In May, Jaden Versluis started posting regularly on Instagram to grow his reach and his business.
On top of running his own accounts on TikTok and Instagram, Jaden Versluis works as a manager for other creators, primarily in the fitness industry.
For two months he exclusively posted Reels, Instagram's short-form videos, after he heard that the platform would shift its focus to video content.
One of them, signed in August, paid him $12,000 for a TikTok video and three Instagram Stories.
For instance, the caption of an Instagram video showing affordable travel destinations asks, "What's another place that is cheap to travel to?"