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☆ TikTok is subsidizing shipping and hawking 30% discounts as it races to onboard US sellers for its social-shopping service
▼ + stars: | 2023-04-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Sellers told Insider that TikTok Shop is driving real sales, but still has some bugs to work out. Thus, when TikTok emailed her in March to join the US rollout of its e-commerce initiative TikTok Shop, she decided to give it a shot. Unlike with some other e-commerce platforms such as Amazon, TikTok sellers in the US need to handle their own order shipping and fulfillment. TikTok assists in generating shipping labels for new orders, the sellers told Insider. FancyCube is leaning heavily into working with influencers on TikTok Shop, sending them free products and offering them between 10% and 15% commission when their TikTok videos convert into makeup sales.

☆ Sellers testing TikTok's shopping program say it's offering big discounts and driving sales as the company tries to jumpstart its US e-commerce business
▼ + stars: | 2023-04-06 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Sellers told Insider that TikTok Shop is driving real sales, but still has some bugs to work out. Thus, when TikTok emailed her in March to join the US rollout of its e-commerce initiative TikTok Shop, she decided to give it a shot. "We're seeing a ton of sales through TikTok Shop," Davison told Insider. Unlike with some other e-commerce platforms such as Amazon, TikTok sellers in the US need to handle their own order shipping and fulfillment. Because the program is still in its testing phase, sellers told Insider they've encountered a few hiccups.

☆ TikTok is quietly rolling out affiliate commissions for US creators in its shopping program
▼ + stars: | 2023-04-04 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

TikTok is in the early stages of testing an affiliate program for US creators via its Shop product. TikTok is beginning to pay US creators a commission for promoting products on its app through its new TikTok Shop program, a company spokesperson confirmed to Insider. Meta-owned Instagram, for instance, has scaled back some of its shopping efforts including its own native affiliate program for creators and live shopping. TikTok is offering various incentives to promote TikTok Shop in the US. TikTok is fully or partially subsidizing these discounts as it seeks to promote its TikTok Shop program, two sellers in the marketplace told Insider.

☆ Brands are chasing TikTok views by jumping in on celebrity memes like the one of Pedro Pascal eating a sandwich. Legal experts say it's a risky move.
▼ + stars: | 2023-04-03 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

TikTok memes of celebrities like Pedro Pascal and Finn Wolfhard have taken off on the app. Legal experts told Insider including a celebrity's likeness in a video can be risky for brands. The app is awash with clips of actors like Finn Wolfhard snapping his fingers or Pedro Pascal eating a sandwich. Legal experts told Insider brand accounts should think twice before adding a famous actor's likeness to a video without their explicit permission. Using celebrity memes in videos isn't the only hazard for brands looking to join TikTok trends.

☆ TikTok went big at SXSW and creators discussed building lasting businesses. Here are 3 takeaways that I left Austin with.
▼ + stars: | 2023-03-15 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +8 min

Creators gathered at Meta's Austin, TX offices for a series of talks hosted by the Asian Creator House. Whether creators were talking about pay transparency, or startups were pitching their products as solutions, creator monetization was an ongoing conversation at SXSW. "More and more creators are being transparent as to how much they're making," said Monica Ravichandran, creator and Collective Voice staffer. At the Asian Creator House, led by Always Be Creating cofounders Justin Nguyen and Jerry Won, creator pay and business building were also top of mind. But on the brand and marketing side of SXSW, AI wasn't a potent topic, according to Influencer's Penchin.

☆ U.S. livestream shopping takes off on TikTok, Amazon Live and YouTube
▼ + stars: | 2023-02-14 | by ( Katie Tarasov | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailLivestream shopping is growing on Amazon Live, TikTok Shop and YouTube after taking China by stormLivestream shopping took China by storm during the pandemic, growing to an estimated $423 billion market. Think of it like QVC, but entirely online and hosted by influencers with millions of followers. The trend caught on slowly in the U.S., but now Amazon, TikTok and YouTube are making big moves in live shopping. CNBC goes behind the scenes with creators like @mothercould to find out what it's like to sell via livestream, and what it'll take to become a mainstream way that U.S. consumers shop.

☆ TikTok is still hiring despite the tech downturn. Here's how much it pays for hundreds of engineering, marketing, and other US jobs.
▼ + stars: | 2022-11-18 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +42 min

Insider analyzed US work-visa data to gauge salary levels at TikTok and parent company ByteDance. The data show TikTok and ByteDance offered staffers on US work visas $30 an hour to $400,000 a year. And TikTok has begun to get into its stride with advertisers who are now taking it more seriously as a marketing platform. Based on the data, TikTok and ByteDance offered from late-2020 to mid-2022 base salaries ranging from $30 per hour to $400,000 per year for various roles. TikTok's median annual base salary was roughly $184,000 per year, based on data from 319 foreign-labor certification applications.

