The strategy is revealed in a detailed internal sales guideline, titled "Generative AI Sales Playbook," obtained by Insider.
The guidelines may help Amazon make a stronger push in the generative AI space, where companies including Microsoft, OpenAI, Anthropic, and Google have taken an early lead.
'ChatGPT is a brand new, experimental offering'The guidelines focus on SageMaker's appeal to companies looking to build their own generative AI services.
For example, for c-suite executives, Amazon salespeople are told to focus on how generative AI can "improve efficiency by automating operations," the document said.
For those with a bit more experience in AI, Amazon salespeople are advised to recommend new generative AI capabilities and AWS offerings to accelerate their development process.
Persons:
Bard, SageMaker, JumpStart, Sam Altman Drew Angerer, Sparrow, It's, I'm, haven't, you've, Canva's, Eugene Kim
Organizations:
Microsoft, Google, Amazon, Stability, AI21 Labs, Amazon Alexa, AWS, Burnham