TikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023.
The social app's shopping business will be driven by FOMO and trends, fueled by its avid community of creators.
After months of testing, TikTok this month launched TikTok Shop, an in-app commerce solution including shoppable short and live videos, checkout, TikTok Shop ads, fulfillment, and a marketplace accessible through a separate Shop tab.
It has a roadmap and deep resources in parent company ByteDance, which can afford the $500 million loss TikTok Shop is expected to face this year.
TikTok's commerce business will be driven by trends and FOMO, packaged up and delivered to users by creators.
Persons:
TikTok, Jasmine Enberg
Organizations:
Intelligence, Google, Media, Meta, YouTube, Shop, Amazon Prime