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☆ There's a new top pick on Wall Street emerging in the media space
▼ + stars: | 2024-07-08 | by ( Samantha Subin | ) www.cnbc.com time to read: +1 min

"Big picture - pricing and margin trajectory reinforces [overweight] thesis, top pick in media & entertainment," wrote Morgan Stanley analyst Benjamin Swinburne, referring to the audio streaming giant. The firm's $370 price target suggests 17% upside from Friday's close, while a $450 bull scenario implies that shares can rally 42%. The analyst also highlighted Spotify's leading product position, solid user growth runway and underappreciated earnings power among the reasons for the bullish thesis. Wells Fargo analyst Steven Cahall reiterated his overweight rating on Spotify and his $400 price target, citing long-term margin potential spurred by price hikes and a "margin accretive dynamic" with labels. The price increases should add 9.3% to year-over-year average revenue per user and offer a 905 million euro lift to 2025 revenues.

Persons: Morgan Stanley, Benjamin Swinburne, Swinburne, Morgan Stanley isn't, Wells, Steven Cahall Organizations: Spotify Technology, Spotify Locations: 2H24, EBITDA

☆ Can Threads survive without Instagram? A year in, the platform is facing an identity crisis
▼ + stars: | 2024-07-05 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Read previewIf you opened Instagram last July 5, the buzz about Threads was hard to miss. Threads plans to become more independent, but Instagram still drives a lot of the trafficRecent data from Emarketer found that Instagram has been a big driver of users to Threads — out of Threads' 29 million US users in 2023, 21% were Instagram users, while in 2024, that share rose to 29% out of 41.7 million users. Head of Instagram Adam Mosseri confirmed in a recent interview with Platformer that a lot of the platform's users were "coming over from Instagram." However, Instagram still reminds Threads users who dropped off to keep using the platform, like Kristin Bousquet, a creator who has 5,412 followers on Threads. "Just having the ability to go to someone's Instagram account from Threads, and vice versa, keeps it top of mind," he said.

Persons: —, Instagram, Jasmine Enberg, Adam Mosseri, Mosseri, Francis Dominic, Kristin Bousquet, Bousquet, Lindsey Gamble, Taylor Swift, Jackie Pimental, Emarketer, Meta Organizations: Service, Business, Meta, Sports, Twitter Locations: Instagram

☆ A sports startup shares the key pitch deck slides that helped raise the first $7 million for its athlete streaming and e-commerce platform
▼ + stars: | 2024-07-03 | by ( Tiara White | ) www.businessinsider.com time to read: +4 min

Read previewSocial-commerce platform Millions is trying to change how athletes make money from their names, images, and likenesses, from the professional to the collegiate level. He thought an e-commerce platform could help them. "Millions is an e-commerce and streaming platform built for athletes to connect with their fans," said Whitteker. Whitteker shared key slides from the pitch deck Millions used to raise the early funding. Here are 29 key pitch-deck slides Millions used to raise its $7 million seed round:

Persons: —, Matt Whitteker, Whitteker, Joe Rogan, Valentina Shevchenko, Bryce Mitchell, Bruce Buffer Organizations: Service, Business, UFC, Shopify

☆ Massachusetts secured a big raise for Uber and Lyft drivers in the state, but some are worried the deal could have negative side effects
▼ + stars: | 2024-07-03 | by ( Noah Sheidlower | ) www.businessinsider.com time to read: +9 min

The settlement will pay $175 million to the state and drivers, many of whom claimed both companies violated Massachusetts wage and hour laws. Also, Massachusetts drivers will be considered independent contractors, meaning they will not receive all the protections of employees. Advertisement"The recent agreement reached in Massachusetts before the ballot initiatives were decided by Massachusetts voters is a favorable outcome for most Massachusetts drivers," Avedian said. What Massachusetts drivers sayAvedian said for the majority of drivers, this settlement is a big step in the right direction. In May, Uber and Lyft struck a deal to pay Minnesota drivers $1.28 per mile and $0.31 per minute minimum.

