“I take advantage, because I don’t know when I’m going to return,” Ms. Buchmann said of the decision to combine downtime with a business trip.
As postpandemic work life has changed, and arrangements now include full-time office attendance as well as hybrid and remote work, so, too, has business travel.
The phenomenon known as bleisure, or blended business and leisure travel, was initially embraced largely by digital nomads.
But such combined travel is now also popular with people outside that group.
Allied Market Research, a subsidiary of Allied Analytics, based in Portland, Ore., estimated that the bleisure travel market was $315.3 billion in 2022 and would reach $731.4 billion by 2032.
Persons:
Melinda Buchmann, Josh, “, ” Ms, Buchmann
Organizations:
RevShoppe, Park, Lake Louise, Allied Market Research, Allied
Locations:
Florida, Banff , Alberta, Banff, Lake, Portland ,