DIRS.INFO The most relevant business & tech news

☆ It’s gonna be a hot, hot summer. Spicy snack foods and drinks are bringing the heat
▼ + stars: | 2024-06-02 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +8 min

“The spicy trend is here to stay,” Sally Lyons Wyatt, packaged goods and foodservice industry advisor with market research firm Circana, said in an interview with CNN. Spicy plus sweet give you “Swicy.” And yes, brands are trying to make it a thing as they look for ways to stretch out the spicy trend. Starbucks in the spring also introduced limited-time hot honey drinks, made with wildflower honey infused with chili peppers, such as Hot Honey Affogato and Hot Honey Espresso Martini to the menu at its Starbucks Reserve roasteries and select US stores. Nestle has also trotted out recent spicy innovations such as California Pizza Kitchen’s hot honey croissant crust pizza, Stouffer’s spicy nacho mac and Hot Pockets x Hot Ones. “Americans have made cult-favorites out of condiments like Sriracha and hot honey.

Persons: ” Sally Lyons Wyatt, ” Lyons Wyatt, Millennials, Gen Z, Gen Alpha, ” Lyons, Gen, Martini, ”, Lyons Wyatt, Jennifer Creevy, WGSN, Jeff Gritchen, Alpha, Creevy, “, ” Creevy, Mustafa Shamseldin, “ We’ve, Nestle, Primo, nacho, Varchasvi Singh, ” Singh Organizations: New, New York CNN, Walmart, Target, CNN, Starbucks, Disney California, MediaNews, Orange, Register, USA Pepsico, Foods, Pepsico, ” Nestle, Nestle, Tombstone, Mintel Locations: New York, America, Sonoma, Anaheim , California, Korea, “, Tombstone, USA, North America, California

☆ I spent a day with Chevrolet's two new electric cars. They may not be enough to turn the EV tide.
▼ + stars: | 2024-06-01 | by ( Nora Naughton | ) www.businessinsider.com time to read: +4 min

Read previewChevy's electric aspirations are about to meet their toughest test yet with the launch of the Silverado EV and the Equinox EV. All of this adds up to the security that today's EV shopper is looking for, Majoros told me in an interview. The RST First Edition Silverado EV, which is on sale now, goes for $94,500. Equinox EV is a step in the right direction, but can it beat a hybrid? That could be bad news for Chevy dealers and Equinox EV, which might lose out in a comparison with Ford's or Toyota's hybrids.

Persons: —, Steve, Majoros, you've, it's, Ford's, Elon Organizations: Service, Silverado EV, GM, Business, Chevrolet, Motors, Silverado, Equinox Locations: Detroit

☆ I had nightmares and started drinking heavily because I was so burned out at work. Quitting was the only way out.
▼ + stars: | 2024-05-30 | by ( Jamie Killin | ) www.businessinsider.com time to read: +8 min

Harley Davidson was my first opportunity to work on the client side of marketing, not the agency side. AdvertisementThis pattern became more unhealthy at Harley Davidson. He was telling me, "You're going to be the president of Harley Davidson. Shortly after, I started drinking heavily to cope with the stress and help myself fall asleep. AdvertisementI quit Harley Davidson in September 2016, and I stopped having nightmares.

Persons: —, Shelley Paxton, Hagen Dazs, I'd, Harley Davidson, wouldn't, You've, Harley, I've Organizations: Service, Business, Boston College, AOL, Visa, Global Integrated Marketing, Omnicom Media Locations: Minneapolis, East, Boston, Chicago, Europe, Istanbul, United States, Shanghai, France, New Zealand, Canada, Italy

☆ Klarna CEO faces backlash for saying AI let marketing team 'half the size it was last year' do more work, saving millions
▼ + stars: | 2024-05-30 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +6 min

Read previewKlarna's CEO seemingly touched a nerve on social media with a post about how the company saved millions by using AI to cut costs and do the marketing work human employees previously did. "Our in-house marketing team is HALF the size it was last year but is producing MORE!" AdvertisementHe also wondered aloud at the impact AI will have on creative industries and those working in marketing. Advertisement"If you still had a bigger marketing team, they probably would've advised you not to post this," one person said. "Flexing that you fired half of your marketing team is just really bad," another added, alongside a clown emoji.

