When the Vision Pro headset launched in February, the $3,500 price tag and lack of a really great app gave mainstream consumers pause.
Since then, Apple has been considering ways to push the headset product line forward and attract new customers, Bloomberg reported on Sunday.
AdvertisementThe seemingly lackluster response to the expensive Vision Pro launch has led execs working on the product to do a bit of soul-searching about the way forward for the headset, Bloomberg said.
They want to make Vision Pro a more mainstream product, with options at higher and lower prices.
Bloomberg said Apple has spent years working on a headset that would cost $1,500 to $2,000, which could be released by the end of 2025.
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