Persons: —, Uber, Lyft, Sergio Avedian, Guy, Avedian, Mark McInerney, he's, Matt R, Matt, Ronald Banks, Jen, isn't Organizations: Service, Business, Uber, Lyft, California Supreme, Research, UC Berkeley Labor Center, Center for Wage, Dynamics, Seattle metros, Drivers, New York City, Taxi, Limousine Commission, New York, Minnesota Locations: Massachusetts, New York , California, Washington, Minnesota, New York State , Minnesota, Boston, Texas and Massachusetts, Chicago , Portland, Virginia, California, Los Angeles, San Francisco, Chicago, New York, New York City, New, Minneapolis

☆ Forget TikTok, influencers say Instagram reels and YouTube shorts are better for creators getting started to grow an audience
▼ + stars: | 2024-07-02 | by ( Shriya Bhattacharya | Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Read previewYouTube, TikTok, Instagram, Snapchat, Threads. Kay, known online as honeybobabear, said YouTube shorts was instrumental in rapidly growing her audience. Others have been making money from ad-revenue sharing on shorts, starting from the program's first month. Related storiesBoth YouTube shorts and Instagram reels have taken a bite out of TikTok's engagement in recent months. "It's doing so well right now, but I think it also depends on the type of content you want to create," she said, adding that for lifestyle content, Instagram is "where it's at."

Persons: —, Janette Ok, Kelly Kay, Arianna Hailey, Kay, Morgan Stanley, Instagram, Hailey, TikTok, she'd, Sofia Bella, couldn't Organizations: Service, Business, YouTube, Brands, Meta, Instagram's Locations: Brazil, Omdia, VidCon

☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
▼ + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.

Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia

☆ Instagram really wants everyone to start using its shiny new AI tools. Will you?
▼ + stars: | 2024-06-28 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Read previewHey, everyone: Instagram really wants you to start using its AI tools. Related storiesThe AI Studio product will let creators make their own AI-powered characters in the app. Meanwhile, on the ground in Anaheim, CA, Instagram is showcasing its AI features at the creator economy's biggest event. Many of Instagram's AI tools are accessible within the DM feature, such as stickers in chat and the creator chatbots. "If you look at Instagram, DMs is one of the fastest growing parts of the system," Zuckerberg said on the "Blueprint" podcast.

Persons: —, Instagram, Mark Zuckerberg's, Zuckerberg, YouTuber Kane Sutter, chatbots Organizations: Service, Business, Instagram, DMs Locations: Anaheim , CA

☆ 4 reasons to unify your financial technology
▼ + stars: | 2024-06-27 | by ( Sponsor Post | ) www.businessinsider.com time to read: +7 min

A unified financial technology platform enables 360-degree customer insights and AI innovation. But when it comes to financial technology, less is more: Too many technology platforms can make it challenging for businesses to leverage data and AI for financial payments and customer management. Here are four ways merchants can deliver a better customer experience by moving to a unified financial technology platform. Businesses can reduce this risk and save time by using a unified financial technology platform. Learn how Adyen can help your organization scale faster with unified financial technology.

Persons: Gayathri Rajan, Rajan, Adyen Organizations: Product, Adyen, Insider Studios Locations: Adyen

☆ YouTube dominates streaming, forcing media companies to decide whether it's friend or foe
▼ + stars: | 2024-06-26 | by ( Alex Sherman | ) www.cnbc.com time to read: +15 min

But media companies such as Netflix, Disney and Warner Bros. Those competing truths have led media and entertainment companies to concoct a wide array of strategies to combat the growing threat. John Lamparski | Getty ImagesEarlier this year, YouTube Chief Executive Officer Neal Mohan announced that users watch more than 1 billion hours of YouTube content on TV screens each day. Disney has made bespoke YouTube content for its new preschool series "Disney Junior's Ariel," which debuts June 27, to introduce the mermaid character to kids. That's YouTube 2.0."

