Crocs, New Balance, and Puma are some brands benefiting from Adidas Yeezys no longer being released.
Crocs, New Balance, and Puma accounted for four "high-heat" sneaker drops in December, Nikic estimates.
The Crocs brand has become synonymous with comfort, like Yeezy, and has previously released successful collaborations with both Bad Bunny and designer Salehe Bembury.
"Smaller brands such as Puma, New Balance, and Crocs all generated some sneakerhead 'buzz,' likely aided by the lack of Yeezy, which freed up wallet share among sneakerheads," he said.
Pictures of the first possible sneaker released without Ye have surfaced online.