Levi Strauss CEO Michelle Gass told CNBC's Jim Cramer on Wednesday how the denim retailer will benefit from its partnership with Beyoncé, saying the ads could help boost sales of women's clothing.
"Now you bring Beyoncé into the ecosystem, you know, we think we're just set up for the long term really, really well."
The collaboration comes after Beyoncé released her newest album, "Cowboy Carter," in the spring that featured a track called "LEVII'S JEANS."
She claimed wholesale, a large part of Levi's business in Mexico, was down because one of the company's "key customers" had a cybersecurity breach that impacted shipping.
Gass also said that the Dockers brand has "underperformed for some time," and Levi's intends to sell the business.
Persons:
Levi Strauss, Michelle Gass, CNBC's Jim Cramer, Beyoncé, Levi's, " Gass, Cowboy Carter, Gass
Organizations:
Destiny's, Dockers
Locations:
China, Mexico