Persons: Rich Greenfield, it's, Tara Walpert Levy, Nielsen, John Lamparski, Neal Mohan, Michael Nathanson, Kevin Mayer, Disney, Brittany Broski, LightShed's Greenfield, isn't, John Keeble, Mayer, That's, Ariel, Winnie, " Mayer, NBCUniversal, NBCUniversal's, Nathanson, MrBeast, Jimmy Donaldson, Monica Schipper, we've, Broski, David Livingston, incentivizes, Michelle Khare, Gilbert Flores Organizations: Alphabet's YouTube, Hollywood, YouTube, it's, Netflix, Disney, Warner Bros, Getty, Google, Comcast, Media, ExCel, Entertainment, Bloomberg, Amazon, Nickelodeon, HBO, Penske Media Locations: U.S, —, York, Hollywood, London, That's, Los Angeles, Brittany, Anaheim , California, AdSense

☆ Stocks making the biggest moves midday: SolarEdge Technologies, Pool Corp., Carnival and more
▼ + stars: | 2024-06-25 | by ( Sean Conlon | ) www.cnbc.com time to read: +3 min

Check out the companies making headlines in midday trading: SolarEdge Technologies — Shares of the company tumbled more than 20% following the announcement that it will offer $300 million worth of convertible notes due 2029. — The stock plunged more than 7% after the company updated its earnings guidance for the full year on Monday after the bell. The wholesale pool supplies distributor expects full-year earnings between $11.04 and $11.44 per share. Carnival — Shares added nearly 8% after the cruise company posted a second-quarter earnings and revenue beat. Penn Entertainment — The casino operator and online gambling platform's stock fell 5% after Raymond James downgraded it to market perform from outperform.

Persons: Leslie's, LSEG, Raymond James, Enovix, Rivian, —, Alex Harring, Lisa Kailai Han, Jesse Pound Organizations: U.S . Securities, Exchange, Pool Corp, Carnival, Penn Entertainment, Airbus, Nvidia —, Novo Nordisk, Guggenheim, Spirit AeroSystems, Boeing, Bloomberg Locations: Singapore, France, China

☆ Substack's expanding chat features are helping some creators build communities and gain paying subscribers. They share their strategies.
▼ + stars: | 2024-06-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

AdvertisementPaying subscribers can message MacNaughton directly through Substack's chat feature and share artwork and feedback with her community. DrawTogether's total number of paying subscribers has more than doubled since introducing chat, McNaughton said. Before Substack, MacNaughton already had an online following, which she said contributed to the success of her Substack. Using the chat feature, Zukhovich interacts directly with her paying subscribers, who share what they cooked that week or ask for recipe ideas using certain ingredients. Before Substack's chat feature, MacNaughton encouraged her audience to share their work with her on Instagram.

Persons: —, Wendy MacNaughton, DrawTogether, she's, McNaughton, MacNaughton, Jasmine Sun, Katie Zukhovich, Zukhovich, Substack, I'm Organizations: Service, Business, Substack Locations: MacNaughton

☆ It's showtime for Apple, and we're expecting news on its AI plans and a big partnership
▼ + stars: | 2024-06-10 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're giving a preview of what to expect at Apple's annual event . The big storyApple's AI unveilingApple CEO Tim Cook at the Worldwide Developers Conference in 2023. Josh Edelson/AFP Getty ImagesApple kicks off its big event today from a unique spot: behind. AdvertisementBut when CEO Tim Cook takes the stage for his keynote address this afternoon, it'll be about catching up with Apple's fellow Big Tech peers. It wouldn't be the first time Apple announced a deal with a fellow tech company that has massive implications , writes BI's Hasan Chowdhury.

Persons: —, Larry Connor, Tim Cook, Josh Edelson, Insider's Jordan Hart, BI's Hasan Chowdhury, Monica Schipper, Nordin Catic, Tyler Le, Sam Altman, OpenAI, Apple, Satya Nadella, Altman, Alyssa Powell, Chelsea Jia Feng, Andrii Sedykh, Javier Zayas, Abanti Chowdhury, They're, Gen, isn't, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Annie Smith Organizations: Service, Business, showtime, Apple, Worldwide, Developers, Big Tech, Google, Microsoft, Getty, Getty Images, Taiwan Semiconductor Manufacturing Company, Amazon Locations: India, Mexico, Burazin, New York, London

☆ X’s ‘new’ adult content policy isn’t new, sex workers say, and it hasn’t cleared up moderation concerns
▼ + stars: | 2024-06-07 | by ( Kat Tenbarge | ) www.cnbc.com time to read: +6 min

"I definitely see people who don't realize that the bot accounts aren't real sex workers," Leathers explained. Still, sex workers say it has become increasingly difficult to grow and reach their followings. "We balance this freedom by restricting exposure to Adult Content for children or adult users who choose not to see it," the policy says. Musk reportedly toyed with the idea of monetizing adult content, but the platform explicitly barred adult content from the program after introducing creator monetization in July 2023. "We're seeing consumers go to another site, to Reddit or Twitter where they can get adult content without age-verifying," Stabile said.

