There’s a general rule about consumer electronics: The older a device becomes, the more competitors appear and prices fall.
Remarkably, at an age in which most consumer devices have lost some of their appeal to users, Apple has increased its share of smartphone sales over less expensive rivals.
Over the past five years, the iPhone has increased its percentage of total smartphones sold around the world while expanding its share of sales in four of the world’s largest regions: China, Japan, Europe and India.
In the United States, the iPhone’s largest market, the device now accounts for more than 50 percent of smartphones sold, up from 41 percent in 2018, according to Counterpoint Research, a technology firm.
The gains have helped it claim about a fifth of the world’s smartphone sales, up from a low of 13 percent in 2019.
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