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☆ Apple's advertising business is expanding into new areas this year such as TV. Here are 14 behind-the-scenes Apple executives building its advertising empire.
▼ + stars: | 2023-03-03 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A former Yahoo and Quantcast staffer, Crawford first joined Apple in 2011 to work on global operations for iAd. Lauren Fry - Apple TV+ ad salesApple hired Fry, a TV and video ad sales veteran, in February this year, The Information reported.

☆ Leylah Fernandez urges athletes to become financially literate as soon as possible
▼ + stars: | 2023-03-03 | by ( Stefanie Kratter | ) www.cnbc.com time to read: +2 min

She's won two Women's Tennis Association titles and was a U.S. Open finalist in 2021. This week, Fernandez was in New York as Morgan Stanley and the WTA announced a new, multi-year global partnership. "Morgan Stanley's partnership with the WTA is a great step forward for women's sports in general. Morgan Stanley was drawn to Fernandez's leadership example. She also reflects our brand values, including giving back to the community, and valuing equity and inclusion," said Alice Milligan, Morgan Stanley's chief marketing officer.

☆ An ex-Instagram employee says Meta's 'impatience' has hurt its shopping efforts
▼ + stars: | 2023-02-22 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

But as Instagram axes shopping products, ex-staffer Meghana Dhar points to Meta's "impatience." The moves have left many asking: What's going on with Instagram shopping? While at Instagram, Dhar worked on Instagram's early shopping features, from onboarding brands to getting John Mayer to host a live shopping event with laundry company The Laundress. But it's also had a tendency to launch and then axe shopping products, like Instagram (and Facebook) live shopping and affiliate marketing. Scaling back on shopping, for now, could also be a blessing in disguise for Meta, Dhar added.

☆ American Cloud Companies Face Challenge From China in Southeast Asia
▼ + stars: | 2023-02-13 | by ( Raffaele Huang | ) www.wsj.com time to read: 1 min

China’s Alibaba Cloud has pledged a new investment of $1 billion to support its global partners in the coming three years. SINGAPORE—U.S. cloud-computing companies, dominant globally, are facing intensifying competition from upstart Chinese rivals in Southeast Asia, offering a head-to-head look at how the two geopolitical rivals’ corporate champions stack up in a key technology. China’s Alibaba Group Holding Ltd., Huawei Technologies Co. and Tencent Holdings Ltd. are planning to invest hundreds of millions of dollars in Southeast Asia in the coming years.

☆ Amazon, Microsoft, Google Pressured by Chinese Cloud Rivals in Southeast Asia
▼ + stars: | 2023-02-13 | by ( Raffaele Huang | ) www.wsj.com time to read: 1 min

☆ Meta's chief business officer will leave the company after 13 years
▼ + stars: | 2023-02-13 | by ( Ashley Capoot | ) www.cnbc.com time to read: +2 min

Marne Levine, vice president of global partnerships and business development for Facebook Inc., speaks during the Fortune's Most Powerful Women Summit in Washington, D.C., U.S., on Wednesday, Oct. 23, 2019. Meta 's Chief Business Officer Marne Levine is stepping down after 13 years with the company, Meta announced in a release Monday. Levine previously served as vice president of global public policy at Facebook, chief operating officer at Instagram and vice president of global partnerships, business and corporate development at Facebook. Levine was named Facebook's chief business officer in the summer of 2021, a few months before it changed its name to Meta to indicate its focus on the yet-to-be-developed metaverse. "I'm grateful for our partnership, her commitment to Meta, and the energy she brought to the company every day."

☆ Meta's chief business officer is leaving after 13 years amid the company ramping up its focus on 'efficiency'
▼ + stars: | 2023-02-13 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +3 min

Meta's chief business officer Marne Levine is leaving the company, according to a post on Meta's site. Levine has also been known as a longtime confidant of Sheryl Sandberg, who stepped down from her role as Meta's chief operating officer in 2022. Levine's role will be split between her successor, Nicola Mendelsohn and Justin Osofsky, according to Meta's post. Both Mendelsohn and Osofsky have also held executive roles at the company for years and will report to Meta's Chief Operating Officer Javier Olivan in their new titles, the post noted. In a call after the earnings were released, Zuckerberg noted that the company was "removing some layers of middle management."