Persons: Elon, Sydney Leathers, Leathers, Musk, hasn't, Olivia Snow, monetization, Snow, influencer Pearl Davis, Trip Richards, Mike Stabile, Stabile, Richards Organizations: Twitter, SpankChain, UCLA, Free Speech Coalition, NBC Locations: Texas , Utah , Arkansas, Virginia , Montana , North Carolina and Mississippi, U.S

☆ Elon Musk’s X app ran ads on #whitepower and other hateful hashtags
▼ + stars: | 2024-06-06 | by ( David Ingram | ) www.cnbc.com time to read: +12 min

X bans the promotion or glorification of violence and has previously applied the policy to racist and antisemitic content. Before Wednesday, X appeared to have blocked at least three antisemitic hashtags, according to searches of the platform. After NBC News contacted X about the hashtags, 12 of 50 hashtags appeared to be blocked. Of the 50 reviewed hashtags, searches on X for 45 of them returned recent racist or antisemitic posts. On TikTok, 10 of the 50 hashtags returned racist or antisemitic posts, with the rest either blocked or producing other content.

Persons: Elon Musk, Tesla, Elon, Musk, X, hashtags, Adolf Hitler, Anika Collier Navaroli, TikTok, Instagram, Meta, Darren Linvill, Linvill, Megan Squire, it's Organizations: SpaceX, X Holdings Corp, Milken Institute's Global, Beverly Hilton Hotel, NBC News, Twitter, NBC, Tow Center, Digital Journalism, Columbia University, Musk, Disney, Hyundai, Social, Tech, Meta, Clemson University's, Hitler, Nazi, Southern Poverty Law Center Locations: Beverly Hills , California, Europe

☆ Jack Dorsey gave $10 million to an anonymous founder with a deep devotion to a fascist 'guru'
▼ + stars: | 2024-06-06 | by ( Katherine Long | ) www.businessinsider.com time to read: +6 min

"It's a truly open protocol. Advertisement"We don't know who the leader is, it's like this anonymous Brazilian," Dorsey said. It's not clear how much of the $10 million Dorsey gave to support the development of Nostr will make its way to Parra. Parra, as Fiatjaf, sits on a committee established by the organization to organize Nostr development efforts, Bitcoin Magazine reported. After an X user suggested to Dorsey that he help fund Nostr, Dorsey replied within 24 hours, "funding deployed to @fiatjaf."

Persons: —, Jack Dorsey, Dorsey, Nostr, Edward Snowden, Giovanni Torres Parra, Olavo de Carvalho, de Carvalho —, Parra, Olavo, Jair Bolsonaro's, Fiatjaf, It's, . Parra, Forbes Organizations: Service, Business, Pepsi, Forbes, Sats Initiative, Bitcoin Magazine, Austrian Locations: Brazilian, Virginia, Brazil, Dorsey

☆ Stocks making the biggest moves after hours: CrowdStrike, Hewlett Packard Enterprise and more
▼ + stars: | 2024-06-04 | by ( Alex Harring | ) www.cnbc.com time to read: +1 min

Hewlett Packard Enterprise — The technology stock rallied about 11% on the back of a stronger-than-predicted financial report for the fiscal second quarter. Hewlett Packard Enterprise reported adjusted earnings of 42 cents per share on revenue of $7.2 billion. Analysts surveyed by LSEG had penciled in just 39 cents in earnings per share and $6.82 billion in revenue. Verint Systems saw 59 cents in adjusted earnings per share and $221.3 million in revenue for the first quarter. Analysts forecast earnings of 54 cents per share and $214.5 million of revenue, per LSEG.

