Dec 8 (Reuters) - The ad-supported version of the Disney+ service launched Thursday, attracting major advertisers from different sectors, bringing in new revenue as Walt Disney Co (DIS.N) strives to push its streaming business into profitability.
The company is under pressure to turn a profit on its streaming business, which posted a $1.5 billon loss in the company's most recent quarter.
The company's other streaming services, Hulu and ESPN+, already have commercials.
A $3-a-month price increase also took effect Dec. 8, bringing the price for the ad-free version of Disney+ to $10.99.
Other streaming services, such as HBO Max, Paramount+ and Peacock, also offer ad-supported versions of their streaming services, emulating the business model that has long supported the television business.