☆ EU bank seeks pledges of more than 2 bln euros for Ukraine this year
▼ + stars: | 2023-02-02 | by ( ) www.reuters.com time to read: +1 min

BRUSSELS, Feb 2 (Reuters) - The European Union's investment bank on Thursday called for more budget guarantees from the bloc's 27 members to match or exceed this year the 2.2 billion euros ($2.4 bln) spent in Ukraine since the Russian invasion last February. The European Investment Bank (EIB) (EIB.UL), the lending arm of the European Union, said it had already disbursed 1.7 billion euros and had another 540 million for ongoing projects. He said much more would be needed to rebuild the country from the war, a task the World Bank last September estimated at $350 billion. The EU is also discussing with global partners the potential use of Russian assets frozen under sanctions to rebuild Ukraine, though legal doubts remain. These include an estimated $300 billion of Russian central bank assets.

☆ NATO chief warns that Putin winning in Ukraine would signal to China it can achieve its goals through 'brute force'
▼ + stars: | 2023-01-31 | by ( John Haltiwanger | ) www.businessinsider.com time to read: +4 min

NATO chief Jens Stoltenberg warned that a Russian victory in Ukraine could have global consequences. If Putin wins, it would show countries like China that "brute force" works, he said. "If President Putin wins in Ukraine, this would send a message that authoritarian regimes can achieve their goals through brute force. And spreading disinformation about NATO and the war in Ukraine," he said. And Putin and Xi pledged in late December to deepen cooperation between their two countries.

☆ Elon Musk’s Twitter Auctions Off Kegerators, Office Supplies, Neon Bird Sign From San Francisco Headquarters
▼ + stars: | 2023-01-19 | by ( Alyssa Lukpat | ) www.wsj.com time to read: 1 min

Twitter Inc. auctioned off kegerators, pizza ovens and other supplies from its San Francisco headquarters in what appeared to be its latest cost-cutting move. More than 600 items were being sold online through Wednesday afternoon, according to an auction page run by Heritage Global Partners Inc. The items were described on the page as surplus corporate office assets.

☆ Twitter auctioned off a $16,000 piece of kitchen equipment known as the 'Lamborghini of meat slicers' from its San Francisco office
▼ + stars: | 2023-01-19 | by ( Azmi Haroun | ) www.businessinsider.com time to read: +2 min

Twitter auctioned off a number of office items from its San Francisco office this week. The auction included luxury kitchen equipment that was being sold at cut-rate prices. During the auction, Twitter's blue bird logo was sold for $100,000, and a high-end machine known as the "Lamborghini of meat slicers," was also sold. According to the San Francisco Chronicle, the Berkel 330M-STD Manual Fly Wheel Slicer, a top-of-the-line meat slicer used in top restaurants, was one of the items listed during the auction. The meat slicer, which sells for $16,000 at retail price, was originally listed at $7,500 at the start of the auction, and much of the luxury kitchen equipment was highly discounted, per The Chronicle.

☆ Elon Musk’s Twitter Is Auctioning Off Kegerators, Office Supplies, Neon Bird Sign From San Francisco Headquarters
▼ + stars: | 2023-01-18 | by ( Alyssa Lukpat | ) www.wsj.com time to read: 1 min

Twitter Inc. is auctioning kegerators, pizza ovens and other supplies from its San Francisco headquarters in what appears to be its latest cost-cutting move. More than 600 items are being sold online through Wednesday afternoon, according to an auction page run by Heritage Global Partners, Inc. The items were described on the page as surplus corporate office assets.

☆ Who the heck paid $100,000 for an old Twitter logo statue in Elon Musk's auction?
▼ + stars: | 2023-01-18 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +2 min

A statue of Twitter's bird logo sold for $100,000 at auction, according to multiple reports. The statue was part of Twitter's fire sale that included hundreds of surplus items. The online auction opened on Tuesday morning, and by the afternoon, bidding was at $12,000 for the statue. A larger neon version of the Twitter logo sold for $40,000 at the auction, according to SFGate. HGP declined to comment on the bid prices for the Twitter logo statue and other items.

