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☆ Cannes Lions 2023: A.I. is an opportunity, but we need to be careful, says Mars Wrigley global president
▼ + stars: | 2023-06-21 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: A.I. is an opportunity, but we need to be careful, says Mars Wrigley global presidentAndrew Clarke, global president of food group Mars Wrigley, tells CNBC's Tania Bryer that AI is an opportunity but business leaders should not delegate responsibility on the issue.

Persons: Mars Wrigley, Andrew Clarke, CNBC's Tania Bryer Organizations: Cannes

☆ Welcome to CMO Insider. Here's what you can expect from our new, dynamic platform.
▼ + stars: | 2023-06-21 | by ( Julia Hood | ) www.businessinsider.com time to read: +2 min

CMO Insider is the place for marketing leaders to share, commiserate, and convene. Welcome to CMO Insider, our new, enduring platform for marketing leaders to learn, share, and network. I want to tell you what to expect from this destination, and how marketing leaders can get involved. I tell you all this because it goes to the heart of what we want to do with CMO Insider. Regular readers of Insider know that we engage with our audience through personal and first-person storytelling.

Persons: Raja Rajamannar, Cristina Diezhandino, Jeff Goodby, Silverstein, Jasmine Enberg, Ziad Ahmed, Auli'i Cravalho, Ahmed, Cravalho Organizations: Cannes Lions International, Creativity, Cannes Lions, Mastercard, Diageo, Partners, Insider Intelligence, JUV Consulting Locations: verticals

☆ Marketing leaders are urged to be bold and align with purpose — as long as it's true to the brand
▼ + stars: | 2023-06-21 | by ( Julia Hood | ) www.businessinsider.com time to read: +5 min

Insider convened a panel of leaders from Diageo, Mastercard, and Goodby, Silverstein & Partners at Cannes Lions. The speakers said it's important to understand your brand's context in order to decide what purpose initiatives it should align with. Marketing leaders were urged not to let external pressures — like those recently faced by Bud Light and Target — keep them from taking risks and aligning with purpose. Goodby spoke about how important it is to understand the brand "context" when creating these kinds of campaigns. "Every brand has a context ... and the context of your brand has to be taken into account," he said.

Persons: Bud Light, Raja Rajamannar, Cristina Diezhandino, Jeff Goodby, Silverstein, Jasmine Enberg, Joi, Marie McKenzie, McKenzie, Gen Z, Diageo's Diezhandino, Goodby, Rajamannar, Intelligence's Enberg, Enberg Organizations: Diageo, Mastercard, Silverstein, Partners, Cannes Lions, Morning, Cannes Lions International, Insider Intelligence, BMO Locations: Spain

☆ TikTok's Blake Chandlee: 'We're growing in the high double digits'
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTikTok's Blake Chandlee: 'We're growing in the high double digits'Julia Boorstin speaks with TikTok executive Blake Chandlee at the annual Cannes Lions about the company's growth, regulatory issues & advertising business.

Persons: TikTok's Blake Chandlee, Julia Boorstin, Blake Chandlee Organizations: Cannes Lions

☆ Roku CEO Anthony Wood on streaming, digital advertising, and the media competition landscape
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailRoku CEO Anthony Wood on streaming, digital advertising, and the media competition landscapeRoku CEO Anthony Wood sits down with CNBC's Julia Boorstin at Cannes Lions 2023 to discuss streaming, digital advertising, media competition, and the future of content.

Persons: Anthony Wood, CNBC's Julia Boorstin Organizations: Cannes Lions

☆ Marketing firms are flocking to TikTok for advertising
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMarketing firms are flocking to TikTok for advertisingCNBC's Julia Boorstin joins 'The Exchange' to discuss the Cannes Lions International Festival of Creativity, opportunities for marketing firms to utilize TikTok, and regulatory threats facing TikTok. Boorstin speaks with Blake Chandlee, TikTok's president of global business solutions.

Persons: Julia Boorstin, Boorstin, Blake Chandlee Organizations: Cannes Lions International

☆ Pinterest CEO: 'Advertisers are looking for a place that is positive'
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailPinterest CEO: 'Advertisers are looking for a place that is positive'CNBC's Julia Boorstin speaks with Pinterest CEO Bill Ready from the annual Cannes Lions ad festival about the company's recent initiatives around building a positive space for advertisers along with its growth in e-commerce shopping.

