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☆ How brands like Ally and H&R Block are making reality TV-style shows to grab viewers
▼ + stars: | 2024-03-04 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Advertisement"It felt like it was more authentic," Andrea Brimmer, chief marketing and PR officer of Ally Financial, parent of Ally Bank, said of the decision to use the reality format. In another recent example, H&R Block in February dropped "Responsibility Island," a limited series reality spoof based on the popular British reality dating show "Too Hot to Handle." "It is the perfect escape; reality TV is a genre that just delights them." Other brands like Neutrogena have lately co-opted the reality TV format for social media series. Advertisement"To do a purely entertainment reality series is something you don't see every day," said Zoe Fairbourn, head of strategic partnerships and branded entertainment at Hello Sunshine.

Persons: —, Emma Grede, Ashley Graham, Ally, Reese Witherspoon's, Andrea Brimmer, Andrew Brimmer, We've, it's, Jill Cress, Cress, Shopify, Zoe Fairbourn, Rick Parkhill, Block, Brimmer, Jill Kargman, Lara Spotts, It'll Organizations: Service, Ally Bank, Business, Ally Bank Brands, Procter, Gamble, Gen, National Geographic, Samsung, YouTube, Galaxy, Disney, Brand, Brands

☆ The Wild West carbon credit era might be coming to an end as sales hit record high
▼ + stars: | 2024-02-26 | by ( Tasmin Lockwood | ) www.businessinsider.com time to read: +5 min

Carbon credits have been through a tough time. But since then, the voluntary carbon market (VCM), where carbon credits are traded, has faced intense criticism for the actual emission reduction the credits provided. "So, definitely, it was a bumpy ride," said Allister Furey, cofounder and CEO of carbon credit rating and data provider Sylvera. In a vote of confidence from venture capitalists, January also saw carbon credit insurer CarbonPool secure $12 million, carbon credit investment platform Cultivo raise $14 million, and carbon project developers platform BlueLayer come out of stealth with $10 million. In all, it signals the start to the end of the carbon credit "wild west," Sylvera's Furey said.

Persons: couldn't, Verra's, Allister Furey, issuances, Mark Kenber, Sylvera's Furey, Lubomila Jordanava, Nathan Bonnisseau, Lubomila Jordanova, Magnus Drewelies, Ben Rubin Organizations: Business, Guardian, BI, Sylvera, Carbon Business

☆ Dell's longtime CMO Allison Dew is set to exit the company
▼ + stars: | 2024-02-26 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Read previewDell Technologies Chief Marketing Officer Allison Dew is set to exit the company, Business Insider has learned. A Dell spokesperson confirmed the news and said the company thanked Dew for all she accomplished in her time there. This story is available exclusively to Business Insider subscribers. AdvertisementA longtime Dell executive, Dew became the company's chief marketing officer in 2018. Prior to joining Dell, she held marketing leadership roles at Microsoft and previously had worked at advertising agencies.

Persons: —, Allison Dew, Dew, Dell, Geraldine Tunnell Organizations: Service, Dell Technologies, Business, Dell, Microsoft, Intel, WPP, VMLY, McLaren, PGA

☆ AI marketing startup Alembic just raised $14 million from Jeffrey Katzenberg's WndrCo and revealed Nvidia as a customer
▼ + stars: | 2024-02-15 | by ( Darius Rafieyan | ) www.businessinsider.com time to read: +3 min

Companies spend billions on marketing every year, but the question remains whether these campaigns translate into profits. San Francisco-based startup Alembic is employing big data techniques developed for contact tracing during the pandemic to answer those questions. The company today announced a $14 million Series A that included Jeffery Katzenberg, NFL-star-turned-VC Joe Montana, and Braze co-founder Mark Ghermezian. But recent advances in AI and big data technology, he says, have made it possible to track the impact of marketing spend on a granular level, in real time. Puig says the company currently has about a dozen customers, including trillion-dollar chipmaker Nvidia, which is using the technology to guide its marketing efforts.