☆ Twitter is auctioning off espresso machines and kegerators from its San Francisco headquarters
▼ + stars: | 2023-01-17 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +1 min

Elon Musk Twitter page seen on mobile with his poll to step down as head of TwitterTwitter is auctioning off espresso machines, kegerators, computers, and even oversized neon displays with the company's logo as the social messaging service reportedly has fallen behind on office rent payments. Among the numerous kitchen supplies that Twitter is selling includes a rotisserie cooker, multiple refrigerators and pizza ovens. The company is even selling a neon electrical sign that prominently displays the company's corporate bird logo. As of Monday afternoon, someone has placed a bid of $17,500 for the neon sign. In December, The New York Times reported that Twitter had stopped paying for rent in all of the company's office space.

☆ Davos 2023: Trip.com hopes China overseas travel capacity back to normal by Q3
▼ + stars: | 2023-01-17 | by ( Brenda Goh | ) www.reuters.com time to read: +2 min

DAVOS, Switzerland, Jan 17 (Reuters) - Travel website operator Trip.com Group Ltd (9961.HK) is working with airlines and airports to encourage recovery in China's cross-border travel capacity and hopes levels will return to normal by the third quarter, its CEO Jane Sun said on Tuesday. "Domestic travel for Chinese people travelling within China has already recovered to 2019 levels very rapidly," Sun told Reuters on the sidelines of the forum in the ski resort of Davos. At least one study has also pointed to some hesitancy over outbound travel among Chinese residents. The pandemic had reshaped demands from Chinese travellers, Sun said. Trip.com is one of the world's largest online travel agencies with over 400 million users, most of them in China.

☆ Here are JPMorgan's top clean energy picks for 2023 after tough year for sector
▼ + stars: | 2022-12-15 | by ( Michelle Fox | ) www.cnbc.com time to read: +2 min

Next year should be a pivotal one for clean energy companies — and certain stocks are poised to stand out in the crowd, according to JPMorgan. Supply constraints and Covid-related dislocations have made for a difficult 2022 for clean energy names, analyst Bill Peterson said. Hydrogen company Plug Power is a leader in the emerging global hydrogen ecosystem, Peterson said. "The company continues to innovate, pursue global partnerships and acquisitions, and win customer bookings across its lines of business," Peterson wrote. Thus, the reward should be strong, sustainable growth within an expanding customer base as the EV market expands," Peterson wrote.

☆ I tried Taco Bell's Beyond Meat quesadilla at the only place it's available in the US. The meatless 'steak' could've fooled me, and I now want to try it on everything.
▼ + stars: | 2022-12-13 | by ( Cassy Crabtree | ) www.businessinsider.com time to read: +6 min

I tried Taco Bell's Beyond Meat quesadilla at the only place it's available in the US. Cassy Crabtree tried Taco Bell's Beyond Carne Asada Steak Quesadilla. Cassy Crabtree On October 13, Taco Bell introduced its new Beyond Meat Carne Asada Steak Quesadilla. Taco Bell I visited my local Taco Bell in Tipp City, Ohio (a suburb of Dayton). I tried Taco Bell's Beyond Carne Asada Steak Quesadilla.

☆ Twitter is auctioning off HQ items, including a bird statue and espresso machines
▼ + stars: | 2022-12-11 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +1 min

New York CNN —If you’ve ever wanted to own a piece of Twitter’s HQ, the company is auctioning off dozens of items of memorabilia and supplies from its office in San Francisco. Twitter is cleaning house and looking to offload things like getting a large Twitter bird statue and a giant “@” sculpture planter. There are also multiple espresso machines and an electric bike charging station. Twitter/BidSpotterThe online auction opens January 17th and closes the next day, said Heritage Global Partners, the company facilitating the sale. “Just like a real estate broker doesn’t determine which houses or buildings their client would need to sell.”

☆ From an industrial-sized pizza oven to a statue of the Twitter bird, here are all the weird things you can buy from Elon Musk's Twitter fire sale
▼ + stars: | 2022-12-10 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +3 min

Twitter will be getting rid of hundreds of surplus office supplies in a January auction. The items being auctioned off include kitchen appliances, Twitter sculptures, and office chairs. The company is cleaning out perhaps some of its most — and least — interesting items in an auction next year. The auction comes at a time when Twitter CEO Elon Musk is reducing expenses after purchasing the social media platform for $44 billion. The auction items also include tons of industrial kitchen equipment, including refrigerators and pizza ovens, dozens of display screens, iMac monitors, and gray swivel office chairs.

