And its low-priced reputation has helped the company attract higher income grocery shoppers as inflation pinches budgets.
On Tuesday, the big-box retailer said it will roll out a private label called BetterGoods, a line of more trend-and chef-driven foods.
Walmart is debuting a new grocery brand, as the discounter tries to retain the shoppers it has attracted during a period of high inflation.
Another grocery brand it debuted, Favorite Day, is made up of creative takes on ice cream bars and trail mixes.
The new private brand will join Walmart's existing collection of private brands in the grocery department, which includes Great Value — the country's largest private grocery brand by revenue, according to Numerator, a market research firm.
Persons:
Costco's Kirkland, Kroger
Organizations:
Walmart, Aldi, Grocers, Target, Smart
Locations:
U.S