[1/2] A smartphone with a displayed YouTube logo is placed on a computer motherboard in this illustration taken February 23, 2023.
REUTERS/Dado Ruvic/Illustration/File Photo Acquire Licensing RightsAug 21 (Reuters) - YouTube is launching an incubator to work with artistes and musicians to explore the use of artificial intelligence in music, according to its blogpost on Monday.
The Alphabet (GOOGL.O) unit has signed up Universal Music (UMG.AS) as its first partner for the Incubator, and will work with artistes including Anitta, ABBA's Björn Ulvaeus, and Max Ricther.
The group "will help gather insights on generative AI experiments and research that are being developed at YouTube," said Mohan, adding that YouTube would bring on board more partners.
YouTube said it will further invest in AI-powered technology, including evolving its copyright management tool, Content ID, to protect viewers and creators.
Persons:
Dado Ruvic, ABBA's Björn Ulvaeus, Max Ricther, YouTube's, Neal Mohan, Mohan, Yuvraj Malik, Arun Koyyur
Organizations:
REUTERS, YouTube, Universal, Thomson
Locations:
Bengaluru