CNN —NBCUniversal’s high-stakes decision to exclusively air the NFL’s AFC Wild Card playoff game between the Miami Dolphins and Kansas City Chiefs on its streaming service Peacock drove record signups to the platform, a digital analytics firm said Wednesday.
In the three days leading up to the January 13 kickoff in Kansas City, Peacock saw 2.8 million sign-ups, Antenna reported on Wednesday, citing preliminary data.
Prior to the game, Peacock reached roughly 30 million subscribers, a significantly smaller number than CNN parent company Warner Bros. Discovery’s 95 million Max subscribers and Netflix’s 260 million global subscribers.
Though it remains unclear just how many of the 2.8 million new subscribers will retain their Peacock service beyond the playoff game, the announcement comes as other streamers also appear to be getting serious about sports.
Netflix on Tuesday announced it will stream WWE’s “Raw” beginning in 2025, the company’s biggest foray yet into live sports.
Persons:
Peacock, signups, NBCUniversal
Organizations:
CNN, AFC, Miami Dolphins, Kansas City Chiefs, Disney, NFL, Warner Bros, Dolphins, Chiefs, Netflix, Amazon’s, Bally Sports, Diamond Sports Group
Locations:
Kansas City