In payments, specifically, its made progress via Apple Pay, the Apple Wallet, and the Apple Card.
On Monday, Apple took another step deeper into financial services, announcing the launch of a high-yield savings account (4.15%) via its Apple Card.
And now, as Goldman tries to salvage what's left of its consumer dreams, Apple continues to roll on.
What's not clear, though, is what type of terms Goldman gets for serving as the back-end partner partner.
Click here to read more about the top eight executives shaking up payments, including a key leader at Apple Pay.