Gen Z and millennials are at odds over some social media, but they seem to agree on two of them.
Gen Z uses Snapchat and TikTok more than millennials, who use Facebook more, Emarketer data shows.
AdvertisementGen Z and millennials have some differing preferences when it comes to social media platforms, but they seem to agree on two big ones.
Gen Z uses Snapchat and TikTok more so than millennials do, while millennials outdo Gen Z in Facebook usage, according to data in a new Emarketer report.
In the report, Gen Z is defined as those born between 1997 and 2012, while millennials are the generation born between 1981 and 1996.
Persons:
Z, Gen, —
Organizations:
Facebook, Service, Business