The network has seen an early lift in linear-TV ratings since reviving unscripted franchises from the 2000s like "Jersey Shore" and "The Hills." Turn on MTV during any weeknight and you might think it's 2010, with new episodes from old reality-TV franchises like "The Hills," "Jersey Shore," and "Teen Mom" rolling out weekly. Parkes spoke with Business Insider about selling nostalgia with revivals like "The Hills: New Beginnings" and the "Jersey Shore" spin-offs as well as courting the next MTV generation. It followed another MTV revival, a dating spin-off of "Jersey Shore," called "Double Shot at Love with DJ Pauly D and Vinny." For the premiere of "The Hills," it was 24% — close to the 25% the "Jersey Shore: Family Vacation" spin-off had.

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Persons: Jacqueline Parkes, Parkes, Chris McCarthy, Alexa, Natasha Bedingfield, —, DJ Pauly D, Vinny, Sean, Diddy, Combs, McCarthy, McCarthy's Wharton, Colleen Fahey Rush, IndieWire, Nina Diaz, They're, Tim Nolan Organizations: MTV, Viacom, VH1, CMT, Viacom's Digital Studios, Business, Twitter, Nielsen, CBS, Hollywood Reporter, Wall, Macquarie Capital Locations: Jersey, California, New Haven , Connecticut, New England, New Jersey , Arizona, Southern California