Persons: CrowdStrike, LSEG, Guidewire, Darla Mercado Organizations: LSEG, Hewlett Packard Enterprise, Systems, Verint Systems, FactSet

☆ Does Google train its AI on YouTube videos? Here's what YouTube's CEO and the platform's terms of service say.
▼ + stars: | 2024-06-03 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +5 min

YouTube CEO Neal Mohan was asked in an interview about the possibility of Google using YouTube's massive digital content library to train its AI models. AdvertisementIn April, The New York Times reported that "Like OpenAI, Google transcribed YouTube videos to harvest text for its A.I. Mohan said some YouTube creators have specific contracts that can allow their content to be used in AI training. As The New York Times reported, Google may not be the only company looking to YouTube for AI training data. AdvertisementMohan says that, depending on what, if any, data OpenAI scraped, it could violate YouTube's terms of service.

Persons: —, Neal Mohan, Mohan, Emily Chang, Mira Murati, Sora, OpenAI, Chang, it's Organizations: Service, Google, Business, YouTube, The New York Times, New York Times, Wall Street Locations: The

☆ Trump once backed a TikTok ban. Now he's joined the app as he races Biden for young voters.
▼ + stars: | 2024-06-02 | by ( John L. Dorman | ) www.businessinsider.com time to read: +1 min

Trump has joined TikTok — nearly four years after he sought to ban the app in the US as president. Both Trump and Biden are looking to reach young voters through the popular video-sharing app. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAs president, Donald Trump wanted to ban TikTok for its alleged ties to the Chinese government. This story is available exclusively to Business Insider subscribers.

Persons: Trump, TikTok —, Biden, —, Donald Trump Organizations: Trump, Service, Business Locations: Newark

☆ Elon Musk's X to livestream Trump town hall event
▼ + stars: | 2024-05-31 | by ( Kevin Breuninger | ) www.cnbc.com time to read: +1 min

Elon Musk's X will host a live town hall-style event with former President Donald Trump, the social media platform's owner and CEO confirmed Friday. Trump, a once-prolific X user, now exclusively posts on Truth Social, a similar microblogging platform he launched in late 2021. "This will be interesting," Musk, and a vocal critic of Trump's presidential rival, President Joe Biden, wrote on X on Friday in response to a New York Post report about the town hall. Linda Yaccarino, the CEO of X, wrote in a post replying to Musk: "The People's Town Hall!" X is partnering with the cable channel NewsNation to host the events, which will be called "The People's Town Hall," with Trump and independent presidential candidate Robert F. Kennedy Jr., Axios reported.

Persons: Elon Musk's, Donald Trump, X, Axios, Musk, Joe Biden, Linda Yaccarino, Robert F, Kennedy Jr Organizations: Trump, Capitol, SpaceX, Twitter, Nasdaq, New, New York Post Locations: New York

☆ 22-year-old turned Roblox side hustle into a business bringing in over $100,000 a year
▼ + stars: | 2024-05-30 | by ( Morgan Smith | ) www.cnbc.com time to read: +2 min

Kyasia Watson made 2 cents the first time she sold clothes on Roblox, the online metaverse gaming platform — now, that same side hustle earns her over $100,000 a year. Watson, 22, began playing Roblox games in 2011 when she was 8 years old after seeing an ad for it on Google. At its core, Roblox is an app where you can play games designed by other users or create your own games, virtual experiences, avatar clothing and more through Roblox Studio. Unimpressed with the limited clothing catalog offered for Roblox avatars, Watson taught herself how to create digital fashion designs in Photoshop. On Roblox, clothing and accessories can sell for as little as 2 Robux to as much as 2 million.

Persons: Kyasia Watson, Watson, Roblox, I'd, Watson's Organizations: CNBC, Google, Roblox Locations: AskMakeIt@cnbc.com, Connecticut, Robux

☆ MrBeast warns fans not to be racist in his battle to win the subscriber war against T-Series
▼ + stars: | 2024-05-29 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewThings have come full circle for MrBeast, who is on his way to being crowned the owner of the biggest YouTube channel in the world. In 2019, he was buying up billboards in support of his friend and fellow YouTuber Felix Kjellberg, better known as PewDiePie. In a recent interview with journalist and YouTuber Jon Youshaei, MrBeast, whose real name is Jimmy Donaldson, asked if he had a message for T-Series. AdvertisementDonaldson said he wanted to make it "very clear" that his fans shouldn't see this as "this country versus that country."

