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☆ Your clothes might be making you sad. 'Dopamine dressing' could help you feel happier.
▼ + stars: | 2024-05-12 | by ( Amanda Krause | ) www.businessinsider.com time to read: +6 min

Allyson BiasThe key to happiness: dopamine dressingBarnthouse didn't create the concept of dopamine dressing, but she lives by it. "Every day when I get ready, I'm really excited for my coffee, and I'm really excited to get dopamine dressed," she told BI. AdvertisementPut simply, the mom of two says dopamine dressing ultimately means you "dress better to feel better." In Barnthouse's case, dopamine dressing looks like tulle tops, platform heels, sparkling skirts, and countless jewel-toned gems across her hands, ears, and neck. "Dopamine dressing is really about dressing in a way that makes you feel good.

Persons: —, it's, Hannah Barnthouse, Allyson Bias, Carolyn Mair, Mair, Elton John, Barnthouse, Allyson, Hailey Bieber, I've Organizations: Service, Business Locations: Oklahoma

☆ A Russian drone unit is recruiting members of the Kremlin elite so they can 'sidestep' military service on the front, UK intel says
▼ + stars: | 2024-05-12 | by ( Nathan Rennolds | ) www.businessinsider.com time to read: +2 min

A military unit called "Bars Kaskad" is recruiting Russia's elite, the UK Ministry of Defence said. It likely allows recruits to "sidestep" usual service requirements "with guaranteed safety," said the MoD. AdvertisementA special Russian military unit is recruiting Russian elites, the UK Ministry of Defence (MoD) said in a post on X, formerly Twitter. The unit is primarily involved in unmanned aerial vehicle (UAV) operations far from the front lines in Ukraine, likely allowing Russian VIPs to "sidestep usual military service requirements with guaranteed safety," the MoD said. AdvertisementAlexei Blinovsky was pictured serving with Bars Kaskad on April 16, per the MoD.

Persons: —, SERGEI SUPINSKY, Ruslan Leviev, Russian, Yelena Blinovskaya, Alexei Blinovsky, Vladimir Putin's Organizations: UK Ministry of Defence, MoD, Service, Russian, Russian State Duma, Putin United Russia Party, Getty Images, Conflict Intelligence Team, Guardian Locations: Ukraine, Russian, AFP, Kaskad

☆ Check out the pitch decks these advertising startups have used to raise millions and shake up the industry
▼ + stars: | 2024-05-10 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

A new wave of startups are trying to change the digital advertising industry. They're pitching new tech for cookieless ads, streaming TV, and influencer marketing. Here are 24 pitch decks that startups have used to attract investors. AdvertisementAfter years of challenges securing funding, a new wave of advertising startups is raising millions. Here are 24 pitch decks that top execs and founders have used to sell investors on their companies.

Persons: — Organizations: Service, Millennial Media, Business, Vibe

☆ India election and economy: Meet the winners of rising power’s boom
▼ + stars: | 2024-05-10 | by ( Jessie Yeung | Noemi Cassanelli | ) edition.cnn.com time to read: +14 min

Mumbai, India CNN —As Indians head to the polls in a massive ongoing nationwide election, much attention has focused on the country’s explosive growth under Prime Minister Narendra Modi’s leadership. There is expected to be 740 million active smartphone users in India by 2030, according to EY India. “I wanted to make similar shoes that were printed with ‘Made in India,’” Shah says. After four years of trial and error, Shah Shoes was born. Some 17 years on, Shah Shoes has helped support his family back in Bihar, including six siblings.

Persons: Narendra Modi’s, — Modi, Javed Khatri, Noemi Cassanelli, he’d, Khatri, “, ”, –, ’, Apoorva Mukhija, —, Instagram, Mukhija, ” Mukhija, That’s, she’s, she’d, Jameel Shah, CNN Jameel Shah, Shah, wasn’t, CNN Shah, Kylie Minogue, ” Shah, ‘, ’ ” Shah, Shah Shoes, Priyanka Chopra, Katrina Kaif, He’s, Modi’s Organizations: India CNN, Bharatiya Janata Party, BJP, CNN, EY, World Bank, Facebook Locations: Mumbai, India, “, Bangalore, Silicon, ”, EY India, Dubai, London, California, …, Delhi, Bihar, India’s, Dharavi, Australian

