McDonald's is creating a spinoff restaurant chain called CosMc's, executives said Thursday.
"CosMc's is a small format concept with all the DNA of McDonald's, but with its own unique personality," McDonald's CEO Chris Kempczinski said.
The name for the new brand comes from CosMc, a McDonaldland mascot who appeared in advertisements in the late 1980s and early 1990s.
The brand will revive CosMc after the return of another McDonald's mascot, Grimace, jolted its U.S. business.
"This quarter, if I'm being honest, the theme was Grimace," Kempczinski said.
Persons:
Chris Kempczinski, McDonald's, CosMc, Grimace, Kempczinski, haven't
Organizations:
U.S, Boston
Locations:
CosMc, jolted