They all have one thing in common: Those companies paid seven figures to get their products in front of viewers during this year’s Super Bowl.
For the second consecutive year, the average cost of a 30-second ad spot during the Super Bowl was $7 million.
Even as many businesses are being more disciplined with the money they have for marketing, and with spending on advertising slowing in recent years, the cost of a Super Bowl ad continues to go up.
The reason is simple: There is no opportunity guaranteed to reach more people than the Super Bowl, and the slice of every other pie keeps shrinking.
“It’s a throwback in terms of reaching everyone all at once,” said Charles Taylor, a professor of marketing at the Villanova School of Business.
Persons:
Peyton Manning, Bud, Kris Jenner, ”, Charles Taylor
Organizations:
Super, Villanova School of Business