Apple is considering raising the price of its high-end iPhone Pros when new models come out this fall, according to Bloomberg.
Since 2019, Apple has sold a high-end iPhone Pro that starts in the U.S. at $999 and a Max model with a bigger screen for at least $1099.
Now, Apple's newest high-end models could reportedly receive a price increase that would boost Apple's overall revenue by increasing the average selling price of a new iPhone.
The new iPhone models could have a USB-C charger, instead of a proprietary Lightning charger, after new European regulations passed last year.
The new Pro models could come with a titanium case and thinner bezels, according to supply chain analyst Ming-Chi Kuo.
Persons:
Ming, Chi Kuo, Sidney Ho
Organizations:
Apple, Bloomberg, Deutsche Bank
Locations:
Kolkata, U.S