New York CNN —People apparently can’t get enough of the Big Smasher burger, $6 margaritas and Triple Dipper combination platters at Chili’s.
The meal deal is now 11% of Chili’s business, with sales soaring 70% over the last year.
The Triple Dipper is “very relevant with younger guests and how they prefer to eat with more variety, customization and experiential flavors through our wide variety of dips,” Hochman said.
The Triple Dipper is a staple on TikTok, with customers filming their combinations and raving about it.
Meanwhile, McDonald’s was seeing its fortunes recover because of the $5 meal deal, but its momentum was stunted because of an E. coli outbreak.
Persons:
“, Brinker, Kevin Hochman, Chili’s, ”, Hochman, Don Julio, margarita, McDonald’s
Organizations:
New, New York CNN, Triple, Brinker
Locations:
New York, Chili’s, Placer.ai, United States