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☆ TikTok's venture into e-commerce continues as US American merchants can now apply to sell on TikTok Shop
▼ + stars: | 2022-11-11 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Select businesses can now sign up for TikTok Shop US if they're interested in selling their products to TikTokers. TikTok says it will take a 5% commission on each in-app sale a business makes. US merchants are now able to sign up for TikTok Shop if they're interested in selling products directly to consumers through the video-sharing app. Although it costs nothing to apply, TikTok takes a commission from each sale, the site reads. On Tuesday, Financial Times reported the restructuring of TikTok's US Operations to place former North America general manager Sandie Hawkins at the helm of TikTok Shop US.

☆ TikTok's e-commerce plans may include enabling users to shop by voice, according to a trademark filing
▼ + stars: | 2022-11-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

TikTok is considering letting users shop by voice, according to a September trademark filing. The trademark application also showcased other areas of e-commerce that TikTok may break into. TikTok is considering releasing new technology that would enable users to shop by voice, according to a US trademark application filed in September by its parent company ByteDance. While TikTok can file a trademark application for any goods or services it wants, in order for the trademark to actually register, it would actually have to start offering them, Gerben said. And the company recently moved over one of its top advertising executives to focus on its TikTok Shop product in the US, the Financial Times reported.

☆ If TikTok wants to compete with Amazon, building US fulfillment centers is a great way to fail, according to e-commerce logistics experts. Here's what to do instead.
▼ + stars: | 2022-10-25 | by ( Emma Cosgrove | Dan Whateley | ) www.businessinsider.com time to read: +7 min

TikTok is diving into e-commerce as it builds out a US fulfillment and shipping logistics team. As TikTok takes its initial steps into the physical side of e-commerce, several logistics experts told Insider not to expect the company to follow Amazon's playbook. "If you want to be anything like what Amazon has built you are $100 billion behind," Matthew Hertz, cofounder of e-commerce logistics consultancy Second Marathon, said. Shein is one Chinese company that has managed this transition successfully, by focusing on the niche but fast-growing field of cross-border e-commerce logistics. Japanese e-commerce company Rakuten acquired two US fulfillment companies in 2019 only to combine them and sell them back to the founder of one this year.

☆ These 12 behind-the-scenes execs are innovating TikTok's surging ad business, which will soon be worth more than Snap's and Twitter's combined
▼ + stars: | 2022-10-13 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +11 min

TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's building out products aggressively to hit its goal. In fact, if TikTok's ad revenues triple to $11.64 billion this year from 2021, as Insider Intelligence predicts, it will surpass the combined ad revenues of Twitter and Snapchat combined. Gabriela Comazzetto, head of LATAM global business solutionsComazzetto, another Facebook poach, has been overseeing TikTok's ad business in one of its fastest growing regions for just over a year. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.

☆ TikTok is arming itself for a looming e-commerce battle as it builds out a US fulfillment services team
▼ + stars: | 2022-10-12 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

TikTok is hiring for a slew of new roles around e-commerce fulfillment in the US, Axios reported. New staff will assist with US e-commerce logistics, as well as plan and design fulfillment centers. TikTok is arming itself for a looming e-commerce battle as it staffs up to offer fulfillment services in the US. Social platforms have had a tough time breaking into e-commerceEarly efforts in social shopping have been rocky for social-media platforms in the US. Adding a new layer of fulfillment services for merchants suggests TikTok isn't thinking short-term about how it can capitalize on e-commerce, Goldberg said.

☆ TikTok wants to open warehouses
▼ + stars: | 2022-10-11 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +2 min

CNN —While seemingly every social media app is copying TikTok, TikTok now appears to be copying Amazon’s playbook. Like other social networks, TikTok has expanded into e-commerce to add revenue opportunities. TikTok currently offers a shopping option called TikTok Shop in select markets, including the UK and Indonesia, which lets creators and merchants sell products through the platform. But with the latest job postings, which were first reported by Axios, TikTok seems to want to go even further. A TikTok spokesperson declined to elaborate on the latest roles.

☆ TikTok just launched a major offensive to grab advertiser dollars — and these are the top 12 execs who are making the app a major competitor to YouTube and Meta
▼ + stars: | 2022-04-15 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +11 min

TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's been hiring aggressively to meet that goal. Chandlee spent 12 years at Facebook, where he managed global agency partnerships and client relationships, before joining TikTok in 2019. Monga came from Snap, where she led global agency partnerships and was involved in key presentations and pitches. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.

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