[1/4] F1 apparel is displayed for sale, as U.S. retailers including PacSun and Abercrombie & Fitch are launching lines of Formula 1-inspired apparel, in Las Vegas, Nevada, U.S., November 15, 2023.
Teen clothing chains Abercrombie & Fitch (ANF.N) and PacSun are among the U.S. retail chains seeking to turn Americans' budding love affair with Formula One into sales of F1-inspired clothing lines, building partly on excitement for this weekend's inaugural Las Vegas Grand Prix, the retailers said.
At the start of the year, the average ticket price for the three-day race weekend was $1,667 -- more than triple that for some European races, such as the Belgian Grand Prix.
Rolex paid $35 million in 2023 for a deal that includes title naming rights at two Grand Prix, according to research firm GlobalData.
Ahead of the Vegas race, PacSun is selling a collection that includes a pair of $69 women’s cargo jeans and a $600 men’s leather jacket.
Persons:
Mike Blake, Jay Prasad, ”, Richard Cox, PVH, Tommy Hilfiger, Conrad Wiacek, Red, Max Verstappen, they’re, Williams, Alfa, Katherine Masters, Jonathan Oatis
Organizations:
Abercrombie, Fitch, REUTERS, Rolex, One, Las Vegas, Prix, Mercedes, AMG Petronas, Miami Grand Prix, Puma, AP Rocky, Monaco, Netflix, ESPN, Red Bull, Alpine, Kappa, McLaren, Alfa Romeo, Thomson
Locations:
Las Vegas , Nevada, U.S, Belgian, Vegas, Miami, United States, Las Vegas, men’s