☆ China’s Xi Jinping to Meet Saudi Crown Prince in Pivotal Visit
▼ + stars: | 2022-12-08 | by ( Stephen Kalin | ) www.wsj.com time to read: 1 min

Chinese President Xi Jinping, here arriving in Riyadh, Saudi Arabia, on Wednesday, is set to meet Thursday with Crown Prince Mohammed bin Salman, who runs the kingdom’s daily affairs. RIYADH, Saudi Arabia—Chinese President Xi Jinping will meet Saudi leaders Thursday and sign agreements worth more than $29 billion as this desert kingdom deepens ties with global partners, including U.S. rivals, amid doubts about Washington’s commitment to the Middle East. No details about the deals were made available, but progress in talks about pricing some Saudi oil sales in yuan, which The Wall Street Journal reported accelerated this year, would draw intense U.S. scrutiny as would any new weapons deals or further cooperation on 5G and 6G telecommunications networks.

☆ Op-ed: Authoritarian rulers suffered new setbacks in 2022. Here's what the democratic world needs to do to seize the momentum
▼ + stars: | 2022-12-04 | by ( Frederick Kempe | ) www.cnbc.com time to read: +3 min

This year has been a tough one for the world's worst authoritarians: Russian President Vladimir Putin, Chinese President Xi Jinping, and Iranian Supreme Leader Ali Khamenei. Presidents Putin and Xi in early February 2022, just ahead of the Beijing Olympics, entered a "no limits" strategic partnership. Beyond that, President Putin has set back the Russian economy by more than a decade, and sanctions are only beginning to bite. Namely, the Chinese people accept restricted freedoms and fealty to the party so long as the party provides economic rewards and social security. A series of policy mistakes have slowed Chinese growth to just 3% in 2022, yet President Xi continues to prioritize party control over economic freedoms.

☆ Leaked emails reveal what Revolve is paying influencers in its December ambassador contest — and some creators aren't impressed
▼ + stars: | 2022-12-02 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com time to read: +5 min

Online fashion retailer Revolve has established a large customer base by leveraging influencers. Leaked emails that were shared with Insider reveal the requirements and payment for its December contest. Online fashion retailer Revolve has grown its customer base by leveraging influencers through seasonal contests centered on product sales. But some influencers say Revolve's ambassador program and "product gifting" strategy are out of touch with typical payments. "I honestly am so fed up," this person said, noting another frustration with Revolve: that it requires influencers to buy their products without guaranteeing payment.

☆ Europe agrees to cap the price of Russian oil at $60 a barrel
▼ + stars: | 2022-12-02 | by ( Julia Horowitz | ) edition.cnn.com time to read: +4 min

London CNN Business —The European Union has reached a consensus on the price at which to cap Russian oil just days before its ban on most imports comes into force. Capping the price of Russian oil between $65 and $70 a barrel, a range previously under discussion, wouldn’t have caused much pain for the Kremlin. “Today’s oil price cap agreement is a step in right direction, but this is not enough,” Estonian foreign minister Urmas Reinsalu tweeted Friday. The price cap is designed to be enforced by companies that provide shipping, insurance and other services for Russian oil. Confusion about the impact of that measure, along with lingering questions about the price cap, have unsettled traders.

☆ 13 behind-the-scenes executives leading Apple's $5 billion advertising division
▼ + stars: | 2022-11-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +10 min

Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. It's been a big year for Apple's ad division. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A digital advertising veteran — having held senior roles at Yahoo, Quantcast, and Adobe — Teresi joined Apple in 2012 as vice president for its iAd division.

☆ TikTok is still hiring despite the tech downturn. Here's how much it pays for hundreds of engineering, marketing, and other US jobs.
▼ + stars: | 2022-11-18 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +42 min

Insider analyzed US work-visa data to gauge salary levels at TikTok and parent company ByteDance. The data show TikTok and ByteDance offered staffers on US work visas $30 an hour to $400,000 a year. And TikTok has begun to get into its stride with advertisers who are now taking it more seriously as a marketing platform. Based on the data, TikTok and ByteDance offered from late-2020 to mid-2022 base salaries ranging from $30 per hour to $400,000 per year for various roles. TikTok's median annual base salary was roughly $184,000 per year, based on data from 319 foreign-labor certification applications.

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