Persons: Crypto.com, Dunkin, Ben Affleck, Jennifer Lopez, Jeffery Katzenberg, Joe Montana, Braze, Mark Ghermezian, Katzenberg, Tomas Puig, epidemiologists, Puig, Jensen Huang, it's Organizations: Mastercard, PGA, Business, Walt Disney Studios, DreamWorks, Nvidia Locations: Los Angeles, San Francisco, Covid

☆ 'Never get your sex where you get your checks': As a CEO, here's why I banned office relationships between coworkers
▼ + stars: | 2024-02-13 | by ( Denise Conroy | ) www.businessinsider.com time to read: +7 min

Office relationships are a cohesion killerRomantic relationships in the office destroy cohesion, the magical quality that's fueled by trust and transparency and drives positive business outcomes. That could have been a reason HGTV hired a slew of married couples, to lure talent to their headquarters. AdvertisementMarriages and romantic relationships go sideways, and the fallout can be intenseNot all relationships last forever. When romantic work relationships fall apart, it's usually the woman who's harshly judged in the aftermath. And while I understood the dynamics of people meeting in the workplace, I didn't permit romantic relationships among coworkers.

Persons: Denise Conroy, —, who's, what's Organizations: Service, HGTV, Fortune Locations: Knoxville , Tennessee, New York, Los Angeles

☆ CMOs are facing an existential crisis — but there is still time to secure the future of marketing
▼ + stars: | 2024-02-09 | by ( Raja Rajamannar | ) www.businessinsider.com time to read: +5 min

In his column for CMO Insider, Raja Rajamannar writes that it's not too late for CMOs to prove their impact. More recently, UPS and Walgreens joined the growing list of companies opting to merge their marketing and digital teams or move the marketing discipline into new posts, like chief growth officer, chief commercial officer, or chief customer officer. Find power in purposeIn the modern age of marketing – quantum marketing — purpose is no longer optional; it's an essential differentiator. The future of marketing shines bright, but it requires dedicated effort to realize its full potential. Raja Rajamannar is the chief marketing and communications officer and president of healthcare, at Mastercard

Persons: Raja Rajamannar, it's, —, Johnson, Wells, Rajamannar Organizations: Service, Fortune, UPS, Walgreens, Brands, Mastercard Locations: Wells Fargo

☆ Brewers like Samuel Adams and AB InBev are shifting ad dollars to non-alcoholic beer as Americans cut back on drinking
▼ + stars: | 2024-02-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

It's shifting dollars away from its flagship brand, Boston Lager, to the non-alcoholic category, she added. Alcohol drinkers are opting for non-alcoholic beers on more occasions, such as at lunchtime or as a "chaser" between alcoholic drinks on a night out, experts said. Better margins, newer opportunitiesWhile non-alcoholic beers still only represent a small proportion of the total amount of beer sold, brewers can sell non-alcoholic beers at a higher margin, because they are often priced at a premium and avoid excise duty. The deal, announced earlier this year and which makes AB InBev a Worldwide Olympic Partner through to Los Angeles in 2028, marks the first time a beer brand has sponsored the Games. "This is an opportunity to strengthen beer as a category and as the category of moderation," said AB InBev CMO Marcel Marcondes.

Persons: —, Samuel Adams, Samuel Adams's, Samuel Adams Samuel Adams, Lauren Price, Price, It's, Sofia Colucci, Max Verstappen, Corona, Marcel Marcondes, Alan Miles Organizations: Service, Business, Boston, Molson Coors CMO, North America, Molson Coors, Miller, Team Ferrari, Red Bull, Heineken, Corona Cero, Anheuser, Busch, InBev, Games Locations: Boston, It's, American, Los Angeles

This is Insider's fourth-annual list recognizing the diverse up-and-coming marketing talent who will define the industry for years to come. These marketers sit below CMO level and represent a variety of roles and backgrounds, from digital media to creative. They come from brand giants like Coca-Cola, General Mills, and LG Electronics, as well as startups like Liquid Death and Mercury. But all show the potential to be the industry leaders of the future. Scroll on to see the 14 rising stars of brand marketing, listed alphabetically.

Persons: General Mills Organizations: Business, LG Electronics

☆ We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
▼ + stars: | 2024-01-24 | by ( Jasmine Enberg | ) www.businessinsider.com time to read: +6 min

AdvertisementA few months later, Bloomberg gave the opposite assessment of the platform, declaring that "LinkedIn is cool now." In 2024, the platform is poised for more growth - and LinkedIn creators will play a major role in its development. Most of that content comes from LinkedIn creators, many of whom have built strong followings and some of whom are monetizing their audiences. "Cringe" can be lucrativeHeavy LinkedIn users aren't just older, they're also well-educated. While LinkedIn has long been central to B2B social marketing strategies, B2C marketers are increasing investment, driving up ad prices and spending.

