On Monday, Apple is expected to announce its first new major product line since the Apple Watch in 2014.
During Apple's software-focused developer conference, WWDC, it could release its first mixed-reality headset, according to analyst research, media reports and increasingly, vague references from Apple itself.
The headset, according to reports, will feature high-definition screens in front of the user's eyes.
But since then, sales for existing VR headsets haven't been great, usage has been worse and the anticipated explosion in successful VR software companies hasn't happened.
Apple's headset is expected to be more powerful than what's out there — even current $6,500 VR headsets.
Persons:
what's, Apple, Wamsi Mohan, Microsoft's Hololens, Ming, Chi Kuo, Cowen, Krish Sankar, Peggy Johnson, it's
Organizations:
Apple, Apple Watch, Bank of America, Facebook, Meta, VR, U.S . Army, TFI Securities, CNBC