☆ A viral TikTok showed Southwest passengers baffled when a woman climbed into an overhead locker and just lay there
▼ + stars: | 2024-05-10 | by ( Alexandra Bacon | ) www.businessinsider.com time to read: +3 min

A TikTok went viral showing a woman on a Southwest Airlines plane lying in the overhead locker. It's not the first time this has happened, a flight attendant was spotted lying in an overhead locker in 2019. AdvertisementA TikTok video recently went viral showing a woman lying in the overhead locker of a Southwest Airlines plane, leaving passengers baffled. He said that the overhead locker directly above your seat doesn't belong to you. Overhead locker space is a hot-button issue for passengers, so it's probably wise to avoid using it as a seat, too.

Persons: It's, —, Veronica Lloyd, Lloyd, it's Organizations: Southwest Airlines, Service, The New York, Daily, ABC News, Business, Fox News Locations: TikTok, Albuquerque, Phoenix

☆ How Corporate America is rethinking its sustainability and diversity efforts
▼ + stars: | 2024-05-09 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at how Corporate America is rethinking its sustainability and diversity efforts amid a push to avoid being labeled "woke." The rallying cry against companies' progressive campaigns is starting to leave a mark on Corporate America. AdvertisementAfter years of big promises and grand plans around social issues like diversity and sustainability, companies have taken a noticeable step back , Business Insider's Emily Stewart writes. The electric car maker axed more than 3,400 job postings in North America down to just three on Wednesday.

Persons: —, let's, wokening Brooks Kraft, Emily Stewart, Emily, ESG, hasn't, Peter Thiel, Donald Trump's, Bud Light, influencer Dylan Mulvaney, Rock, Saul Loeb, Chelsea Jia Feng, Wall, Warren Buffett, It's, Justin Sullivan, Elon, Eric Schmidt, Steve Mnuchin, Kevin O'Leary, salespeople, BI's Rob Price, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, wokening Brooks Kraft LLC, Corporate America, Trump Media, Getty Images, of America, Berkshire Hathaway's, People's Bank of China, Chelsea, Microsoft, Google, YouTube, Netflix Locations: America, Beijing, North America, New York, London

☆ Promoters of Mike Tyson-Jake Paul Netflix fight offer $2 million VIP package as ticket, bettor interest spike
▼ + stars: | 2024-05-09 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

In this composite image a comparison between Former Boxer Mike Tyson (L) and Jake Paul (R). Mike Tyson's return to the boxing ring to fight Jake Paul this summer is already seeing soaring ticket prices and strong bettor interest. The two previously achieved the first ever sold out women's headline boxing event at Madison Square Garden. Most Valuable Promotions also has a unique offer for the fight — a $2 million VIP package. The odds show Jake Paul as the current favorite (-145), but 70% of the money is being bet on Tyson.

Persons: Boxer Mike Tyson, Jake Paul, Tyson, Paul, Mike Tyson's, influencer, Katie Taylor, Amanda Serrano, Nakisa Bidarian, Bidarian, BetMGM, Jake Paul haters, Alex Rella, We're Organizations: T, Netflix, Madison Locations: Arlington , Texas, BetMGM, U.S

☆ Donald Trump spends day off from his hush-money trial attacking Biden's crypto knowledge and pushing mugshot NFTs
▼ + stars: | 2024-05-09 | by ( George Glover | ) www.businessinsider.com time to read: +2 min

Donald Trump spent his day off from court at a supporters' dinner at Mar-a-Lago, Axios reported. The former president hosted fans who'd bought NFTs from his "Mugshot Edition" collection. Footage from the event showed Trump claiming that Joe Biden "has no idea" what crypto is. The mugshot NFTs cost $99 apiece. AdvertisementIn one post on X, the former president is seen saying: "Can we donate to the Trump campaign using crypto?

