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8 mentions found


☆ Peloton Seeks First CMO as Marketing Head Exits
  + stars: | 2022-09-26 | by ( Katie Deighton | ) www.wsj.com   time to read: +3 min
Peloton Interactive Inc. is on the hunt for its first chief marketing officer after Dara Treseder, the company’s global head of marketing, communications and memberships, announced that she was going to leave the fitness technology firm—joining a string of leaders to do so. She is set to join Autodesk, a design and manufacturing software business, as its chief marketing officer on Oct.14. Peloton is now seeking to hire its first ever chief marketing officer, a spokesman for the company said, following Ms. Treseder’s resignation, which was first reported by the New York Times. Peloton doesn’t plan to refill the commercial chief position, a move that, coupled with the CMO headhunt, signifies Mr. McCarthy’s vision to rewrite Peloton’s C-suite roles. Peloton global head of marketing Dara Treseder joined us in Cannes to discuss navigating the complicated conditions of 2022.
☆ Peloton Seeks CMO as Marketing Head Exits
  + stars: | 2022-09-26 | by ( Katie Deighton | ) www.wsj.com   time to read: +3 min
She is set to join Autodesk, a design and manufacturing software business, as its chief marketing officer on Oct.14. Peloton briefly hired a chief marketing officer in 2016, but months later decided to place its marketing function under the purview of the chief commercial officer, the spokesman said. Peloton global head of marketing Dara Treseder joined us in Cannes to discuss navigating the complicated conditions of 2022. Write to Katie Deighton at katie.deighton@wsj.comCorrections & AmplificationsPeloton has hired a chief marketing officer in the past. An earlier version of this article incorrectly said Peloton is looking to hire its first ever chief marketing officer.
☆ The metaverse: How it became real estate's new frontier
  + stars: | 2022-09-23 | by ( Thomas Page | ) edition.cnn.com   time to read: +12 min
The metaverse – a growing number of immersive virtual online worlds where users live and play – has become a hotbed of real estate speculation. Look beyond the numbers, however, and you’ll find whole professions being shaken up, from architects and designers to developers and real estate agents. But could real estate in the metaverse ever become as reliable an investment as bricks and mortar? “It’s hard to know if the real estate inside (metaverses) is going to be stable … Least of all us, and we’re deeply in it,” said Yorio. “It’s very possible that real estate in the metaverse is a stable investment in the future,” said Robson, of analytics company WetMeta, in an email.
☆ A 27-year-old college dropout earning $135,000 a year explains 4 things that were more valuable for her career than getting a degree
  + stars: | 2022-09-20 | by ( Jacob Zinkula | ) www.businessinsider.com   time to read: +7 min
She has four keys to success for anyone without a college degree. Today, the 27-year-old is earning $135,000 per year as marketing manager for a software-as-a-service company — and has no plans to finish her degree. She says this time in her life was "really, really hard." 4 keys to succeeding without a college degreeTragesser lists four considerations for anyone hoping to find success without a college degree. Some people still ask when she's going to return to get her college degree, but she has no interest in taking on the financial burden.
☆ FedEx inflamed recession fears. These are our least economically sensitive stocks
  + stars: | 2022-09-16 | by ( Kevin Stankiewicz | ) www.cnbc.com   time to read: +12 min
FedEx hasn't exactly been a perfect company in recent years, and Subramaniam acknowledged to Jim that FedEx needs to get its own house in order. However, the traditional recession playbook involves selling energy stocks due to fears of demand collapsing. Mixed bag The stocks discussed here have a mixture of economically resilient and sensitive characteristics to them, such as Microsoft (MSFT) and Apple (AAPL). (See here for a full list of the stocks in Jim Cramer's Charitable Trust.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.
☆ Luxury Brands Spend More on Marketing, Defying Economic Uncertainty
  + stars: | 2022-09-14 | by ( Patrick Coffee | Chris Gabaldon | Marriott Senior Vice President Of Luxury Brands | ) www.wsj.com   time to read: +7 min
Most luxury brands could theoretically stop marketing since they can’t produce goods fast enough to meet current demand, but smart marketers are spending more to build long-term equity, Mr. Sproule said. “There’s no filtering, it’s direct-to-consumer, and we think that’s how consumers want to hear from luxury brands,” said Jeff Curry, vice president of marketing, communications and product, in describing Lucid’s marketing strategy. About 300 people who preordered the $300,000 Aston Martin 2022 V12 Vantage sports car attended dinner at the company's main factory in May. Executives said these events for existing customers and even paid events double as marketing functions, because they have the potential to raise luxury brands’ profiles among wealthy consumers. Separately, Aston Martin held a black-tie dinner for people who purchased the 2022 edition of its V12 Vantage sports car.
☆ RadioShack's marketing boss says the company has boosted sales since it started posting memes and tweeting at celebrities
  + stars: | 2022-07-06 | by ( Rosie Bradbury | ) www.businessinsider.com   time to read: +3 min
Ábel Czupor told Input Magazone that web sales have jumped since his tweets started going viral. According to Czupor, the company's Twitter account got 100 million impressions in three days. Chief marketing officer Ábel Czupor told Input that sales have boomed since the company's Twitter account began "shitposting" – internet lingo for posting satirical content to get attention. Companies have increasingly taken nontraditional or provocative approaches to posting on social media in recent years to build their branding. In 2019, a provocative post on the Twitter account of Netflix: "What's something you can say during sex but also when you manage a brand Twitter account?"
☆ Hulu salaries revealed: How much the streamer and other Disney divisions pay for jobs in tech, marketing, and more
  + stars: | 2022-03-31 | by ( Ashley Rodriguez | Travis Clark | ) www.businessinsider.com   time to read: +7 min
Kelly Campbell exited as president of Hulu last year, and former Disney+ executive Joe Earley was named her successor in January. Insider analyzed work-visa disclosures to see what Hulu and other Disney divisions pay for certain positions. Most of the roles were tech jobs, including data scientist and software engineer roles. Disney Streaming did not comment by press time. For example, Hulu included a pay rate of $153,000 to $183,600 per year for a data engineer position.
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