Responders continue answering affirmatively at a higher-than-average rate, a top potato supplier indicated.
It underscores the resilience of consumer spending, even as inflation pinches pocketbooks and pandemic savings dry up.
A larger share of customers keep adding the iconic side to meal orders than in the past, according to frozen potato supplier Lamb Weston .
Looking at the bigger picture, strength in the so-called fry attachment rate bolsters economic data, showing the willingness of average Americans to still shell out for everyday luxuries.
"The fry attachment rate has stayed pretty consistent," said CEO Thomas Werner during the company's earnings call on Thursday.
Persons:
Lamb Weston, Thomas Werner, It's
Locations:
America, U.S