McDonald's said it got an early boost from its $5 meal deal promotion.
But fast-food chains need more than limited-time offers to get diners back, an analyst said.
Other restaurant chains, such as Taco Bell, have come out with revised permanent value menus lately.
After annual double-digit price increases at many fast-food chains over the past couple of years, companies are now offering some discounts.
On Monday, for example, McDonald's pointed to some early success with its latest value meal offering: A $5 meal that it initially planned to sell for a month starting at the end of June.
Persons:
McDonald's, Taco Bell, —
Organizations:
Service, Business