Meta and Facebook logos are seen in this illustration taken February 15, 2022.
Meta, the world's second-biggest platform for digital ads, said in a blog post it would require advertisers to disclose if their altered or created ads portray real people as doing or saying something that they did not, or if they digitally produce a real-looking person that does not exist.
Alphabet's (GOOGL.O) Google, the biggest digital advertising company, announced the launch of similar image-customizing generative AI ads tools last week and said it planned to keep politics out of its products by blocking a list of "political keywords" from being used as prompts.
Lawmakers in the U.S. have been concerned about the use of AI to create content that falsely depicts candidates in political advertisements to influence federal elections, with a slew of new "generative AI" tools making it cheap and easy to create convincing deepfakes.
Reporting by Katie Paul, Devika Nair and Shubham Kalia; Editing by Nivedita BhattacharjeeOur Standards: The Thomson Reuters Trust Principles.
Persons:
Dado Ruvic, Nick Clegg, Katie Paul, Devika Nair, Shubham, Nivedita
Organizations:
Meta, REUTERS, Facebook, Google, Thomson
Locations:
U.S