Persons: —, Sebastian Siemiatkowski, OpenAI's DALL, Siemiatkowski, would've, Klarna, ioAhxkNS8I — Sebastian Siemiatkowski, David Sandstrom Organizations: Service, Business, Wall

☆ These tiny EVs are making a big impact
▼ + stars: | 2024-05-17 | by ( Tom Carter | ) www.businessinsider.com time to read: +4 min

Here are some of the tiny EVs making a splash in Asia and Europe. AdvertisementChief among those is the Seagull, a tiny EV that can go 305 km on a single charge and costs $11,000. SOPA Images/Getty ImagesJapan has long had a soft spot for tiny EVs, known as Kei cars — and the Nissan Sakura is one of the most popular. BITechnically speaking, the Citroen Ami isn't an electric car at all, but an "electric quadricycle." The tiny microcar has been on sale in Europe since 2021, with a UK launch mooted for later this year.

Persons: —, Nissan Sakura, Tesla, Aly Song, Reuters BYD, Elon, HECTOR RETAMAL, Citroen Ami, Citroen Ami isn't, Ami, Merlin Ouboter Organizations: Service, Nissan, Tesla, Ford, Business, Reuters, SAIC, General Motors, Japan, Citroen, BI, Getty Locations: China, Japan, Europe, Asia, Guang, Shanghai, France, London, Swiss

☆ How Tubi grabs Gen Z viewers by tapping into its fan base, multicultural programming, and more
▼ + stars: | 2024-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

TubiHow Tubi found a Gen-Z audienceTubi, which was acquired by Fox in 2020 for $440 million, didn't deliberately aim at Gen Z when it started in 2014. Because Gen Z spends so much time on social media, they're used to entertainment being free. "Gen Z is orienting themselves around shared interests, subculture interests. The plan is to turn fans into promotors, recognizing that Gen Z is heavily influenced by their friends' recommendations; the initiative is in beta. My thesis is not that people are going to cancel their Netflix subscriptions and go running to Tubi," Parlapiano said.

Persons: Tubi, Peacock, Max, Gen, Nicole Parlapiano, It's, it's, Rupert Murdoch, Fox, There's, didn't, they're, Parlapiano, we've, Carter, Anne Hathaway, Bijou Phillips, Joseph Gordon, Levitt, Chris Baker, Issa Rae's, Bridgerton's, Nicola Coughlan Organizations: Service, Fox, Nielsen, Disney, Hollywood, Business, YouTube, Netflix, FAST, ColorCreative, promotors Locations: Tinder, Tubi

☆ How Fox's Tubi captured Gen Z's attention and became the fastest-growing streaming service
▼ + stars: | 2024-05-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

☆ How soccer club Juventus is becoming one of the leading sports brands on social media despite 'tough times' on the pitch
▼ + stars: | 2024-05-09 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

Juventus is a 127-year-old Italian soccer club with a long history of success. With 32.7 million followers, Juventus' account is the fifth-most-followed soccer team on the platform, and its audience is bigger than that of the NBA or WWE. It's also the sixth in the world across all social media, according to data from the soccer analysis platform Football Benchmark. From left: Juventus players Wojciech Szczęsny and Kenan Yıldız with YouTuber Celine Dept during the launch day of Juventus Creator Lab. One of the areas of the new Juventus Creator Lab.

