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☆ Beer to cost nearly $14 per half-litre inside Qatar's main World Cup fan zone - source
▼ + stars: | 2022-11-15 | by ( Andrew Mills | ) www.reuters.com time to read: +2 min

The beer maker will also serve beer within the ticketed perimeter surrounding each stadium, where the beer price is "to be confirmed," said the source, who declined to be named. "We recognise there is an issue with price," Qatar 2022 Chief Executive Nasser Al Khater said in 2019. At the FIFA Club World Cup held in Qatar that year a half-litre of beer cost around $6.50. Qatar's World Cup organisers, the Supreme Committee for Delivery & Legacy, would not confirm the price of beer served inside the fan zone when contacted on Tuesday. "Pouring times and number of pouring destinations remains the same across all eight World Cup stadiums," the spokesperson said in a statement.

☆ Budweiser Flows Freely, But There Are Sputters Ahead
▼ + stars: | 2022-10-27 | by ( Carol Ryan | ) www.wsj.com time to read: 1 min

Having forged a reputation as a deal maker, the world’s biggest brewer is doing a better job with the brands it already owns. It has less control over rising interest rates and a restless top shareholder, however. Anheuser-Busch InBev the brewing giant behind Budweiser and Stella Artois, said Thursday that sales for the three months through September increased by 12.1% versus the comparable period of 2021. The company’s main rivals also reported healthy numbers this week: Carlsberg grew sales by 11.6%, while Heineken managed 19.8%. Although most of the brewers’ growth came from raising prices to make up for cost inflation, all three also sold more beer than a year ago.

☆ AB InBev raises 2022 outlook as beer sales accelerate
▼ + stars: | 2022-10-27 | by ( Philip Blenkinsop | ) www.reuters.com time to read: +3 min

SummarySummary Companies Q3 core profit up 6.5% vs market consensus 5.2%AB InBev says beer market resilientHeineken, Carlsberg voice concerns over European consumersBRUSSELS, Oct 27 (Reuters) - Anheuser-Busch InBev (ABI.BR), the world's largest brewer, reported higher-than-expected quarterly earnings on Thursday as beer sales accelerated, and raised its 2022 outlook to the top-end of its previous forecast range. Third-quarter core profit - earnings before interest, tax, depreciation and amortisation - rose 6.5% on a like-for-like basis to $5.31 billion, above the 5.2% climb forecast by analysts in a company-compiled poll. The company said it now expects its core profit to rise by between 6% and 8%. EUROPEAN CONSUMER PINCHAB InBev's largest rivals, far more reliant on Europe, gave a more cautious view of the beer market. For it and Heineken, Europe represented at least 50% of their third-quarter business, against less than 15% for AB InBev.

☆ Posh ice cream, craft beer in vogue as Chinese downsize their love of luxury
▼ + stars: | 2022-10-13 | by ( Casey Hall | ) www.reuters.com time to read: +3 min

SHANGHAI, Oct 14 (Reuters) - Chinese consumers are typically known for lavish spending on high-end handbags, clothes and accessories that sustain Western luxury brands. Brands that have jumped on the trend include Kweichow Moutai (600519.SS), best known for $300 bottles of baijiu, the Chinese spirit popular at banquets. It debuted baijiu-infused ice cream at $10 a cup in May, racking up 2.5 million yuan ($350,000) of sales on the first day. Chinese consumers are "spoiling themselves with those little things and they're loving something novel," said Mark Tanner, founder of marketing agency China Skinny. "When times aren't so good, people want to feel better, guilty pleasures like ice cream can help," said Low.

