Shares of BJ's Wholesale Club are ready to make a comeback against rival Costco, according to TD Cowen.
"We like BJ's wholistic approach to club membership engagement which incorporates digital analytics & a complete basket value proposition with strong appeal to a younger demographic," analyst Oliver Chen wrote in a note Thursday.
But Chen sees BJ's catching up as it leverages its customer base, grows stores and takes some market share.
The average BJ's customer is 43 years old with a $104,000 income, compared to an average age of 45 years old and income of $103,000 for the typical Costco customer, according to TD Cowen.
To be sure, TD Cowen is bullish on Costco as well, rating the warehouse competitor outperform and seeing it as a top pick in the sector.
Persons:
TD Cowen, Oliver Chen, Chen, BJ
Organizations:
BJ's Wholesale, Costco