Persons: Donald Trump, Axios, who'd, Joe Biden, —, Daniels, Joe, Trump, Crypto, Frank Degods, Biden, Gary, Gensler, you'd Organizations: Mar, Trump, Service, Biden, Securities, Exchange, SEC, cryptocurrencies

☆ Corporate America Is Going Un-Woke: Reversing DEI, Sustainability Plan
▼ + stars: | 2024-05-09 | by ( Emily Stewart | ) www.businessinsider.com time to read: +10 min

Plenty of companies are reining in their rhetoric and in some cases action on issues such as sustainability and diversity. Over the past decade, many corporations have at least professed to take a more active role in social issues, under pressure from their customers and, more importantly, employees. After last year's Bud Light debacle, which was a real blow to its business, executives fear they'll be the next target of some anti-woke outcry. For the fourth quarter of 2020, 131 companies mentioned ESG, and 34 mentioned DEI or diversity and inclusion. This may be a great un-wokening, but maybe corporate America was actually never that committed to the idea in the first place.

Persons: Paul Polman, It's, Naomi Wheeless, Eventbrite, Donald Trump, Larry Fink, George Floyd's, ESG, Andrew Jones, there's, Bud Light, influencer Dylan Mulvaney, haven't, Philip Mirvis, Bud, they'll, they'd, Jones, it's, Fink, FactSet, — we're, wasn't, Alison Taylor, University's, we've, Roe, Wade, Taylor, isn't, Dylan Mulvaney, Bud Light's, Kenneth Pucker, Emily Stewart Organizations: Unilever, Unilever wasn't, Unilever isn't, Companies, Business, Sporting Goods, Conference Board's ESG, Morningstar, Babson, AIG, Amazon, ExxonMobil, University's Stern School of Business, Anheuser, Busch, Fletcher School, Tufts University Locations: Plenty, America, ESG, New, Charlottesville

☆ 'Intellectual influencers' will soon be taking over your social-media feeds
▼ + stars: | 2024-05-08 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Audiences are favoring authentic and knowledgeable content creators over follower count. It's the "intellectual influencers," or "thought leaders," who are likely to thrive. AdvertisementNya Étienne, who is a journalist and TikTok content creator, refers to this concept as the rise of "the intellectual influencer." People want 'edutainment'This new breed of influencer could outlast all the rest and may soon be dominating social media feeds. AdvertisementBack when posting on social media was novel, the audience of an aspiring content creator would grow exponentially simply because they were entertaining to watch.

Persons: —, Nya, Katya Varbanova, Varbanova, who's, Dubuisson, Keith Lee, Kaye Putnam, Putnam, they're Organizations: Service, YouTube, Matter Communications Locations: Bazaarvoice, Boston

☆ Beer giant AB InBev beats profit estimates, with Bud Light boycott set to ease one year on
▼ + stars: | 2024-05-08 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Shares of Belgium's AB InBev rose 5% Wednesday morning after the company posted higher revenue and profit in the first quarter, as analysts said it had escaped the drag from a year-long boycott of its Bud Light brand relatively unscathed. The company nonetheless managed to increase revenue by 7.8% last year, driven by higher sales in the Asia-Pacific and Central America regions. The first-quarter results showed a 11.1% drop in sales of AB InBev's own beer brands in North America, which it said was primarily due to Bud Light. The results also flagged growth in its Corona brand, particularly for its non-alcoholic beer brand Corona Cero.

Persons: Stella Artois, Bud Light, influencer Dylan Mulvaney, Donald Trump, Jason Warner Organizations: InBev Budweiser, Bud Light, Belgium's, InBev, Light, Corona, Former U.S, InBev's, U.K, Revenue Locations: Queens, New York, Asia, Pacific, Central America, North America, China, Brazil, Colombia, Europe, Mexico, South Africa, Corona

☆ How much influencers charge for sponsored posts, Gen Z views on AI influencers, and other key takeaways from new influencer-marketing data
▼ + stars: | 2024-05-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

At least, that's what a new report by social-media-management-and-analytics company Sprout Social found. The April report from Sprout Social also broke down the average amount influencers charge for sponsored posts — with most charging at least $250 — consumer and creator views of AI influencers, and more. Sprout Social breaks down how much the influencers surveyed in February charged for sponsored content. Many of the influencers surveyed said creating long-form videos takes more time and doesn't usually pay off in terms of engagement. Meanwhile, many of the influencers surveyed (49%) said they were afraid virtual influencers would take paid opportunities away from humans .