Persons: It's, Juventus, Mike Armstrong, Cristiano Ronaldo, Paulo Dybala, Armstrong, Filippo Alfero, he's, we've, fandoms, it's, Wojciech Szczęsny, Kenan Yıldız, Celine, Daniele Badolato Organizations: Juventus, UEFA Champions, NBA, WWE, Business, Juventus FC, Amazon Prime, YouTube, EA Sports, Getty, Juventus FC At Locations: Italian

☆ How much influencers charge for sponsored posts, Gen Z views on AI influencers, and other key takeaways from new influencer-marketing data
▼ + stars: | 2024-05-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

At least, that's what a new report by social-media-management-and-analytics company Sprout Social found. The April report from Sprout Social also broke down the average amount influencers charge for sponsored posts — with most charging at least $250 — consumer and creator views of AI influencers, and more. Sprout Social breaks down how much the influencers surveyed in February charged for sponsored content. Many of the influencers surveyed said creating long-form videos takes more time and doesn't usually pay off in terms of engagement. Meanwhile, many of the influencers surveyed (49%) said they were afraid virtual influencers would take paid opportunities away from humans .

Persons: hasn't, they'd, Gen, Scott Morris, TikTok, Gen Zers, Sprout, —, influencers, Zers, Gen Z, Jessica Morrobel Organizations: Social, Sprout Social, Business, Sprout, Facebook

☆ How AI is changing OnlyFans and adult content creation, from chatting to 'AI twins,' and where the future is headed
▼ + stars: | 2024-05-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +12 min

Many AI adult influencers have turned to OnlyFans competitor Fanvue to monetize their content. MySentient has been investing in creating "sentient" AI chatbots based on people that range from adult creators like Amouranth to Jesus. Elaina St James has used different AI tools to generate images of herself in different contexts and outfits. To create these characters, they use a variety of AI tools, including Unstable Diffusion, an AI image generator that focuses on NSFW content. Others see the power of AI but also the issues it could create for the adult industry as a whole.

Persons: Riley Reid, Ana Levy, Isla Moon, Jada Sparks, Fanvue, it's, OnlyFans, Fortune, Riley Reid's Clona, immortalize, Riley, MySentient, Amouranth, Jesus, Reese Leysen, Leysen, We've, Robert Weiss, that's, she'd, James, Elaina, James Level, —, Eva AI, MyClub.ai, Eva, MyClub, Jessica Moore, Elaina St James, St James, Zoe Fox, Aika Kittie, Margot Robbie, Influencer Sophie Annaston, she's, Sophie Annaston, who's, It's, Charles Lyle Organizations: Business, MyClub, AVN, Media Locations: Philippines, India, Pakistan, Canada, Spanish, Fanvue, Lipa

☆ Emotion could be a better way to measure brand value
▼ + stars: | 2024-05-06 | by ( Billee Howard | ) www.businessinsider.com time to read: +5 min

Marketing has long struggled to establish an standard measurement for brand value. AdvertisementThe number one thing on the minds of CMOs in 2024 is proving measurable brand value. There have been many ways of assessing brand value in the past including revenue, the value of future net earnings, and net promoter scores. Some new disruptive thinking on brand value deserves consideration — the power of emotion. The power of emotion — the Equinox exampleEmotion is the new currency driving quantifiable brand growth.

Persons: —, Julia Klim, Equinox's, Klim, Billee Howard Organizations: Service, Gartner Locations: Brandthro

☆ Goldman Sachs just refreshed its conviction lists of global stocks — giving one 67% upside
▼ + stars: | 2024-05-06 | by ( Amala Balakrishner | In Amala-Balakrishner | ) www.cnbc.com time to read: +3 min

Goldman Sachs just refreshed its lists of top global stock picks, adding some and removing others. The investment bank's "Conviction List - Directors' Cut" aims to offer investors a "curated and active" list of 15 to 25 buy-rated stocks. The stocks are selected by a subcommittee designated by the bank's Investment Review Committee for each region. Here are three of the latest additions to Goldman's directors' cut lists — for Asia-Pacific and Europe — that were given more than 30% upside potential in the next 12 months. Goldman has a target price of 11,850 British pence ($148.71) on the stock, giving it around 30.7% upside potential.