Persons: Gen, Jasmine Enberg, —, Jordan Davis, I'm, Davis, Zers, they're, Snoop Organizations: Intelligence, Service, LinkedIn, Bloomberg, Facebook, Microsoft, Twitter, Pew Research Center

☆ Bobbi Brown is still living a life of luxury and lipstick — and it's all on her own terms
▼ + stars: | 2024-01-24 | by ( Amanda Krause | ) www.businessinsider.com time to read: +10 min

Bobbi Brown is a beauty icon with two major makeup brands. But through it all, Bobbi Brown has never budged from her status as a beauty icon. Bobbi Brown on set for Jones Road. It's hard to describe," Brown told BI, though she notes that "no one" does the "no-makeup" look better than her brand. According to SimilarWeb, a software company that analyzes internet traffic, the Jones Road site reached more than 850,000 visits in November 2023.

Persons: Bobbi Brown, Brown, —, Yogi Berra, Estée Lauder, freebies, Becca Cosmetics, James Charles, Ben Ritter, Jones, Cody Plofker, Plofker, There's, it's, SimilarWeb, she's, that's, Bobbi Organizations: Business, Service, Scholastic, Brands, Jones, Athletic Greens, Ikea Locations: Montclair , New Jersey, New York, Montclair, TikTok, New Jersey, London

☆ Sweetgreen wants to be the ‘McDonald's of its generation.’ This rival salad chain could beat it
▼ + stars: | 2024-01-19 | by ( Amelia Lucas | ) www.cnbc.com time to read: +6 min

Source: Salad and GoWhen Sweetgreen went public two years ago, co-founder and CEO Jonathan Neman said the salad chain aspired to be the "McDonald's of its generation." But another salad rival could beat Sweetgreen to the punch: Salad and Go. One of its 48 ounce salads costs less than $7 and comes with chicken or tofu, while a comparable salad from Sweetgreen costs about $12. Two years later, Morrison took over as chief executive, departing Wall Street's favorite chicken wing chain after a decade in favor of a little-known salad chain that then had only 50 locations. Other salad players, such as Sweetgreen, Just Salad or Salata, are usually in the same markets as Salad and Go.

Persons: Sweetgreen, Jonathan Neman, Charlie Morrison, Morrison, Wall, Adam Jeffery, Go, We've, Nicole Portwood, Portwood, hasn't Organizations: Volt Investment, CNBC Locations: Arizona , Nevada , Oklahoma, Texas, Southern California, Englewood Cliffs , New Jersey

☆ Intuit's CMO has a plan to help the company seize a new $30 billion revenue opportunity
▼ + stars: | 2024-01-17 | by ( Ryan Joe | ) www.businessinsider.com time to read: +5 min

And providing that financial assistance, Goodarzi said during an investors conference in December, represents a $30 billion opportunity that Intuit has not claimed. But TurboTax competitor H&R Block is also reaching for this opportunity, and has gone on the offensive with its own AI-powered tax assistant, released in December. A bevy of new H&R Block ads tout the assistant, and takes a shot at TurboTax: "So long, TurboTax!" "Comparative marketing is a common practice and we've used it for many years to help consumers easily see the benefits of working with H&R Block," an H&R Block spokesperson said. "People just aren't aware, because of how strongly we grew the do-it-yourself perception within TurboTax," Balazs said.

Persons: TurboTax, Lara Balazs, there's, Sasan Goodarzi, Goodarzi, Balazs, DJ Stout, we've Organizations: Intuit, Business, Karma ., Intuit Assist Locations: TurboTax

☆ Rocket Cos. Hires Former Airbnb CMO Jonathan Mildenhall as Its CMO
▼ + stars: | 2024-01-13 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

Jonathan Mildenhall, who previously held marketing roles at Airbnb and Coca-Cola, is joining Rocket Cos. as chief marketing officer. Photo: Frazer Harrison/Getty ImagesRocket Cos., the parent of mortgage lender Rocket Mortgage, has hired Jonathan Mildenhall to be its first chief marketing officer. The Detroit-based company said Mildenhall, a well-known marketing executive who is set to start on Monday, will be responsible for creating a more unified voice for Rocket Cos.’ businesses, which also include home search platform Rocket Homes, personal finance app Rocket Money and advertising company Core Digital Media. Marketing and communications teams for Rocket Cos.’ brands will report to Mildenhall, who will report to Rocket Cos. Chief Executive Varun Krishna .