Persons: hasn't, they'd, Gen, Scott Morris, TikTok, Gen Zers, Sprout, —, influencers, Zers, Gen Z, Jessica Morrobel Organizations: Social, Sprout Social, Business, Sprout, Facebook

☆ 5 key slides from a presentation on how college athletes negotiate NIL brand deals, including a formula for pricing sponsored posts
▼ + stars: | 2024-05-07 | by ( Tiara White | ) www.businessinsider.com time to read: +1 min

Rachel Maeng Brown is a former NCAA rower who now works with student-athletes at her firm Gen Agency. The agency has provided NIL education and consulting to college athletes, collectives, and schools. AdvertisementKnowing your worth is a struggle many college athletes face now that they can make money from their name, image, and likeness, known as NIL. To help athletes understand their value, influencer-marketing-and-production company Gen Agency has been educating and consulting college athletes on NIL. "Our big focus is creating a sustainable NIL marketplace at each university," Rachel Maeng Brown, the founder and CEO of Gen agency, told Business Insider.

Persons: Rachel Maeng Brown, Brown, — Organizations: Agency, Service, Gen Agency, Business

☆ How AI is changing OnlyFans and adult content creation, from chatting to 'AI twins,' and where the future is headed
▼ + stars: | 2024-05-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +12 min

Many AI adult influencers have turned to OnlyFans competitor Fanvue to monetize their content. MySentient has been investing in creating "sentient" AI chatbots based on people that range from adult creators like Amouranth to Jesus. Elaina St James has used different AI tools to generate images of herself in different contexts and outfits. To create these characters, they use a variety of AI tools, including Unstable Diffusion, an AI image generator that focuses on NSFW content. Others see the power of AI but also the issues it could create for the adult industry as a whole.

Persons: Riley Reid, Ana Levy, Isla Moon, Jada Sparks, Fanvue, it's, OnlyFans, Fortune, Riley Reid's Clona, immortalize, Riley, MySentient, Amouranth, Jesus, Reese Leysen, Leysen, We've, Robert Weiss, that's, she'd, James, Elaina, James Level, —, Eva AI, MyClub.ai, Eva, MyClub, Jessica Moore, Elaina St James, St James, Zoe Fox, Aika Kittie, Margot Robbie, Influencer Sophie Annaston, she's, Sophie Annaston, who's, It's, Charles Lyle Organizations: Business, MyClub, AVN, Media Locations: Philippines, India, Pakistan, Canada, Spanish, Fanvue, Lipa

☆ Tesla's 'apocalypse-proof' Cybertruck thwarted by sand, snow, and regulator recalls
▼ + stars: | 2024-05-06 | by ( Camilo Fonseca | Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +6 min

This story is available exclusively to Business Insider subscribers. AdvertisementBut on May 2, a tourist on Nantucket found their Cybertruck trapped in the sand, requiring a tow truck to free it. According to the tow operator, the driver made one crucial error: He forgot to let air out of the tires. The tow operator said the safe spot for beach driving is between 18 and 22 psi. Representatives for Tesla did not immediately respond to a request for comment from Business Insider.

Persons: —, hasn't, Elon Musk, Tesla, who've, There's, Marques Brownlee, Michael Brooks, Myles Russell Organizations: Service, Business, Traffic, NHTSA, Center for Auto Safety Locations: Nantucket, Canadian

Learn moreThe first Monday of May is here, which means that it's officially time for the 2024 Met Gala. We've compiled everything you need to know about the event, including who will be in attendance and where to watch a free Met Gala red carpet live stream. Where to watch the Met Gala in the USThe Met Gala will live stream exclusively through Vogue. via live TV packages like Sling TV and Hulu + Live TV. Shop at SlingHulu + Live TV Hulu + Live TV includes over 90 channels, along with Hulu's on-demand library and access to Disney Plus and ESPN Plus.

