"Our marketing team has done a great job of getting back into what we call the zeitgeist or being relevant again," Kevin Hochman, CEO of Chili's parent Brinker International , told CNBC.
A viral social media presence and a push toward value-oriented advertising have propelled sales growth every quarter of fiscal 2024.
The brand grew rapidly in the early 2000s, but in the decade that followed the Great Recession, Chili's U.S. locations declined and sales growth flattened.
It made Chili's fun again," said Joe Wilson, managing partner of a Chili's in East Rutherford, New Jersey.
Watch the video to learn more about how Chili's made a comeback.
Persons:
Kevin Hochman, David Palmer, Brinker, We've, Joe Wilson, Chili's
Organizations:
Brinker International, CNBC, Evercore ISI
Locations:
U.S, East Rutherford , New Jersey