Persons: Julia Boorstin, Bill Ready Organizations: Cannes Lions

☆ These 'A.I. humans' are letting gamers modify their voices in real time
▼ + stars: | 2023-06-21 | by ( Ryan Browne | ) www.cnbc.com time to read: +3 min

Voicemod has created 20 "AI humans," digital personas that allow gamers to speak in voices other than their own. An artificial intelligence firm in Spain has unveiled a number of "AI humans" that allow people to modify their voices in video games — in real time. The voices are trained on voices from professional human voice actors. While many of today's AI algorithms allow people to submit text and receive something AI generated back, the feat of ensuring this is done in real time is much harder. The company is close to finishing a "watermarking" solution that can identify whether voices have been generated using modification systems.

Persons: Voicemod, Jaime Bosch, Bosch Organizations: CNBC, Apple, Bitkraft Ventures, Bosch, Cannes Lions Locations: Spain, Valencia, Barcelona, Europe

☆ Cannes Lions 2023: The state of the ad market
▼ + stars: | 2023-06-20 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: The state of the ad marketCNBC's Julia Boorstin sits down with MediaLink CEO Michael Kassan from the annual Cannes Lions advertising festival to discuss the state of the industry and how it is being impacted by the rise of streaming and AI.

Persons: Julia Boorstin, Michael Kassan Organizations: Cannes, Cannes Lions

☆ Bud Light is 'coming back' but controversy is an 'important wake-up call,' Anheuser-Busch exec says
▼ + stars: | 2023-06-20 | by ( Matthew Egan | ) edition.cnn.com time to read: +1 min

New York CNN —Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer. Bud Light sales have tumbled since the company’s partnership with transgender influencer Dylan Mulvaney sparked an anti-trans backlash and calls for a boycott. Last month, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title the brand held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Marcondes struck an optimistic tone about Bud Light and said the brand will begin to go around the country to reconnect with consumers.

Persons: New York CNN —, Bud Light, ”, Marcel Marcondes, Bud, influencer Dylan Mulvaney, ” Marcondes, Busch, Adweek, Camilla Lambert, Bump Williams, Marcondes, “ It’s Organizations: New, New York CNN, New York CNN — Anheuser, Busch, Anheuser, Cannes Lions International, Creativity, CNN, Modelo Especial Locations: New York

☆ From right-wing backlash to Apple's TV play — these 3 big questions will dominate conversations at the Cannes Lions.
▼ + stars: | 2023-06-08 | by ( Lauren Johnson | Claire Atkinson | ) www.businessinsider.com time to read: +7 min

This year's Cannes Lions ad festival is taking place as advertisers are reeling from major shifts. The Cannes Lions organizers said that none of the three execs have been confirmed as speakers. Generative AI must boost creativity without stealing jobsThe rapid rise of generative AI took the advertising and media worlds by storm. Attendees will also have the opportunity to hobnob with the company that kicked off the generative AI storm last November. Simon Cook, Cannes Lions CEO, told Insider that top executives from ChatGPT developer OpenAI like chief operating officer Brad Lightcap will attend the festival.

Persons: Twitter's Elon Musk, Linda Yaccarino, Oliver Schusser, Michael Kassan, he's, execs, Bud Light, influencer Dylan Mulvaney, Bud, Busch, Fura, Leslie Klein, Sir Martin Sorrell, David Droga, Nick Law, Simon Cook, Brad Lightcap, Huge's, Elon Musk, Ben Hovaness, They've, Jon Williams, Akram Chetibi, Craig Atkinson Organizations: Cannes Lions, Apple, Twitter, Netflix, Hollywood, UTA, Target, Bud Light, Anheuser, Busch, Accenture, Cannes, Apple News, Carlton Hotel, Omnicom Media, Amazon Web Locations: Cannes

☆ Apple's nascent ad business faces more competition than ever, and it's set to launch a major charm offensive to get big advertisers to buy in
▼ + stars: | 2023-05-25 | by ( Lara O'Reilly | Claire Atkinson | ) www.businessinsider.com time to read: +4 min

Apple usually plays it so low-key at big industry events, you wouldn't even know the company had attended. It has rented a space at the top of the iconic Carlton hotel, situated on the busy Croisette promenade, according to multiple advertising industry sources. It's also planning a week of programming, with panel topics expected to include sports on Apple TV+, Apple News, apps, and the broadening Apple advertising offering, those sources said. All of which were "not necessarily a strong-point with Apple advertising in the past," Auzins said. Today, Apple's ad business largely consists of search ads sold within the App Store, which Insider Intelligence forecasts will generate $8.7 billion this year.