Persons: Goldman Sachs, Goldman, London Stock Exchange Goldman, Oliver Carruthers, Samsung Biologics Goldman, Ziyi Chen, Michele Della Vigna, — CNBC's Michael Bloom Organizations: bank's Investment, London Stock Exchange, Microsoft, Samsung, Korean, EU's Renewable Energy, . Locations: Asia, Pacific, Europe, Korean

☆ Move over Coachella, there's a new festival wooing influencers in town
▼ + stars: | 2024-04-30 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Lifestyle influencer Jacqlyn Burnett was more excited this year to attend the country music festival Stagecoach for the first time than to go to Coachella. Stagecoach, the annual country music festival held this past weekend in Southern California, is rivaling the Coachella Valley Music and Arts Festival as the new favorite among brands and social-media influencers. From the growing interest in country music to fashion, influencers and brands flocked to Stagecoach this year. Some influencers, including Paige Lorenze, Maggie and Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, and Alyssa Lynch, even skipped Coachella for Stagecoach. Béis, the luggage brand, invited influencers to Stagecoach instead of Coachella, offering themed activities and special access to the festival.

Persons: Jacqlyn Burnett, Beauty, Béis, influencers, Dominick Paielli, he's, Paielli, Paige Lorenze, Maggie, Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, Alyssa Lynch, Lynch, Liz Flora, Alix Earle, I've, Ali Grant, Stagecoach Mackenzie Gaston, Brynn Wade, Luke Scornavacco, Liz Money Organizations: Stagecoach, Valley Music, Arts Festival, Business, Clementine, Coachella, Tarte, Béis Brands, Stagecoach Mackenzie, 1AM Management Locations: Southern California, Coachella

☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
▼ + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com time to read: +9 min

Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.

Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest

☆ Vending machine founders get $1.5 million 'Shark Tank' offer—despite a business model Mark Cuban called 'a huge mistake'
▼ + stars: | 2024-04-23 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +2 min

Dan Braido, Audley Wilson and Andy Siegel are the co-founders of RoboBurger, which makes vending machines that dispense customized burgers — a concept they call "the future of fast food." Yet by the end of the episode, O'Leary teamed up with a guest judge, Fanatics CEO Michael Rubin, to offer the RoboBurger founders $1.5 million. Seeking $1.5 million despite no profitsThe trio of founders brought a vending machine for the judges to try. RoboBurger's vending machine on display on the set of ABC's "Shark Tank." At the time of filming, RoboBurger had been in "beta testing" for 18 months, with more than 12,000 burgers sold, the founders said.

Persons: Dan Braido, Audley Wilson, Andy Siegel, Kevin O'Leary, O'Leary, Michael Rubin, Rubin, Cuban, Christopher Willard, hadn't, Siegel, RoboBurger didn't, RoboBurger, Wilson Organizations: RoboBurger, Disney, Sharks Locations: Jersey City , New Jersey

☆ Dolly Parton helped boost Taco Bell workers' morale when the Mexican Pizza kept selling out
▼ + stars: | 2024-04-22 | by ( Anneta Konstantinides | ) www.businessinsider.com time to read: +1 min

When the Mexican Pizza returned to Taco Bell in May 2022, it started selling out everywhere. Dolly Parton was happy to record a video message just for the staff to boost morale. AdvertisementWhen the Mexican Pizza finally returned to Taco Bell, the demand was intense. The beloved menu item returned in May 2022 but immediately started selling out in stores — leaving employees to deal with upset customers. This story is available exclusively to Business Insider subscribers.

Persons: Dolly Parton, —, Taco Bell, Taco, Taylor Montgomery Organizations: Mexican Pizza, Taco Bell, Taco Bell's, Service, Taco, Business Locations: Mexican

☆ While some companies are cutting the CMO role, Gen Z marketers still strive for the top job
▼ + stars: | 2024-04-22 | by ( Leila Jordan | ) www.businessinsider.com time to read: +7 min

The CMO role at several companies, including Walgreens, Uber, and Starbucks, has been eliminated. A 2023 McKinsey report found that 40% of Fortune 500 companies don't have a CMO or another growth- or customer-related position in their CEO's executive committee. But role models like Rare Beauty's CMO, Katie Welch, offer young marketers hope for the profession's future. "Businesses that are eliminating the CMO role or pulling it into something else, the leadership in those companies don't see the value of marketing," she said. "She knows how to market to Gen Z," Hyams said.

