The Stanley Tumbler, this year’s smash hit, is, at first glance, a win for the planet.
Unlike the throwaway plastic bottles it’s meant to replace, it doesn’t generate mountains of plastic trash.
“Some millennials or Gen-Z are already embarrassed to carry a Stanley,” said Casey Lewis, who writes the trendspotting newsletter, After School.
Stanley sold an estimated 10 million “Quencher” water tumblers in 2023, and the company’s total sales for that year are expected to have reached $750 million, up from less than $100 million in 2020.
The #StanleyCup hashtag has been viewed billions of times on TikTok.
Persons:
Stanley Tumbler, ”, Casey Lewis, Stanley, hashtag
Locations:
TikTok