☆ Vice Media's bankruptcy has 'killed the ad pipeline' for the company, sources say, as questions about its future roil staffers
▼ + stars: | 2023-05-18 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +5 min

Vice Media filed for Chapter 11 bankruptcy on May 15, leaving current and laid-off staffers anxious over what's next. One advertising source told Insider, "The bankruptcy has killed the ad pipeline." Employees who were laid off in recent weeks are demanding answers about how the company's bankruptcy will affect the terms of their departure. One of the former execs told Insider they were just keeping their fingers crossed that payments come through. A person close to the company said Vice Media intends to pay severance and COBRA, subject to court approval.

Fox Corp. , Disney , Warner Bros. Media executives' messaging to advertisers could center around value this year, particularly as companies continue to offer more content on their streaming services. Cost cuttingWhile media executives will try to convince advertisers to maximize their spending, they'll be pushing that narrative while making fewer shows. The logo of the streaming service Paramount+ on a logo wall at the Paramount+ launch event. Jörg Carstensen | Picture Alliance | Getty ImagesParamount, in particular, has seen a big reliance on franchises, especially for its Paramount+ streaming service.

☆ Anheuser-Busch is launching an entertainment division with help from Oscar-winning producer Michael Sugar in a push to reach consumers who don't watch ads
▼ + stars: | 2023-03-22 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Anheuser-Busch is building an entertainment division, Insider has learned, the latest big marketer to turn to Hollywood to reach consumers who are increasingly glued to ad-free streaming services. The AB InBev effort is under a new, unannounced entity called draftLine Entertainment, a part of its internal ad agency, draftLine. DraftLine Entertainment is being run by AB InBev marketer Lauren Denowitz as global studio head, reporting to VP Fábio Baracho. The world's biggest brewer, AB InBev is well known for its marketing. In the case of AB InBev, entertainment is a way to promote the beer category at large over any individual brand.

☆ Inside the demise of Vice, from turning away a $3.5 billion Disney offer to a 'painful' downward spiral that has the media giant scrambling for a buyer
▼ + stars: | 2023-03-21 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +19 min

The talks fizzled, Disney backed off, and Smith set off for California to drum up other interest in Vice Media. Vice Media Group co-CEOs Bruce Dixon, left, and Hozefa Lokhandwala. Vice Media GroupOne former Vice insider familiar with the current situation told Insider that staffers were warning vendors they needed to threaten to stop work in order to get paid. Just a few months later, Rupert Murdoch tweeted, "Who's heard of Vice Media? Refinery29 quickly lost key staff and was not well integrated into Vice Media, the two former staffers said.

☆ Apple is looking for a top sales executive to spearhead a giant advertising push in sports and streaming. Here are 16 execs who could score the job.
▼ + stars: | 2023-01-19 | by ( Claire Atkinson | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

Netflix also conducted a search before hiring two Snap executives, Jeremi Gorman and Peter Naylor, to lead its new ads business. XandrLesser, a longtime digital ad executive, has extensive experience working on issues around the future of digital marketing. McDonald has a ton of other digital ad sales and publishing experience. She helped launch Modi Media, ad buying giant GroupM's addressable TV business, before joining TV adtech startup Cadent. UnivisionValentino runs Disney's digital ad business as EVP, client and brand solutions.

☆ Apple is searching for a head of ad sales as its streaming TV and sports ambitions grow
▼ + stars: | 2023-01-11 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +4 min

Apple has a recruitment firm searching for a top TV and streaming executive to head up its ad sales. The search suggests the company may be considering an ad-supported tier for Apple TV+. Recruiters are quietly working on a search for a head of ad sales, according to a person familiar with conversations. This new executive search indicates that Apple has plans to create an ad tier for Apple TV+. An ad executive familiar with plans said Apple was negotiating a major beachfront presence this year.

☆ Facebook lost several notable leaders in 2022, from Sheryl Sandberg to John Carmack, with more changes likely to come
▼ + stars: | 2023-01-03 | by ( Kali Hays | ) www.businessinsider.com time to read: +4 min

As Facebook began 2022 with a quiet reorganization, several executives and well-known leaders left the company. Along with executives leaving the company, Meta also laid off 11,000 employees, with even more cuts possible in the coming weeks. Sheryl SandbergSheryl Sandberg Facebook COO. Maria Angelidou-SmithAngelidou-Smith joined Meta in 2014 and spent five years as head of monetization for the Facebook app. When the company began to quietly reorganize and plan for layoffs in late summer, the Facebook app was not immune.

