Its app, which lets users to trade sports bets like they would stocks, launches in New Jersey Thursday.
On Thursday, its new app that allows users to trade sports bets like they would stocks goes live in New Jersey.
Sporttrade, which Insider trialed in its beta version this week, looks more like a trading app than a sportsbook.
In the US, there are now various peer-to-peer exchanges from BettorEdge to Prophet that let users bet against each other instead of playing against the house.
It's also hoping to build on that with word of mouth as people start to experience the app firsthand.