Persons: —, Katie Welch, Piper Phillips, Piper Phillips Piper Phillips, Phillips, I've, Natasha Badger, Badger, Katie Welch Lindsey Hyams, Lindsey Hyams, Hyams, Z, Welch, Vijat Organizations: Service, Walgreens, Uber, Starbucks, McKinsey, Fortune, Business, Tru, LinkedIn, Lindsey Hyams Industry Locations: —

☆ I was too afraid to tell my boss 'no.' My burnout was so bad that one day I left the office on a stretcher.
▼ + stars: | 2024-04-21 | by ( Teresa Vozza | ) www.businessinsider.com time to read: +5 min

I tried to repeat the boundary script I read in a Forbes article the previous day. When I left the room, I obsessed over everything I said, questioning whether I sounded stupid or not. Even though both childhood trauma and burnout symptoms often overlap, the solution differs. Most traditional burnout recovery approaches overfocus on external solutions — like physical exercise or an adequate rest and sleep schedule. If I feel triggered at work, I quietly tell myself that freezing or complying helped younger Teresa survive scary events.

Persons: —, Teresa, Teresa — Organizations: Service, Forbes, Business, Human Resources, Starbucks, Family Systems

☆ Oasis launches a campaign at Kao Corp, but this battle is likely to be a difficult one
▼ + stars: | 2024-04-20 | by ( Kenneth Squire | ) www.cnbc.com time to read: +8 min

Activist Commentary: Oasis Management is a global hedge fund management firm headquartered in Hong Kong with additional offices in Tokyo, Austin and the Cayman Islands. The hygiene and living care segment provides fabric, kitchen, home, sanitary and pet care products. Kao Corp is a global fast-moving consumer goods company with a diversified portfolio of products spanning from hair and skin care to cosmetics and chemicals. Oasis has proven to be a value-creating activist in many situations and would likely be a valuable board member here, but this is not a typical Oasis activist campaign. On the contrary, the day after Oasis launched its campaign, Kao stated that the firm lacked sufficient understanding of its portfolio management and restructuring plans.

Persons: Seth Fischer, Molton Brown, Kao, Kao's ROE, Beiersdorf, Aoki, Tsuruha, Oasis, ROE, Ken Squire Organizations: Oasis Management, Oasis, Business, Kao Corp, Tokyo Stock Exchange, onboarding, Kao, 13D Locations: Hong Kong, Tokyo, Austin, Cayman Islands, Asia, Europe, Japan

☆ I left Silicon Valley for a dream job in Chicago. I wasn't prepared for how crushing the loneliness could be.
▼ + stars: | 2024-04-12 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +6 min

I interned for a company called Bridge Money during my MBA at Stanford. I wanted to work at a fintech company, and this opportunity with Bridge Money was the exact type of role I wanted. AdvertisementI'd heard that Chicago was becoming more of a startup hub but not on the same level as Silicon Valley. Bridge Money offered me the possibility of an equity grant — if all went well at the company, my equity would increase in value. At Bridge Money, I was one of the first 10 full-time hires.

Persons: Jaime Muñoz, —, I'd, Stanford, Muñoz, Jaime Muñoz I'd, I've, I'm, Everyone's, It's Organizations: Stanford, Service, Chicago, Accenture, San Locations: Chicago, California, Bay, Silicon, San Francisco

☆ Taco Bell's CMO eats at the chain every other day. Here's what he always orders.
▼ + stars: | 2024-04-11 | by ( Anneta Konstantinides | ) www.businessinsider.com time to read: +3 min

Taco Bell CMO Taylor Montgomery told BI that he eats at the chain "every other day." CEO Sean Tresvant told BI he eats at Taco Bell three to four times a week. The chain's CMO sat down with Business Insider at Live Más LIVE, its first-ever superfan convention, and revealed he eats Taco Bell "every other day." He always opts for one beef and one chicken taco, as well as a bean burrito. While their go-to orders may vary, both Montgomery and Tresvant are huge fans of Taco Bell's Cantina chicken menu, which features five new dishes — the Cantina chicken burrito, the Cantina chicken taco (available soft or crispy), the Cantina chicken bowl, and the Cantina chicken quesadilla.

