LONDON, Oct 18 (Reuters) - EE, Britain's biggest mobile operator, on Wednesday announced the launch of a sales platform called EE ID that will offer gaming consoles and other electronics to its customers and others.
In Britain's mature mobile market, where EE, owned by UK telecoms giant BT (BT.L), competes with VM O2, Vodafone (VOD.L) and Three, mobile network providers are hunting for new ways to grow.
EE, which is already Britain's largest retailer of smartphones and has 25 million customers many on monthly deals, said the new platform will sell gaming consoles, tablets, upgrade packages and subscriptions to existing EE customers plus the rest of the market.
EE ID will also offer customers cyber security, home security and insurance products for electronics, said Christian Thrane, EE's managing director of marketing.
EE's push to add consumer revenue comes at a time of proposed consolidation in Britain's mobile market.
Persons:
Marc Allera, Christian Thrane, CK Hutchison, Sarah Young, Sachin Ravikumar
Organizations:
Wednesday, BT, VM O2, Vodafone, Apple TV, Reuters, CK, HK, Thomson