Activist Commentary: Starboard is a very successful activist investor and has extensive experience helping companies focus on operational efficiency and margin improvement. Starboard has had a notable track record with web applications companies going back to 2004 with their 13D investment in Register.com. Starboard has extensive experience in helping companies optimize growth and margins, typically from a board level. There is one other similarity between Wix and many other Starboard activist positions. Ken Squire is the founder and president of 13D Monitor, an institutional research service on shareholder activism, and he is the founder and portfolio manager of the 13D Activist Fund, a mutual fund that invests in a portfolio of activist 13D investments.

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