Persons: Taylor Montgomery, Montgomery, Sean Tresvant, —, Anneta, Sean Tresvant —, Tresvant, Liz Matthews, Taco, Taco Bell Organizations: Taco Bell, Service, Business, Taco, Bell, CNN Locations: Irvine , California, Montgomery

☆ A startup is using AI to place products within YouTube and TikTok videos, creating a new type of ad for brands and creators
▼ + stars: | 2024-04-09 | by ( Amanda Perelli | Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Read previewIn an October YouTube video, lifestyle creator Shelby Church talks about quitting Airbnb. This new ad structure that's being incorporated into YouTube and TikTok videos could help generate passive revenue for creators. That's similar to the model for Google's AdSense program for the standard ads that air during a YouTube video. In creator videos, product placement has mainly appeared in the background of show-like setups, like video podcasts. Rembrand's AI tool creates and places the adRembrand aims to use AI to make product placement easier for brands and creators.

Persons: —, Shelby, seltzer, doesn't, Cory Treffiletti, Rembrand, Charles Schwab, Garnier, Treffiletti, We've, We're, we're Organizations: Service, Shelby Church, YouTube, Business, Bubly, UTA Ventures, United Talent Agency, Adobe Locations: Airbnb, Greycroft

☆ Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
▼ + stars: | 2024-04-03 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the rise of new technologies. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementBusiness Insider is seeking nominations for our ninth annual list of the most innovative CMOs in the world. This story is available exclusively to Business Insider subscribers.

Persons: We're, — Organizations: Business, Service

☆ The potential $2 billion sale of Selena Gomez's Rare Beauty could make her the next celebrity billionaire
▼ + stars: | 2024-03-20 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

Here's how Rare Beauty outdid other celebrity brands — and how it could make Gomez a billionaire. AdvertisementThere are currently at least 40 celebrity beauty brands on the market — all experiencing varying degrees of success. AdvertisementNow, Selena Gomez may be poised to join their ranks and become the next celebrity beauty billionaire. Rare Beauty is exclusively sold at Sephora — meaning a potential buyer would see plenty of room for growth. It's among the most-followed celebrity beauty brands on both Instagram and TikTok, with 7.1 million and 3.6 million followers, respectively.

Persons: Selena Gomez, Gomez, —, Hailey Beiber's Rhode, Addison, Brad Pitt's Le Domaine, Rihanna, Kim Kardashian, Kim, Anncy Rowe, Jeffrey Ten, Scott Friedman, Nikki Eslami, Pascal Le Segretain, it's, Friedman, Mehdi Mehdi, Joyce Kim, Estée Lauder, Elizabeth Taylor's, Rowe, she's, Alex Rawitz Organizations: Service, Coty, Bloomberg, Fashion, Business, Fast Company, Brand, New Theory Ventures, Nyx, L'Oréal Locations: SKKN, L'Oréal, Sephora

☆ Fast-food diners are using loyalty apps to get deals on cheap — or free — food as prices soar
▼ + stars: | 2024-03-16 | by ( Grace Dean | ) www.businessinsider.com time to read: +5 min

More diners are using restaurant loyalty apps to get cheap or free food. AdvertisementDiners are turning to fast-food loyalty apps for cheaper meals as years of price hikes catch up with customers. Many restaurant apps give diners points based on how much they spend, which can be redeemed for free food. AdvertisementPeople on Reddit say they're using loyalty apps to save money and get free meals. Some restaurant apps give diners points based on how much they spend.

Persons: McDonald's, —, Wendy's, Taco Bell, I've, Chipotle Martin Jennings, Jennings, Warren Colehour, Sharon Zackfia, William Blair, Annie Smith, Chris Kempczinski, Joe Erlinger, Erlinger, Laxman Narasimhan, Brady Brewer Organizations: Starbucks, Service, Bell Locations: Florida, Kentucky, Canada

Search resuls for: "CMO"

25 mentions found