☆ Budweiser’s Clydesdale herd grows by two
▼ + stars: | 2022-10-12 | by ( Jordan Valinsky | ) edition.cnn.com time to read: 1 min

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☆ How the founders of hot cannabis-beverage startup Cann quietly raised millions from big-name investors amid the industry's downturn
▼ + stars: | 2022-10-04 | by ( Jeremy Berke | ) www.businessinsider.com time to read: +7 min

Cann's cofounders shared their vision for competing with the biggest alcohol brands. Cann is InvestBev's first foray into cannabis beverages, Brian Rosen, an InvestBev partner, told Insider in an interview. He said his firm was looking to make an investment in cannabis beverages, and Cann stood out to him. The future of cannabis beverages will be challenging, founders sayTo be sure, cannabis beverages face challenges. Big alcohol brands have made their own bets on cannabis beverages, without much to show so far.

☆ Jim Koch used 2 strategies when creating Samuel Adams 38 years ago. Here's what other entrepreneurs can learn from the $4 billion company's founder.
▼ + stars: | 2022-09-27 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +5 min

Jim Koch founded the Boston Beer Company, the maker of Samuel Adams, in 1984. The bottle is a Samuel Adams, a mainstay on shelves alongside American beer brands like Budweiser and Miller. The Boston Beer Company, which he founded in 1984, now owns Angry Orchard, Truly Hard Seltzer, and Twisted Tea. The billionaire founder and brewmaster said the strategies that made him successful 38 years ago are the same ones that continue to improve Samuel Adams beer today. "In my mind, there is a perfect Sam Adams Boston Lager.

☆ 4 clean energy trends to accelerate your sustainability goals
▼ + stars: | 2022-09-21 | by ( Sponsor Post | Created Enel With Insider Studios | ) www.businessinsider.com time to read: +7 min

This law is designed to lower the costs of acquiring clean energy solutions while enabling accessibility and accelerating the adoption of affordable, clean energy products and services. Here are four trends that will likely reshape your sustainability goals and questions businesses should ask to accelerate climate action. Scaling up of commercial clean energy solutionsThe new law will inject $369 billion into the US clean energy economy, financing renewable power, clean energy equipment manufacturing, electric vehicles, and much more. Here are questions to consider when scaling your clean energy portfolio:Given cost competitiveness and accessibility of clean energy, how will scaling-up clean energy solutions influence your bottom line? To prepare your operations to scale your sustainability goals, consider these questions when preparing your data:Currently, how is ESG data used to inform business operations and sustainability goals?

☆ Rights groups ask sponsors to press FIFA, Qatar on migrant worker compensation
▼ + stars: | 2022-09-20 | by ( ) www.reuters.com time to read: +3 min

Workers are seen inside the Lusail stadium which is under construction for the upcoming 2022 Fifa soccer World Cup during a stadium tour in Doha, Qatar, December 20, 2019. Qatar has faced intense criticism from human rights groups over its treatment of migrant workers, who along with other foreigners comprise the bulk of the country's population. Qatari authorities did not immediately respond to a request for comment from Reuters about the rights groups' report. read moreMinky Worden, the director of global initiatives at Human Rights Watch, said that sponsors should use their "considerable leverage" to apply pressure on FIFA and Qatar to fulfil their responsibilities to workers. In May, Amnesty and other rights groups had called on FIFA to earmark $440 million to compensate migrant workers in Qatar.

ChargePoint, the largest U.S. producer of EV charging stations, is rolling out an advertising display businessFriction over a new marketing direction follows years of challenges for the storied electronics chain. Many luxury-good sellers aren’t feeling the same pressure to cut marketing budgets that has hit other categories in recent months, thanks to a booming market for costly cars, travel packages and other premium products. Tennis Styles Fuel Seasonal Marketing Strategies The U.S. Open will put tennis fashion back in the spotlight, but consumers are increasingly embracing the sport’s look year-round. Large Ad Agency Networks Have Resisted the Economic Downturn—So Far Top global advertising agency networks have so far defied widespread declines in ad spending that have hurt digital platforms, publishers and broadcasters, but their outlooks for the years to come remain uncertain. Web3 Brands Try Serving Customers in the Real World Solana, SuperPlastic and Doodles are using interactive experiences to reach consumers who aren’t already NFT converts

☆ Budweiser Will Promote Its Alcohol-Free Beer at World Cup in Qatar
▼ + stars: | 2022-09-15 | by ( Katie Deighton | ) www.wsj.com time to read: +5 min

