The Netflix crackdown on password sharing is in its early days in the U.S., but it appears to be having the effect the streamer was looking for – a boost to its subscriber base.
In 2022, Netflix began to see subscriber growth stagnate, and, like other media companies, it began homing in on ways to make boost revenue.
In addition to cracking down on password sharing, Netflix also introduced a cheaper, ad-supported tier.
Netflix began rolling out password-sharing guidance in international markets earlier this year.
It had delayed its crackdown on password sharing in the U.S. from the first quarter to the second quarter.
Organizations:
Netflix
Locations:
Krakow, Poland, U.S, lockdowns