Google logo and AI Artificial Intelligence words are seen in this illustration taken, May 4, 2023.
REUTERS/Dado Ruvic/Illustration/file photo Acquire Licensing RightsSept 6 (Reuters) - Alphabet Inc's (GOOGL.O) Google will make it mandatory for all election advertisers to add a clear and conspicuous disclosure starting mid-November when their ads contain AI generated content, the company said on Wednesday.
The policy would apply to image, video, and audio content, across its platforms, the company said in a blog post.
Generative AI would enable groups with limited resources to produce higher quality content at scale, according to Mandiant.
Any synthetic content that is irrelevant to the claims made in the ad will be exempted from the disclosure requirements, the advertising and search engine giant said.
Persons:
Dado Ruvic, Deepfakes, Mandiant, Akshita, Shailesh
Organizations:
REUTERS, Google, Thomson
Locations:
United States, Bengaluru