The chief marketing officer at Twilio says AI will soon be in use in sales and marketing at every company.
There are many parts of the business world where AI is going to have a huge impact, but sales and marketing is one of the big ones.
To be sure, Twilio builds products that faciliate sales and marketing, but other CMOs agree that AI could supercharge those activities.
It allows you to ingest a whole slew of data that's virtually impossible for a human being to take in and synthesize.
In 12 months, I really think for every company, every marketing team, every sales team, generative and predictive AI is going to be a core part of every tool that they use.
Persons:
Joyce Kim, That's, We've
Organizations:
McKinsey, YouTube