Persons: We've, Anna Wintour, you've, Wintour, Gwendoline Christine, La La, Ashley Graham, Emma Chamberlain, Ross Mathews, you'll, Hulu's, TikTok, ExpressVPN, Will Taylor Swift, Taylor Swift, Swift hasn't, they've, Swift, Zendaya, Jennifer Lopez, Chris Hemsworth, Loewe, Jonathan Anderson, Shou Zi Chew, Kardashian, Jenner Organizations: Business, Vogue, YouTube, La La Anthony, Hulu, Disney, ESPN, Disney Plus Locations: Hulu, England, France

☆ Issa Rae is launching a new company to connect brands with diverse creators, with Pepsi, Chili's, and more already on board
▼ + stars: | 2024-05-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Issa Rae is adding to her business ventures with a new company, Ensemble, to connect brands with diverse creators. The company seeks to attract ad spending by connecting brands with a network of 50 up-and-coming creators, including Leo Gonzalez, Mark Phillips, and Drew Afualo. Ensemble is separate from Rae's media and entertainment company, Hoorae Media, which was formed in 2020 out of Issa Rae Productions. In addition to Rae's TV and film production label, Hoorae encompasses a marketing arm, Fête; a management company, ColorCreative; and an audio division, Raedio. "We want Ensemble to be seen as a general market company," McKay said.

Persons: Issa Rae, Leo Gonzalez, Mark Phillips, Drew Afualo, It's, Issa Rae Productions, Sienna, Rae, Ian Schafer, Matt Berger, Keith Lee, Schafer, Garrett Manet Montrel McKay, McKay, We're, Dallas Turner, Popeyes, influencers, Montrel McKay, Bud Light, we're Organizations: Pepsi, Hoorae Media, Raedio, Sienna Naturals, Business, Ensemble, Hoorae, PQ Media

☆ This 'locked-in' risk management advisor gets his followers hyped about 'hammering spreadsheets' and quarterly meetings
▼ + stars: | 2024-05-05 | by ( Camilo Fonseca | ) www.businessinsider.com time to read: +6 min

Davis Clarke, a risk management advisor at Citizens, has gained quite a following on social media. AdvertisementYou don't have to look far on social media to find people who are sick and tired of their office jobs. But one office worker has gained a following for his unabashedly upbeat and positive content. In one video, he's walking through downtown on a Monday morning, ready to start "hammering spreadsheets and chugging waters." Build a social media account and use it to show the world the values he cared about.

Persons: Davis Clarke, Clarke, —, he's, he'll, Tom Ranucci, Ranucci, wasn't, they'll Organizations: Citizens, Service, Citizens Bank, Business, selfies, University of Massachusetts, Amherst, Boston Marathon Locations: Boston, America, Seattle

☆ Top aide admits to $1 billion fraud conspiracy ahead of Chinese mogul's trial
▼ + stars: | 2024-05-03 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +1 min

A former aide to Chinese billionaire Guo Wengui has pleaded guilty to fraud. Yvette Wang admitted to conspiracy weeks before her ex-boss is set to stand trial. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementYvette Wang, a former aide to indicted Chinese billionaire Guo Wengui, pleaded guilty to fraud, federal prosecutors said Friday.

Persons: Guo Wengui, Yvette Wang, Guo, —, Wang, William Je Organizations: Service, Department of Justice, Business

Many influencers seek out talent managers to help them grow their brands and make more money. Business Insider is seeking nominations for rising stars in influencer talent management. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementSome talent managers have recently come into the spotlight in the past few years, representing some of the most sought-after influencers or helping their clients execute particularly successful partnerships. BI is seeking nominations for this year's rising stars in talent management.

Persons: —, Brittany Bright Organizations: Business, Service, YouTube, Influencer League

☆ Youthforia: ‘Shark Tank’ Makeup brand faces backlash over shade compared to ‘black face paint’
▼ + stars: | 2024-05-02 | by ( Kaila Nichols | ) edition.cnn.com time to read: +7 min

In her series, “The Darkest Shade,” George reviews the darkest shade in a brand’s lineup to see if it could match her complexion. The darkest Youthforia shade, she claimed, was lighter than what was advertised online and didn’t match her skin tone. In March, the beauty brand added 10 new shades to its “Date Night” collection, many for darker complexions. “Which side of my face is the black face paint or the Youthforia foundation?” she asked in a Tiktok video posted April 30. Last week, Youthforia replied to a comment about the brand’s darkest shade by resharing the video from March.