Persons: Jonathan Mildenhall, Frazer Harrison, Cos, Varun Krishna Organizations: Cos, Rocket Mortgage, Core Digital Media, Marketing Locations: Detroit, Mildenhall

☆ The Olympics tap its first-ever beer sponsor
▼ + stars: | 2024-01-12 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Bud Light brewer Anheuser-Busch InBev is becoming the first-ever beer sponsor for the next three Olympics and Paralympic Games — with a non-alcoholic brand taking the torch. The deal will cover the upcoming Summer Games in Paris, the Milan Winter Games in 2026, and the 2028 Summer Games in Los Angeles, which will be the first Summer Olympics to be held in the US in about three decades. Prior to this, the Olympics never had a global beer sponsorship, but local organizing committees had enlisted beer brands in the past. “Beer and sports are better together, so we are proud to be the first beer sponsor for the Olympics at the Worldwide Olympic Partner level,” said AB InBev CEO Michel Doukeris in a statement. Global sales of non-alcoholic beer have been soaring in recent years as drinkers embrace moderation with alcohol.

Persons: Bud, Corona, “, ”, Michel Doukeris, isn’t, Marcel Marcondes, ” Doukeris, CNN’s George Ramsay Organizations: New, New York CNN, Bud Light, Anheuser, Busch InBev, Paralympic, InBev, Olympic, Milan Winter Games, Asahi Breweries, Olympics, Corona Cero, Modelo, Constellation Brands, Corona, ”, CNN, Team USA, Budweiser Locations: New York, Paris, Los Angeles, Tokyo, Spain, Germany, Europe, Mexico

☆ Marketing is an art and a science. Here are 3 ways to amplify creativity in the generative-AI era
▼ + stars: | 2023-12-04 | by ( Matthew Lieberman | ) www.businessinsider.com time to read: +4 min

Matthew Lieberman, CMO at PwC, shares his tips for marketing leaders on how to amplify creativity. Here are three ideas to help marketing leaders help creativity thrive. AdvertisementYou can then use marketing technology to design, monitor, and report on a data-driven campaign that will help amplify creativity's impact. Show the moneyAs the saying goes, follow the money, and a lot of money is going to marketing technology. It's why marketing leaders will always need to find, encourage, and amplify creativity in the people on their teams.

Persons: Matthew Lieberman, — Organizations: PwC, Invest, Service, Tech

☆ Autodesk's CMO explains why advertising on the MSG Sphere in Vegas, which reportedly costs $450,000 a day, was worth every penny
▼ + stars: | 2023-11-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

@brycebetts132 I've watched every video of the Sphere in Vegas and this new ad is by far my favorite. By comparison, running a billboard campaign in New York's Times Square for one to three days costs between $5,000 and $25,000, according to outdoor advertising company Inspiria Outdoor. A representative for the Sphere Entertainment Company said the company doesn't discuss financials. One TikTok video, which has notched up more than 14,000 likes, declared it " the best Sphere ad ." The Sphere debuted its first advertising campaign in September of this year and has featured brands including YouTube, the NBA, Heineken and Xbox.

Persons: @brycebetts132 I've, ♬, Dara Treseder, Treseder, tentacled, Ryan Reynolds, Otto Desć, Carla Herrero, Herrero Organizations: Autodesk, Marvel, Business, ♬ Marvel Studios, Sphere Entertainment, Autodesk University, YouTube, NBA, Heineken, Xbox, University College London, Mercedes, AMG PETRONAS Formula One Locations: Las Vegas, Vegas, New

Wilders' win sent a warning shot to mainstream parties across Europe ahead of European Parliament elections next June, which will likely be fought on the same issues as the Dutch election: immigration, cost of living and climate change. A fan of former U.S. President Donald Trump and Hungary's eurosceptic Prime Minister Viktor Orban, Wilders is openly anti-Islam, and anti-EU and said "the Netherlands will be returned to the Dutch." "I would be very happy to become the Dutch prime minister, of course," Wilders told party members who welcomed him with champagne and cake, adding that he was willing to negotiate. "But the first thing is a significant restriction on asylum and immigration," Wilders said. "The high level of support for anti-European forces in the Netherlands is bitter," Germany's EU Minister Anna Luehrmann said.

