In late-night texts, Tucker Carlson told Insider he was about to launch a 2024 bid before saying it was a joke.
On Fox, Carlson stoked hatred of undocumented immigrants, glossed over the violence of the January 6 insurrection, and criticized US support for Ukraine.
By moving his show to Twitter, Carlson reportedly stands to lose millions in severance for breaking a non-compete clause in his contract.
And despite airing private misgivings about Trump, Carlson has already been wielding power from behind the scenes in ways that further blur the line between his roles as commentator and political heavyweight.
After Carlson revised his initial claim that he'd be announcing a presidential run in New Hampshire on Friday, Insider asked whether he'd ruled out a 2024 run for the White House.