Persons: Youthforia, Golloria George, TikTok, ” George, Fiona Co Chan, Mark Cuban, George, Chan, “, —, ”, ” Karen Chambers, Rhianna’s, influencers, ” Chambers, IMAN Cosmetics, Posner, Chambers, you’ve, we’re, We’ve, It’s Organizations: CNN, Hourglass Locations: Texas, ”

☆ Gen Z Status Symbol: Why Everyone Is Getting Botox Injections
▼ + stars: | 2024-05-02 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +9 min

The faces that hold social currency on social media — with fox-lift brows and buccal fat removed — are increasingly bleeding into real life. AdvertisementEven before the remote-work boom, writers noticed social media was shaping the way people looked. The shift from surgical procedures to minimally invasive injections has also made cosmetic work safer and more available to average people. "The gap between the identity we present on social media and the self we see in the mirror is growing," Widdows told me. As more people get cosmetic work done, the rest of us lose touch with what's normal.

Persons: it's, Z, It's, Heather Widdows, else's, Snapchat, Anne, Mette Hermans, Widdows, Gen Zers, Hermans, you've, we've Organizations: American Academy of, New Yorker, University of Warwick, American Psychological Association, Boston University School of Medicine, City University of London, Tilburg University Locations: Instagram, United States, Netherlands

☆ Elon Musk and 'anti-Biden brain trust' bonded at exclusive Hollywood Hills dinner, report says
▼ + stars: | 2024-05-01 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +4 min

Read previewElon Musk, at an exclusive April dinner, commiserated with a group of billionaires about their distrust in Democratic politicians like Joe Biden, according to a new report by Puck. The outlet reported that Musk and venture capitalist David Sacks hosted the private event at Sacks' $23 million estate in the Hollywood Hills. This story is available exclusively to Business Insider subscribers. Related storiesRepresentatives for Musk, Sacks, and other dinner attendees identified by Puck did not immediately respond to requests for comment from Business Insider. "In the past I voted Democrat, because they were (mostly) the kindness party," Musk wrote in a tweet in May 2022.

Persons: —, Elon, Joe Biden, Puck, David Sacks, Sacks, Peter Thiel, Travis Kalanick, Steven Mnuchin, Donald Trump, Biden, Musk, Michael Milken, Milken's, Milken, Trump, OpenSecrets, Don Lemon, Lemon Organizations: Service, Hollywood, Business, Democratic, Biden, Houston Chronicle, SpaceX hasn't, Trump, National Republican Congressional Committee, Democratic Party, Republican, The New York Times, CNN Locations: Palm Beach , Florida

☆ A 'Shark Tank' beauty brand was criticized for lacking deep foundation shades. It tried to fix it and made it worse.
▼ + stars: | 2024-05-01 | by ( Amanda Krause | ) www.businessinsider.com time to read: +5 min

So, when Youthforia launched 10 new makeup shades in March, George gave the new darkest option — shade 600 — a chance. Widespread beauty backlashFollowing George's video, beauty fans and creators across the internet have criticized Youthforia and its attempt to make its foundation range more inclusive. George posted another TikTok video on Wednesday, which she captioned: "It's biologically impossible to be PURE black. Shade 600 seems to have no undertone, but it looks like they had more of a red undertone. Specifically, Rihanna's Fenty Beauty changed the game with its massive foundation range — it now boasts 51 shades — and the foundation from Halsey's brand About Face has become a new favorite.

Persons: —, Golloria George, influencer, Fiona, Chan, George, Youthforia, Mark Cuban, Jackie Aina, Javon Ford, George's, didn't Organizations: Service, Business Locations: The California

☆ The $21 billion influencer industry has gone completely off the rails
▼ + stars: | 2024-05-01 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +9 min

Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But these days, the industry of influencer marketing is completely off the rails. Since 2016, the dollars driving the influencer marketing industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, according to Influencer Marketing Hub. Marketers, brands, influencers, and platform companies all have opportunities to exploit one another to varying degrees of harm." It's not great for consumersDespite the money flying around, the FTC only provides basic guidelines about disclosure requirements for influencer marketing to protect consumers of their content.

Persons: —, Emily Hund, Hund, David Camp, Michael Jordan, George Foreman, Brooke Shields, Calvin Klein, isn't, It's, Kim Kardashian, influencer Chiara Ferragni, Lindsay Lohan, DJ Khaled, Naomi Campbell, Kardashian, Dylan Mulvaney, Bud Light, Ben Shapiro, Donald Trump Jr, Camp Organizations: Service, Business, Social Media, Harvard Business, CBS News, Nike, Salton, FTC, SEC, Consumer, NBC Locations: influencers, California

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