Persons: Wilders, eurosceptics, Geert Wilders, We've, Herman Borcher, Donald Trump, Viktor Orban, Mark Rutte, Yves Herman Acquire, Rene Cuperus, It's, Cuperus, Anna Luehrmann, Muhsin Koktas, Bart Meijer, Charlotte van Campenhout, Anthony Deutsch, Johnny Cotton, Toby Sterling, Petra Wischgoll, Alvise Armellini, Dominique Vidalon, Sudip Kar, Ingrid Melander, Bernadette Baum, Toby Chopra Organizations: Freedom Party, Labour, Green, People's Party for Freedom and Democracy, Coalition, REUTERS, Statistics, Clingendael Institute, EU, Islamic, Thomson Locations: Europe, AMSTERDAM, Netherlands, Enschede, The Hague, Statistics Netherlands, Ukraine, Moroccan, Amsterdam

☆ I started my natural-candle brand on Amazon with just $500. I became a top seller and now save 15 hours a week with ad tools.
▼ + stars: | 2023-11-23 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

My brand, Hemlock Park, was born in Los Angeles during the 2020 COVID-19 lockdowns. More than 2,000 stores in the US, Canada, Europe, and Asia now stock Hemlock Park candles. Over time, I realized it wouldn't be sustainable to run the Amazon business and oversee sourcing, manufacturing, production, and shipping. These days, Hemlock Park generates about 60% of its sales from Amazon, 30% from wholesale channels, and 10% from the Shopify store. When I was getting started, Amazon told me that there were over 5,000 candle sellers on the platform and that it would be hard to break through.

Persons: Mikey Kim, I'd, Goldman Sachs, Marcus, I've, haven't, Amazon, We're Organizations: Business, Amazon Lending, Amazon Locations: Nevada, Los Angeles, Canada, Europe, Asia, LA

☆ Muslims in shock over anti-Islam party's Dutch poll win
▼ + stars: | 2023-11-23 | by ( Bart H. Meijer | ) www.reuters.com time to read: +2 min

[1/4] People walk past shops in Kanaleneiland, an immigrant-dominated area of the central Dutch city of Utrecht, Netherlands November 23, 2023. REUTERS/Piroschka van de Wouw Acquire Licensing RightsTHE HAGUE, Nov 23 (Reuters) - Dutch Muslims expressed shock on Thursday at the election win of far-right populist Geert Wilders, who has previously called for mosques and the Koran to be banned in the Netherlands. "These election results are shocking for Dutch Muslims. Muslims make up around 5% of he Dutch population of almost 18 million people. After his surprise win, Wilders said he wanted to be prime minister for all Dutch people, but that appeared to do little to assuage concerns about what he might do later.

Persons: de Wouw, Geert Wilders, Wilders, Mark Rutte's, Muhsin Koktas, Mehdi Koc, Taheri, Koc, Kemal Yildiz, Yildiz, Stephanie van den Berg, Bart Meijer, Alexander Smith Organizations: REUTERS, HAGUE, Freedom Party, Labour, The Hague, Reuters, Thomson Locations: Kanaleneiland, Dutch, Utrecht, Netherlands, The

☆ AI is already impacting influencer marketing, according to the CMO of Billion Dollar Boy. Here's how she thinks brands should approach the new tech.
▼ + stars: | 2023-11-21 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Generative AI "has an immediate business implication" for the creator economy, according to Becky Owen, the global chief marketing and innovation officer at influencer-marketing firm Billion Dollar Boy. It has a focus on generative AI, but is also experimenting with virtual and augmented reality, as well as virtual influencers. Owen joined Billion Dollar Boy in early 2023 after almost five years at Meta, where she was most recently head of creator innovations and solutions for Europe. Becky Owen is the global chief marketing and innovation officer at Billion Dollar Boy. Billion Dollar Boy has already tested pilot partnerships with three retail brands, including two luxury fashion brands that have launched their first generative-AI-led creator content on Instagram.

Persons: Becky Owen, Owen, Elmo Mistiaen, Jo Ann, Shanikwa Dvorkin, Anastasia Rogozhina Organizations: Heineken, Pepsi, Business, Billion Dollar, Meta, Brands Locations: Amazon, Europe

☆ Marketers have an important role to play in how AI serves society, according to the CMO of Indeed
▼ + stars: | 2023-11-17 | by ( Jessica Jensen | ) www.businessinsider.com time to read: +5 min

Every day, we're exploring how we can use AI to work better and how all marketing jobs are changing. How AI is changing marketingIt's often said that content is king, and today AI is super-charging content. Because, we recently asked a GenAI tool to show us "a group of disabled people" and what it delivered was imagery of only people in wheelchairs. The research shows that marketing jobs are among the occupational groups with the highest exposure to GenAI. We need to ensure that humans control and edit AI outputs to fully represent and empower all people in society.