Budweiser is promoting its alcohol-free lager at the upcoming soccer World Cup in Qatar, balancing its role as the official beer of the event with the strict regulations on the sale and consumption of alcohol in the predominantly Muslim host nation. FIFA announced last month that it has so far sold 2.45 million World Cup tickets out of a possible 3 million. The brand said it plans to roll out localized ads and digital content in 70 countries as part of its World Cup marketing plans. It will also distribute more than 1 billion limited-edition bottles of Budweiser, each featuring a unique QR code linking to a competition to win free prizes including beer and World Cup tickets. And Anheuser-Busch InBev will use its World Cup sponsorship to promote the introduction of its direct-to-consumer e-commerce website and app TaDa, starting with 10 markets in Latin America, Mr. Marcondes said.

☆ The execs behind Super Bowl ads for brands like Mars, ViacomCBS, and Heinz share how ideas come to be — and what makes them go viral
▼ + stars: | 2022-01-27 | by ( Jenny Powers | ) www.businessinsider.com time to read: +9 min

Insider asked three ad-industry execs who've worked on Super Bowl spots what it takes to succeed. 4 in last year's top 10 Super Bowl LV commercials, according to USA Today's Ad Meter. In 2015, the web-hosting company sparked massive outrage over a spot it planned to run during the Super Bowl. "The Super Bowl is a brand's opportunity to surprise viewers and give them something they didn't see coming. Neither Newcastle campaign, If We Made It or Band of Brands, was actually aired during the Super Bowl.

☆ 4 ways to make an iconic Super Bowl campaign, according to a creative who's worked with brands like Pepsi and Cheetos
▼ + stars: | 2022-01-24 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +5 min

Goodby Silverstein & Partners' Margaret Johnson broke down what it takes to make a great Super Bowl ad. She said the best Super Bowl ads are funny, boosted everywhere, have purpose, and kept simple. Johnson listed the 2020 Cheetos Super Bowl spot starring Ashton Kutcher and Mila Kunis as a perfect example. Margaret Johnson, chief creative officer and partner, GS&P Goodby Silverstein & PartnersBut what makes a successful Super Bowl ad? She pointed to GS&P's 2020 Cheetos Super Bowl spot that starred a quarantined Ashton Kutcher and Mila Kunis, mugging to Shaggy's hit "It Wasn't Me."

Din 12 aprilie, barurile și pub-urile din Anglia au voie să-și servească clienții pe terase, după luni de zile de „lockdown”. O săptămână mai târziu, a fost rândul Scoției și Țării Galilor să autorizeze deschiderea teraselor. A fost frig, dar a fost însorit, ceea ce i-a făcut pe clienți să-și dea întâlnire la terase. „Așteptările ne-au fost depășite, iar furnizorii nu pot ține pasul” cu cererea, explică Phil Urban, patronul celei mai mari rețele de pub-uri din țară. „Suntem într-un moment de euforie și credem că ar putea dura până la ridicarea completă a restricțiilor”, a declarat oficialul.

Persons: lockdown, Phil Urban, Jean, David Thumelaire Organizations: The Financial Times, Brewing Group, Heineken, Amstel, Financial Times Locations: Anglia, Scoției, Țării Galilor, Ireland, Regatul Unit

☆ 2 cart girls who work on golf courses reveal what their jobs are like, from $900 tips to dealing with creepy men and unwanted advances
▼ + stars: | 2021-04-20 | by ( Lauryn Haas | ) www.businessinsider.com time to read: +10 min

Working as a beverage-cart driver is a popular summer job for many young women. Insider spoke with two women who have worked as beverage-cart drivers at golf courses in Texas and California. But for a bunch of my relatives, that was their summer job, and they made a lot of money doing it. So you're driving a golf cart around all summer, getting tan, talking to people, and making money. People don't think about that.