☆ Unilever Goes Back to the Drawing Board With Accessible Deodorant Design
▼ + stars: | 2022-09-28 | by ( Katie Deighton | ) www.wsj.com time to read: +7 min

It has been more than 17 months since Unilever PLC-owned deodorant brand Degree said it had created a concept for what it called the “world’s first inclusive” deodorant for people with disabilities. The original design for Degree Inclusive featured a hook for hanging and magnetic closures. An ad for Unilever’s Degree Inclusive deodorant. Unilever introduced Degree Inclusive in April 2021 as a “concept deodorant” designed to make application easier for people with limited mobility. “Inclusive design and industrial design are both quite complex in and of themselves, and when you weave those together…it’s something that doesn’t happen at the snap of the finger,” he said.

☆ Hollywood star, tech execs invest in Italian start-up Bending Spoons
▼ + stars: | 2022-09-27 | by ( ) www.reuters.com time to read: +1 min

Register now for FREE unlimited access to Reuters.com RegisterActor Ryan Reynolds gestures as he speaks during a conference at the Cannes Lions International Festival of Creativity in Cannes, France, June 22, 2022. REUTERS/Eric GaillardMILAN, Sept 27 (Reuters) - Italian app developer Bending Spoons has raised more than $340 million from investors including Hollywood actor Ryan Reynolds and Kerry Trainor, the former CEO of video streaming platform Vimeo (VMEO.O), it said on Tuesday. Register now for FREE unlimited access to Reuters.com RegisterOther backers included Italian banks Intesa Sanpaolo (ISP.MI) and Banco BPM (BAMI.MI), the Milan-based start-up said in a statement. Since launching in 2013, Bending Spoons has registered more than 500 million downloads and has 90 million monthly active users, according to its website. (This story corrects currency in first paragraph to dollars from euros)Register now for FREE unlimited access to Reuters.com RegisterReporting by Elvira Pollina Writing by Gianluca Semeraro Editing by Mark PotterOur Standards: The Thomson Reuters Trust Principles.

☆ Amazon Prime Video's former marketing chief outlines 'Thursday Night Football' plans and how the company 'listens to culture' to connect with customers
▼ + stars: | 2022-07-08 | by ( Erica Berenstein | Claire Atkinson | ) www.businessinsider.com time to read: +7 min

Amazon Prime Video will make a huge marketing push behind marquee series "Rings of Power." Former marketing chief Ukonwa Ojo told Insider about how the company uses data connect with audiences. Amazon does deep analysis of user comments, she said, for clues about what viewers care about — Prime Video's marketing team also factors in the cultural mood. You need data that moves at the pace of culture. They're going to need to be transported to a completely different world — so world-building shows — and they're also going to need some joy and some levity and some laughter.

☆ Why Hollywood talent agency UTA bought a $125 million media consultancy 'to build a really wide and strong bridge' between stars and brands
▼ + stars: | 2022-06-24 | by ( Natalie Jarvey | ) www.businessinsider.com time to read: +5 min

Hollywood agency UTA bought media consultancy MediaLink for $125 million in DecemberThe companies' presence at Cannes Lions signaled how entertainment's ties to brand marketing are deepening. Six months after UTA's $125 million acquisition of MediaLink, the combined company had a debut moment of sorts at the Cannes Lions marketing festival this week. At a large beachside cabana space along the Croisette, signs for "MediaLink, a UTA company" were hard to miss. Inside, reps for both businesses held meetings with a bevy of entertainment, media, technology, and consumer goods brands. Erica Berenstein for InsiderSince joining UTA, MediaLink has absorbed the talent agency's marketing team, and they're finding other synergies.

☆ (video) Spoturi publicitare de la Cannes Lions 2015 cu un puternic mesaj social
▼ + stars: | 2015-07-08 | by ( Onixmedia Srl | ) diez.md time to read: +2 min

Recent a avut loc festivalul Cannes Lions 2015, în cadrul căruia au fost prezentate video cu un profund mesaj social. Iată câteva dintre spoturile publicitare care redau problemele sociale și au un impact major asupra privitorului:# Autoritățile provinciei canadiene Québec avertizează despre pericolul șofatului în stare de ebrietate. # La începutul anului 2015, o femeie împreună cu copiii săi a fost ținută prizonieră. Ea a contactat poliția printr-o aplicație prin care se poate comanda pizza, iar lucrătorul, citind comentariul atașat comenzii în care se spunea că este vorba de un caz excepțional, a reacționat cu seriozitate și a apelat la organele competente. Ea a descris operatorului starea în care se afla mămica sa, astfel ajutând-o, având-o alături și pe surioara sa mai mică.

Persons: Ea, Spotul Locations: Cannes, canadiene Québec, America

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