Persons: —, YouTuber Felix Kjellberg, he's, YouTuber Jon Youshaei, Jimmy Donaldson, Donaldson, Felix Kjellberg, Kjellberg, PewDiePie, I've, India, Jimmy Organizations: Service, YouTube, Business Locations: India

☆ Three gig workers explain how they got deactivated on apps from Doordash to Walmart's Spark
▼ + stars: | 2024-05-25 | by ( Alex Bitter | ) www.businessinsider.com time to read: +6 min

That's because apps like DoorDash, Instacart, Uber Eats, and Walmart's Spark frequently deactivate the accounts of their drivers over minor issues — or no obvious issue at all, according to delivery workers who have spoken to Business Insider. Deactivated without doing a single orderOne Ohio delivery worker told BI she signed up for Walmart's Spark delivery service last fall. Advertisement"I was forced to rely on my DoorDash account, which only has bike mode," the second driver said. Then in January, the second driver said, his girlfriend's DoorDash account was reactivated after she tried contacting DoorDash multiple times. But that same month, DoorDash deactivated his own account, citing "suspicious activity."

Persons: —, Uber, DoorDash, hasn't, Instacart Organizations: Service, Business, Walmart Locations: Ohio, California

☆ True believers in Spotify's Car Thing are furious it's getting bricked
▼ + stars: | 2024-05-24 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +1 min

Spotify is bricking Car Thing, its first hardware launch. That's because as of December 9, the streaming platform's Car Thing is being discontinued and getting bricked. Car Thing is a small touchscreen device targeting owners of older cars without infotainment systems. It connects to smartphones and car speakers, enabling drivers to control Spotify with voice recognition and buttons. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Spotify, Service, Business

☆ Truth Social struggles to grow its U.S. user base, new data on Trump Media app shows
▼ + stars: | 2024-05-24 | by ( Kevin Breuninger | ) www.cnbc.com time to read: +6 min

But the new analyses could be warning signs for Trump Media, whose business depends in large part on growing its user base. Truth Social users were down 19.7% year over year, according to Similarweb. Truth Social users on average check the site fewer than two days a week — falling behind apps like Facebook, X, TikTok, Reddit and Pinterest. Truth Social users also clock fewer minutes of engagement on the platform that do the users of other social media networks. "Compared to other social media platforms, Truth Social users are accessing the app much less frequently and are spending much less time on it per session," the firm's CEO, Dr. Paul Carter, told CNBC in an email.

Persons: Dado Ruvic, Donald Trump's, —, Similarweb, Trump, Similarweb's, David Carr, Carr, Michael M, Paul Carter, Carter, Donald Trump, Jim Watson Organizations: Reuters, Social, Trump Media, White, Trump, CNBC, Securities and Exchange Commission, SEC, Nasdaq, Trump Media & Technology Group, Santiago, Getty, Truth, Facebook, Republican, AFP Locations: U.S, Similarweb, New York City, South Bronx

☆ TikTok Is About to Become Even More Powerful Thanks to Millennials
▼ + stars: | 2024-05-23 | by ( Emilie Friedlander | ) www.businessinsider.com time to read: +14 min

"I have friends that say that TikTok Shop has ruined the app," Casey Lewis, a trends researcher, said. "It can be good — especially as TikTok moves to TikTok Shop — if they're able to capitalize on this shift and sell products more effectively to older users." Just because something is going viral on TikTok doesn't necessarily mean Gen Z is behind it. The same could be said of Gen Z, which would explain the generations' shared fascination with a time before smartphones and round-the-clock news. The Gen Z users I spoke with didn't seem particularly concerned about an influx of olds.

Persons: Keara Sullivan, Zers, Rushmore, Sullivan, Ryan Broderick, Adam Bumas, Broderick, TikTok, —, Cory Doctorow, it's, Kevin Munger, Doctorow, Casey Lewis, Lewis hasn't, Gen Zers, Jonathan Gelfond, Taylor Lorenz, Lorenz, Munger, Gen Z, Lewis, Stanley, Alpha, Zers —, Gen Alpha, hasn't, millennials, Jason Parham, Leslie Horn Petersen, she's, Gen, didn't, I've, Emilie Friedlander Organizations: New, Pew Research Center, Facebook, Senate, Microsoft, Penn State, Little League, Business, QVC, UC Santa Barbara, The Washington Post, YouTube Locations: New York, tfym, millennials, Brooklyn, Philadelphia

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