Taylor Swift was already the most ubiquitous pop star in the galaxy, her presence dominating the music charts, the concert calendar, the Super Bowl, the Grammys.
In the days leading up to the release of “The Tortured Poets Department” on Friday, Swift became all but inescapable, online and seemingly everywhere else.
A Spotify-sponsored, Swift-branded “library installation,” in muted pink and gray, popped up in a shopping complex in Los Angeles.
In Chicago, a QR code painted on a brick wall directed fans to another Easter egg on YouTube.
Videos on Swift’s social media accounts, showing antique typewriters and globes with pins, were dissected for clues about her music.
Persons:
Taylor Swift, Department ”, Swift, SiriusXM
Organizations:
Department, Apple, Spotify, Swift
Locations:
Los Angeles, In Chicago