Several of this year's Grammy nominees, including "abcdefu" singer Gayle and R&B artist Muni Long, rose in popularity after influencers and everyday users posted TikTok videos with their music.
Even as the music industry gathers in Los Angeles to celebrate artists and their songs at Sunday's Grammy awards, the relationship between hitmaker TikTok and music labels is showing signs of strain.
As deals with the major music companies expire, the labels are looking to receive some of TikTok's ad revenue, according to Tatiana Cirisano, music industry analyst for Midia Research.
One music industry insider, who spoke on condition of anonymity, said "it’s open to interpretation" why this is happening now.
"TikTok has become really integral to the way that younger people relate to music, discover music and consume it,” Cirisano said.