☆ (фото) Тренд на крафт. Молдавский пивовар Евгений Кроитор о производстве крафтового пива
▼ + stars: | 2020-12-28 | by ( ) ru.diez.md time to read: +4 min

Чтобы из первых уст узнать, что же это такое – крафтовое пиво, мы встретились с молдавским пивоваром Евгением Кроитор. Евгений со своим отцом уже четыре года изготавливают пиво в домашних условиях в своем доме у озера. Всему учились сами, методом проб и ошибок: «Сейчас любят понятие «крафтовое пиво», то есть пиво сваренное ручным способом. Крафтовое пиво – это маленькое производство, много ручного труда и качественные ингредиенты. По словам Евгения Кроитор, этим и отличается крафтовое пиво: «Ты можешь сварить пиво с любым вкусом, с очень вариативными ингредиентами, когда большие пивоварни себе позволить этого не могут.

Persons: Пивоварение, Евгений Кроитор, Евгений Organizations: прошлоеКрафтовое Locations: Молдова, США

☆ С новым ковидом! Как ужесточение карантина и отмена корпоративов разоряют общепит
▼ + stars: | 2020-12-09 | by ( ) newsmaker.md time to read: +5 min

Рестораторы жалуются на массовые отказы от предновогодних корпоративов и большие убытки из-за запрета работы баров и ресторанов в ночное время. Никто не хочет корпоратив в таких условиях», — отметил собеседник NM, добавив, что в таких условиях ресторан пришлось закрыть до 15 января. По словам собеседника NM, в другом его заведении — пабе Budweiser Grill & Pub, расположенном в центре столицы, тоже массово отказываются от корпоративов. От того, что везде, в том числе и СМИ, общепит называют очагом. Даже последнее решение властей, по его словам, СМИ интерпретировали неверно.

Persons: ., . ., . Budweiser, — ., «, — . HoReCa, Smokehouse, —, Star, MuzCafe, Don Taco, IDIS, Владислав Шулянский, Думитру Чеботареску, Чеботареску, Анатол Усатый, Усатый, Вячеслав Ионицэ Organizations: NM, &, СМИ, рестораторыРестораторы, ВОЗ, Нацагентства общественного здоровья Locations: —, Телецентр, Румыния, Молдова

☆ (foto) Localul din Chișinău unde puteți gusta bere craft și sandviciuri, dar și vedea un tractor Lamborghini din anul 1959
▼ + stars: | 2020-11-20 | by ( Onixmedia Srl | ) diez.md time to read: +4 min

(foto) Localul din Chișinău unde puteți gusta bere craft și sandviciuri, dar și vedea un tractor Lamborghini din anul 1959Tomm Blanaru este autorul blogului Tomm Reviews . Am început cu Litra Brewing Company Oktoberfest (0,5 l – 60 MDL). Nu mă consider un expert în bere, însă pot deosebi berea bună de cea rea. Chicken Sandwich (410 g – 60 MDL)Între două felii de pâine din malț avem pui, cașcaval topit și ceapă caramelizată. În meniu se mai regăsește sandviciul cu cașcaval (300 g – 60 MDL) și scrambel sandwich (340 g – 50 MDL).

Persons: Reviews, Merkel, Putin, Obama, Trump, Joe Biden, Hops, Bernard, Litra, Lumen Craft Porter Locations: Chișinău, sandviciuri, Macron, Labrewtory, Budweiser, Moldova

Dacă până acum în reclamele de la Super Bowl se punea accent pe fete îmbrăcate sexy, ediția din 2016 aduce o schimbare. Cele mai în vogă vedete, animale simpatice și umor cuminte este noua rețetă a companiilor care și-au făcut reclamă la Super Bowl 2016. Pentru un clip de 30 de secunde care a rulat în pauze, companiile au plătit până la 4,8 milioane de dolari. HYUNDAI – prima întâlnire#4. Bud LightÎntreaga listă o puteți vedea aici: Super Bowl 2016.

Persons: HEINZ, Bud Light Organizations: AUDI, HYUNDAI, KIA, COLGATE

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