic, Paralympic Games Locations: Costa Coffee, Paris, North, Lujipeka, Costa, South Africa, New Zealand, France, India, US
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