Persons: Jessica Jensen, —, let's, Jessice Jensen, we've, we're Organizations: Service

☆ Nike Names New CMO in Executive Shuffle
▼ + stars: | 2023-11-15 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Although Nike remains the world’s largest seller of athletic footwear and apparel, some analysts have said its pace of innovation has slowed. Photo: Thomas Trutschel/Zuma PressNike said it has named former company executive Nicole Hubbard Graham to be its next chief marketing officer, succeeding Dirk-Jan “DJ” van Hameren, who will retire. The appointment is part of a wider executive shake-up designed to speed up innovation at the sneaker giant, which recently began facing up to stiffer competition in the running and lifestyle categories.

Persons: Thomas Trutschel, Nicole Hubbard Graham, Dirk, Jan “, ” van Hameren Organizations: Nike, Zuma Press Nike

☆ Anheuser-Busch US CMO is stepping down after Bud Light sales sink
▼ + stars: | 2023-11-15 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +2 min

New York CNN —Anheuser-Busch InBev’s US chief marketing officer is stepping down after the company reported a slump in Bud Light sales, as the backlash against the beer continues. The world’s biggest brewer reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales. The brand’s Bud Light customers abandoned the beer after it partnered with transgender influencer Dylan Mulvaney and botched its response to the controversy. Bud Light lost its long-held top-selling American beer title to rival Modelo after its short partnership with Mulvaney. But AB InBev still wants to turn things around — and ditching its CMO may be one of the steps.

Persons: New York CNN —, Busch, Benoit Garbe, “, ” Garbe, Kyle Norrington, Bud, influencer Dylan Mulvaney, reshuffling, ”, Brendan Whitworth, Bud Light, Michel Doukeris, –, Jordan Valinsky Organizations: New, New York CNN, New York CNN — Anheuser, Busch, Bud Light, Anheuser, InBev, Modelo, Mulvaney Locations: New York

☆ Salesforce appoints longtime executive Denise Dresser as Slack CEO
▼ + stars: | 2023-11-13 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +2 min

Longtime Salesforce executive Denise Dresser has been appointed CEO of Slack, Salesforce co-founder and chief executive Marc Benioff announced Monday. Dresser becomes the third CEO of the Salesforce unit since it was acquired by Salesforce in 2020. She has been a Salesforce executive for more than 12 years, according to her company biography and LinkedIn profile, most recently as president of accelerated industries. Dresser will take the top job at Slack after its most recent CEO, Lidiane Jones, accepted the chief executive role at dating app Bumble earlier this month. Most notably, Slack founder Stewart Butterfield and Salesforce co-CEO Bret Taylor departed in the span of two weeks in December 2022.

Persons: Technology Denise Holland Dresser, Casey Hurbis, Shilpa Sharma, Denise Dresser, Slack, Salesforce, Marc Benioff, Dresser, Lidiane Jones, Jones, Bumble, Whitney Wolfe, Benioff, Denise, Arthur Andersen, Stewart Butterfield, Bret Taylor, Butterfield, — CNBC's Ari Levy, Jordan Novet Organizations: Communications, Media, Technology, Rocket, Boston Consulting, Salesforce, CNBC, University of Massachusetts Amherst, Oracle, Big Locations: Beverly Hills , California, Salesforce

☆ Katie Deighton — Reporter at The Wall Street Journal
▼ + stars: | 2023-11-09 | by ( Katie Deighton | ) www.wsj.com time to read: +1 min

Katie DeightonKatie Deighton is a reporter covering customer experience, user experience and product design for The Wall Street Journal’s CMO Today section. Before joining the Journal, Katie was senior editor at The Drum, a U.K.-based marketing and media trade publication. From New York she covered companies’ marketing and media investments, as well as the financials and business strategies of the “big six” global advertising companies. Prior to the move she covered European advertising for The Drum in London, and began her career reporting on the British live events industry. Katie is a graduate of the University of Bristol and first trained as a journalist at the Press Association in London.

Persons: Katie Deighton Katie Deighton, Katie Organizations: University of Bristol, Press Association Locations: U.K, New York, London, Brooklyn

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